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SEO Keywords - Choose The Perfect Keywords For Your Search Rankings

A good keyword research project will unearth the words, phrases, queries, and answers that are significant to your users and consumers.

Your SEO keywords should also serve business goals, such as increasing the number of page views, acquiring more leads, or making more sales of products and services.

In addition to this, keywords reflect the concepts and subjects that outline what the content of a page is all about.

If your on-page keywords are related to the search queries being performed, then there is a greater possibility that someone will locate your content.

In order to get the most out of search engine optimization, you want the keywords that you use in your content to be relevant to the terms that people use when searching on Google.

What Are SEO Keywords?

Google on a laptop with notebook, cellphone, and blue pens on the side
Google on a laptop with notebook, cellphone, and blue pens on the side

Your SEO keywords are the words and phrases in your website's content that help people use search engines to find your site.

A website that is well optimized for search engines "speaks the same language" as the people who might visit it.

It does this by using SEO keywords that help searchers find your site.

One of the most important parts of SEO is keywords.

In other words, you need to know how people are looking for the products, services, or information you offer in order to make it easy for them to find you.

If you don't, they'll end up on one of the many other pages in the Google results.

By using keyword SEO, your site will rank higher than those of your competitors.

This is why making a list of keywords is one of the first and most important steps in any search engine optimization project.

When it comes to running a successful search marketing campaign, keywords and SEO go hand in hand.

Because keywords are the basis of all your other SEO efforts, it's well worth your time and money to make sure that your SEO keywords are highly relevant to your audience and organized in a way that makes them easy to use.

Why Are Keywords Important?

There are a lot of things that affect how well your site ranks, but keywords help search engines figure out what each page is about.

Keywords help search engines show the right pages for certain searches and make sure they give their users the information they are looking for.

This means that one of the main goals of SEO is to find the keywords that your potential customers use when they search for your products or services, then create content that answers the search intent behind those keywords and use those keywords in the right places on your site.

What Are The Types Of SEO Keywords?

When it comes to search engine optimization (SEO) keywords, there are two categories that you should be familiar with: short-tail and long-tail.

Short Tail Keywords

The term "short tail keywords" refers to search terms that are comprised of only one or two individual words.

For instance, "dog" is a short tail keyword in the graph that can be found to the right.

These keywords typically have a very high search volume, which indicates that a great number of individuals perform searches for them on a monthly basis.

It might sound like a nice thing to do if you're attempting to choose keywords for your website, but it actually isn't.

After all, you want to expose your company to the greatest number of potential customers you possibly can, right?

Unfortunately, short-tail keywords also have very high competition, which means that it will be tough to rank effectively for them.

This is because they are more specific.

This is especially important to keep in mind if you are just getting your website off the ground and will be competing against established businesses whose websites have been optimized for years.

Because of this, using short-tail keywords is not recommended for search engine optimization (SEO), at least not for companies who are just beginning to improve their websites.

When compared, a business that has been utilizing SEO for many years has the ability to target short-tail keywords without any reservations.

Long Tail Keywords

On the other hand, long tail keywords might consist of anything from three to ten separate words, and in some cases even more than that.

A long tail keyword might be something like "best breed of guard dog for families with children."

This is an example of the same thing.

The search volume for these phrases is typically smaller, but there is also significantly less competition.

This indicates that even though fewer individuals search for them every month, you still have a lot better chance of reaching those people thanks to the fact that you have a much greater chance of reaching those people.

In addition, long tail keywords typically have an intention that is much more obvious than the aim of short tail keywords.

If you were trying to rank for the keyword "dog," for instance, it would be practically impossible to know what information your visitors were seeking and to deliver it to them at the same time.

You would know exactly what to include on that page if you wanted to attract visitors searching for the "best breed of guard dog for families with children."

Why Is Keyword Research Important?

A girl typing in a laptop wth pencil on the side
A girl typing in a laptop wth pencil on the side

Before semantic search, keywords were the only way to let search engines know what you were writing about.

In general, your content seemed more relevant the more you used the keyword.

This, unfortunately, led to things like keyword stuffing, which was meant to trick the search engine but hurt the user experience.

Over the past few years, Google has released a number of updates that were meant to help it better understand the ideas in the query and on the website.

Because of this, the value of using keywords has changed.

This doesn't mean keywords are no longer useful.

Search engines still use them to figure out what is being talked about, but they are just one part of the bigger picture.

Instead of looking for keywords, search engines look at how different topics relate to each other.

This helps them better understand what your content is about and how it relates to different queries.

So, they can give users more relevant and useful search results, which makes their experience better.

How Do I Perform Keyword Research?

Since you know that Google isn't trying to match a string of data in a query with a string of data in an article, you don't have to worry about using certain keywords a certain number of times in your piece when making your keyword planner.

Instead, you should use a keyword research tool to get to know the topics that your target audience seems to care about the most.

Once you know what the topics are, you can make changes to your content to make it more relevant to both the search engine and the person looking at the SERPs.

You should use your keyword in the title, the H2 headings, the meta description, and sometimes in the content, as long as it sounds natural.

You should also think about including keywords that have the same meaning.

This will help Google's new semantic algorithm see that your content is more related to the topic at hand.

Keywords are still used in SEO, but the best ways to use them have changed.

The most important part of using keywords well is to keep the focus on adding value and being helpful and natural while writing about things you know your readers will be interested in.

How To Use SEO Keywords On Your Website?

Hands typing in a laptop with search bar
Hands typing in a laptop with search bar

After choosing keywords, use them across your site.

One keyword per page is best.

This helps search engine crawlers recognize a page's core topic and return it for related searches.

Use SEO keywords in the following places on your website:


First, your URLs should be SEO-friendly. If not, redesign your URL structure, add keywords to new URLs, and set up 301 redirects for old pages.

Meta Tags

Include keywords in the title and heading meta tags.

Each title tag is a page's title.

Subheadings on a page are heading tags.

These notify search engines what your page is about and help users skim.


From there, read each page to ensure the target term is used naturally.

Keyword stuffing is adding keywords in irrelevant or nonsensical areas.

Keyword stuffing violates search engine criteria and inhibits your site from ranking.

Plus, keyword-stuffed pages are generally useless to viewers.

Use each page's keyword just where it makes sense; if it doesn't, it's not the proper term for that page.

Use your SEO keyword in the opening paragraph.


Search engines can "read" but not "see" photos.

To optimize your photos for SEO.

You can add keywords to filenames and alt text.

Make sure your term sounds natural in the alt text.

Alt text should describe the image.

A picture of a puppy in a pool could include "puppy in pool" as alt text.

If you force your keyword into alt text, it can affect your SEO, leading to worse rankings, less traffic, and fewer sales.

People Also Ask

Is SEO And Keyword Research The Same?

Good keyword research is the key to effective search engine marketing, whether you're running pay-per-click (PPC) ads on Google or trying to rank organically on the search engine results page (SERP) with search engine optimization (SEO).

But PPC and SEO are fundamentally different ways of marketing.

How Many Hours Does Keyword Research Take?

When keyword research is done, which takes about 10 days, the next step is to come up with a keyword strategy.

With these keyword discoveries, an SEO campaign builds a keyword strategy to bring more organic traffic to your site.

How Many Keywords Should I Use For SEO?

Most likely, you'll want to focus on two or three keywords per page, even if they're just close versions of each other.

Every page only has one title tag and one meta description, so more than four is a bit much.

We can estimate how many keywords we'll track once we know the range of keywords per page.


As long as people use words and phrases to search for things online, SEO keywords will be needed to match search terms with content.

When it comes to keywords, what's changing is the types of keywords you use and how they fit into your marketing plan as a whole.

Instead of putting SEO keywords in the content to try to rank for certain searches, you can use the search intent of a keyword to bring your target audience to your site and make your content fit what they want to do.

Keywords have become powerful tools for getting highly qualified traffic to your site, keeping users interested, and increasing the number of people who buy from your site.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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