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Branding - Create A Strong & Positive Image For Your Business

Learn how to establish a powerful personal brand that will distinguish you and allow you to succeed in the global marketplace by studying and comparing the brand strategies of the world's most inspiring brands.

Marx Communications is a great place to explore developments in the branding world through a critical lens. It aims to raise standards in the branding industry and to provide you with new and innovative branding insights.

  • Mobile App Branding 101 - Why It Matters To Develop A Strong Brand For Your Brand

    Mobile App Branding 101 - Why It Matters To Develop A Strong Brand For Your Brand

    Applications require not just excellent design and development but also powerful branding in today's highly competitive market. Seek out useful advice on developing a mobile app branding strategy...

  • Social Media And Public Relations - Two Things That Matter To Keep Your Brand Relevant

    Social Media And Public Relations - Two Things That Matter To Keep Your Brand Relevant

    As part of a complete, results-driven public relations strategy, social media is key to keeping your brand relevant and driving ROI. Social media PR can help your business in many ways, whether you are just starting out, have been in business for a while, or just want to give it a boost.

  • 5 Branding Mistakes That Are Holding You Back

    5 Branding Mistakes That Are Holding You Back

    The right branding strategy can bring businesses popularity, success and profit. The wrong branding strategy can leave businesses with expensive costs, tarnished reputations, reduced market share, and potentially even legal troubles.

  • Why Should You Never Buy Any Samsung Device?

    Why Should You Never Buy Any Samsung Device?

    Some of its users are not satisfied with this brand and its services. So, why should you never buy any Samsung device?

  • How To Succeed With Personal Branding On LinkedIn - Steps To Building An Outstanding Personal Brand

    How To Succeed With Personal Branding On LinkedIn - Steps To Building An Outstanding Personal Brand

    Never undervalue the power of your personal brand. If you do it right, it can be your best asset. But how to succeed with personal branding on LinkedIn? This article will show you the secrets of personal branding and the steps you need to take to make a great brand for yourself.

  • What Is Brand Ambassador Marketing & How To Implement It?

    What Is Brand Ambassador Marketing & How To Implement It?

    Brand ambassador marketing is a powerful tool for increasing brand awareness and visibility. Brand ambassadors are the image of your business and help you build customer connections in the long run. As a matter of fact, most of these ambassadors began their careers as genuine fans of a particular brand or business.

  • How To Launch A Career In Brand Design

    How To Launch A Career In Brand Design

    Branding may seem like a fairly new thing for businesses, but in fact, it's only how branding occurs that has changed. In the past, it was usually an outside advertising agency that came up with what we would today call a brand for a product or service.

  • Rebranding - Know What, When, And How To Do It In 2022

    Rebranding - Know What, When, And How To Do It In 2022

    Rebranding could be akin to overhauling. A business reintroduces itself to the public in so many aspects and not just through a new logo or packaging.

  • Personal Branding Strategy - How To Do It & 16 Examples For 2022

    Personal Branding Strategy - How To Do It & 16 Examples For 2022

    If you're a business owner, you're probably well aware of the importance of personal branding. People are more inclined to hire you and pay more for your time if they are familiar with your personal brand. Furthermore, having a well-known personal brand opens doors to opportunities such as speaking engagements, book sales, and media attention.

  • Defining Brand Reputation

    Defining Brand Reputation

    Reputation is how customers, stakeholders, and the market as a whole perceive a company's brand and how that brand is perceived. It is a combination of the consumer's thoughts and feelings about the brand and the company's customer service during the purchase of goods and services, as well as the company's after-sales support.

  • What Is The Role Of A Branding Consultant?

    What Is The Role Of A Branding Consultant?

    A branding consultant is a professional who assists businesses in defining, sharpening, and growing their reputation through time, making the brand a more vital driver of corporate performance. They frequently collaborate with senior management and other partners - in areas such as technology, public relations, and so on - to help businesses realize their full potential.

  • 5 Things That You Must Know About Brand Ambassador

    5 Things That You Must Know About Brand Ambassador

    Do you find yourself striking up cordial talks with total strangers on a regular basis? If you enjoy meeting new people and sharing smiles, becoming a brand ambassador may be a good fit for you. Simply said, you may earn $15-$50 per hour by attending fun events and making people happy (while also giving them free goods!).

  • 18 Personal Branding Experts To Know In 2022

    18 Personal Branding Experts To Know In 2022

    You're probably aware that three out of every four businesses fail. It is impossible for an entrepreneur to establish credibility if he or she lacks it. To distinguish yourself in any industry, you must position yourself in distinctive ways.

  • 11 Tips to Improve Your Personal Branding and Advance Your Career

    11 Tips to Improve Your Personal Branding and Advance Your Career

    These well-known slogans have evolved into rallying cries through time, establishing the tone for how each brand communicates and identifies itself in the marketplace. These slogans have communicated a story and changed how people perceive the organizations behind them in only a few words. They show the power and potential of branding when viewed as a whole.

  • 5 Succesful Brand Repositioning Examples

    5 Succesful Brand Repositioning Examples

    Repositioning is a marketing approach used by firms to modify the perception of their target audience regarding their products or services. It primarily tackles two aspects of a product or service. That is, what does a target audience think about a product's characteristics and competitors?

  • What Is A Brand Ambassador And What Do They Do?

    What Is A Brand Ambassador And What Do They Do?

    A brand ambassador is chosen by a corporation to be the "face" of the brand. Ideally, the applicant is a tastemaker in their communities and should intend to sell the brand through existing networks and contacts through word-of-mouth marketing strategies (i.e. referring friends, posting about the brand online, etc.). A brand ambassador will also represent her employer at special events, where she may provide product demos or distribute sample items.

  • 10 Personal Branding Tools That Will Help Your Strategy

    10 Personal Branding Tools That Will Help Your Strategy

    Whether it's the conventional hammer and screwdriver, computer software, or specialised apps that help you do what you do better, tools are a part of our daily lives. And there are tools that might help you fly when it comes to your personal branding approach.

  • What Is A Strategic Branding?

    What Is A Strategic Branding?

    Strategic branding brings a brand to life in the minds of its audience, causing them to perceive the brand as a living entity and engage with it subconsciously as such.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.