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Branding - Create A Strong & Positive Image For Your Business

Learn how to establish a powerful personal brand that will distinguish you and allow you to succeed in the global marketplace by studying and comparing the brand strategies of the world's most inspiring brands.

Marx Communications is a great place to explore developments in the branding world through a critical lens. It aims to raise standards in the branding industry and to provide you with new and innovative branding insights.

  • How To Launch A Career In Brand Design

    How To Launch A Career In Brand Design

    Branding may seem like a fairly new thing for businesses, but in fact, it's only how branding occurs that has changed. In the past, it was usually an outside advertising agency that came up with what we would today call a brand for a product or service.

  • Rebranding - Know What, When, And How To Do It In 2022

    Rebranding - Know What, When, And How To Do It In 2022

    Rebranding could be akin to overhauling. A business reintroduces itself to the public in so many aspects and not just through a new logo or packaging.

  • Personal Branding Strategy - How To Do It & 16 Examples For 2022

    Personal Branding Strategy - How To Do It & 16 Examples For 2022

    If you're a business owner, you're probably well aware of the importance of personal branding. People are more inclined to hire you and pay more for your time if they are familiar with your personal brand. Furthermore, having a well-known personal brand opens doors to opportunities such as speaking engagements, book sales, and media attention.

  • Defining Brand Reputation

    Defining Brand Reputation

    Reputation is how customers, stakeholders, and the market as a whole perceive a company's brand and how that brand is perceived. It is a combination of the consumer's thoughts and feelings about the brand and the company's customer service during the purchase of goods and services, as well as the company's after-sales support.

  • What Is The Role Of A Branding Consultant?

    What Is The Role Of A Branding Consultant?

    A branding consultant is a professional who assists businesses in defining, sharpening, and growing their reputation through time, making the brand a more vital driver of corporate performance. They frequently collaborate with senior management and other partners - in areas such as technology, public relations, and so on - to help businesses realize their full potential.

  • 5 Things That You Must Know About Brand Ambassador

    5 Things That You Must Know About Brand Ambassador

    Do you find yourself striking up cordial talks with total strangers on a regular basis? If you enjoy meeting new people and sharing smiles, becoming a brand ambassador may be a good fit for you. Simply said, you may earn $15-$50 per hour by attending fun events and making people happy (while also giving them free goods!).

  • 18 Personal Branding Experts To Know In 2022

    18 Personal Branding Experts To Know In 2022

    You're probably aware that three out of every four businesses fail. It is impossible for an entrepreneur to establish credibility if he or she lacks it. To distinguish yourself in any industry, you must position yourself in distinctive ways.

  • 11 Tips to Improve Your Personal Branding and Advance Your Career

    11 Tips to Improve Your Personal Branding and Advance Your Career

    These well-known slogans have evolved into rallying cries through time, establishing the tone for how each brand communicates and identifies itself in the marketplace. These slogans have communicated a story and changed how people perceive the organizations behind them in only a few words. They show the power and potential of branding when viewed as a whole.

  • 5 Succesful Brand Repositioning Examples

    5 Succesful Brand Repositioning Examples

    Repositioning is a marketing approach used by firms to modify the perception of their target audience regarding their products or services. It primarily tackles two aspects of a product or service. That is, what does a target audience think about a product's characteristics and competitors?

  • What Is A Brand Ambassador And What Do They Do?

    What Is A Brand Ambassador And What Do They Do?

    A brand ambassador is chosen by a corporation to be the "face" of the brand. Ideally, the applicant is a tastemaker in their communities and should intend to sell the brand through existing networks and contacts through word-of-mouth marketing strategies (i.e. referring friends, posting about the brand online, etc.). A brand ambassador will also represent her employer at special events, where she may provide product demos or distribute sample items.

  • 10 Personal Branding Tools That Will Help Your Strategy

    10 Personal Branding Tools That Will Help Your Strategy

    Whether it's the conventional hammer and screwdriver, computer software, or specialised apps that help you do what you do better, tools are a part of our daily lives. And there are tools that might help you fly when it comes to your personal branding approach.

  • What Is A Strategic Branding?

    What Is A Strategic Branding?

    Strategic branding brings a brand to life in the minds of its audience, causing them to perceive the brand as a living entity and engage with it subconsciously as such.

  • The 7 Branding Methods That Will Make A Change

    The 7 Branding Methods That Will Make A Change

    Branding encompasses all of the methods you use to create a picture of your brand in the minds of your clients. You brand your company by constructing a website that outlines what you provide, making advertising that promotes your goods and services, picking certain corporate colors that will be associated with your firm, creating a logo, and displaying it throughout all of your social media profiles. That is, you are shaping how and what others perceive your company to be.

  • What Is Digital Branding?

    What Is Digital Branding?

    Digital branding is the process of designing and building your brand online using websites, apps, social media, video, and other means. To establish a brand online, digital branding combines digital marketing and internet branding.

  • 5 B2B Branding Agency in 2021

    5 B2B Branding Agency in 2021

    Successful branding defines and unifies the visual and verbal ways in which a company stands out in the marketplace, particularly in B2B, branding can make or ruin a company.

  • A Guide For A Succesful B2B Branding

    A Guide For A Succesful B2B Branding

    As a firm that primarily sells to other businesses, it might be tough to understand how to develop the ideal marketing plan for your needs.

  • How Your Thought Leadership Efforts Strengthen Through A Powerful Personal Branding?

    How Your Thought Leadership Efforts Strengthen Through A Powerful Personal Branding?

    What exactly is personal branding, and how does it vary from thought leadership? Thought leadership is a deliberate approach that aims to highlight your industry knowledge.

  • How To Create The Best And Out-Standing Video For Personal Branding?

    How To Create The Best And Out-Standing Video For Personal Branding?

    The days of having a page on one of the social media platforms being sufficient for people are long gone. Today, having an internet presence may help you establish yourself in a certain area.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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