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Long Tail Keywords - Increase Your Content Ranking And Boost Traffic On Your Website


Long Tail Keywords - With increasing competition for core keywords that every SEO practitioner wants to target, it appears that more inventive solutions are required to stay on top of your game.

What is the solution?

Long-tail keywords.

Long-tail keywords have been employed by SEO specialists for a long time and continue to function.

It may be a fascinating approach to capitalize on high-intent search traffic if implemented effectively.

COPYRIGHT_MARX: Published on https://marxcommunications.com/long-tail-keywords/ by Keith Peterson on 2022-05-21T05:47:03.271Z

A long-tail keyword is "purchase breathable running socks" (4 words), but a short tail keyword is "buy socks."

There is no definitive cutoff, however, marketers often consider phrases with three or four words to be long-tail keywords.

The great bulk of search volume is made up of very specialized terms.

This means that only focusing on highly popular search terms is a missed opportunity.

What Are Long Tail Keywords?

Keyword letter scrabble pieces
Keyword letter scrabble pieces

A long-tail keyword is a phrase consisting of three to five words.

Because these keywords are more particular than general phrases, you may target certain populations.

Because they are meant to better represent how individuals make searches, these keywords are also less competitive than generic keywords.

Long-tail keywords allow you to attract more high-quality visitors to your website, which is more likely to convert.

Long tail keywords become increasingly significant as the consumer journey progresses.

Users often start with a simple search, and as search engines assist them in resolving their problems, their queries get more sophisticated.

This is where long-tail keywords come into play to help you stand out from your competition.

How Does Long Tail Keywords Work?

Consider this: if you offer vintage furniture, chances are your pages will never show at the top of an organic search for "furniture" since there is too much competition (this is especially true if you are a smaller firm or a startup).

However, if you specialize in, say, modern art-deco furniture, keywords like "contemporary Art Deco-influenced semi-circle lounge" will consistently bring you customers who are seeking just that product.

Managing long-tail keywords is just a question of improving communication between your company and the clients who are already out there looking for what you have to offer.

Obviously, a long-tail term will generate less traffic than a more with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services.

Are Long Tail Keywords Important For SEO?

SEO blue keys on a keyboard
SEO blue keys on a keyboard

Long-tail keywords are used in more than 70% of search inquiries.

This is becoming increasingly common as individuals use voice search more frequently.

People now often submit inquiries into Google with the same wording they use when communicating with a buddy.

This is known as natural language.

Using long-tail keywords, your content is more likely to entice these people inside your website and start the buyer's journey.

Because long-tail keywords are made up of a few words, they are significantly more specialized.

This implies that both visitors and site owners will get improved results.

Brands will receive traffic that is more directly related to their content, improving their ability to successfully attract new customers into the sales cycle.

Customers are also pleased when they receive material that is more closely aligned with their goals.

Because long-tail keywords are more specialized, there is less competition for each keyword phrase.

Brands can better tailor particular keywords to what they offer visitors.

Why Long-Tail Keywords Are Key For Boosting Traffic And Conversions?

Choose your words on a structured scrabble board game pieces
Choose your words on a structured scrabble board game pieces

You are more likely to get people interested in your site, product, or service if you target long-tail keywords rather than head keywords.

This is why:

Easier To Rank

Because popular head keywords are broader, there is a lot of competition and results. A single search query can yield billions of results.

However, with a more specific long-tail search, there might be millions of hits.

For example, the phrase "sushi" yields 876 million search results, but "vegan sushi restaurant Chicago" yields only 7.4 million.

Lower search results indicate less competition, making it easier to rank your content.

Targets The Audience Better

The search query of a user can help us establish whether the search is navigational, commercial, transactional, or informative.

Because long-tail keywords are more precise and less competitive, someone who looks for one is likely to be ready to make a purchase or commitment.

Someone searching for a broad term, on the other hand, maybe conduct basic keyword research or assess all of their alternatives.

But, more than likely, they already know what they want and just need to discover it.

The second user is the one you want on your site, and search intent may assist you to identify how to target the individual with your long-tail keyword.

Less Expensive Advertising

Long-tail keywords will also help you get more bang for your advertising money if you utilize Google Ads.

The cost per click for competitive keywords is often significant.

However, keywords with a lesser search volume or competitiveness are less expensive and more focused, giving you a better chance of a conversion.

In summary, fewer competitive conditions result in lower ad expenditure and higher ROI.

Less Competition = Lower Costs

Long-tail keywords are useful for businesses that want their content to appear in organic Google searches, but they might be even more useful for marketers conducting paid search marketing campaigns.

Because there is less competition when you bid on long-tail keywords, the cost per click is definitely cheaper.

You may gain higher ad ranks on relevant searches by targeting longer, more precise long-tail keywords in your AdWords ads without having to pay a premium per click.

The goal is to identify a dependable, sustainable supply of long-tail keywords that are relevant to you and your niche.

Surprisingly, most keyword recommendation systems ignore this rich category, focusing just on the head of the dragon and disregarding the body of the dragon.

People Also Ask

What Is A Good Long Tail Keyword?

Long-tail keywords are search queries that are 3-5 words long and are more precise to the search intent of the user.

They are often simpler to rank for than broad keywords such as "head keywords" or "head phrases."

How Do You Use Long-tail Keywords?

The most effective strategy to employ long-tail keywords is to arrange them into clusters with the same search intent.

Then, make a single blog article that addresses all of them.

They are too similar to target with different pieces of content, and there isn't enough search traffic.

However, when their aggregate search volume and low complexity are combined, they can generate a significant quantity of traffic.

Why You Should Use Long-tail Keywords?

Because of the low competition, long-tail keywords are considerably simpler to rank than short-tail keywords.

They also account for 70% of all web searches, so if you don't include them in your approach, you're passing up huge potential to attract quality visitors.


Keyword research to uncover long-tail keywords in a given area may be a productive marketing approach, particularly in advertising and SEO.

Because long-tail keywords are more particular, searchers are more likely to know what they are looking for and hence more likely to purchase anything.

Longer search words are also less competitive in internet advertising.

To put it another way, more marketers are vying to place advertisements on the most popular search engine result pages.

This is also true for organic SEO efforts; because there is less competition for these inquiries, it may be simpler to obtain ranks than for shorter, more popular searches.

Long-tail keyword advertising might provide a greater return on investment.

Bidding on several long-tail keywords will yield greater results than squandering your cash on one or two highly competitive terms.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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