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Business - Build, Expand & Manage Your Company

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

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Career

Your career is more than just a job - it's a path toward personal and professional growth. That's why at Marx Communications, our articles are your go-to resource for everything you need to succeed in your career, whether you're just starting out or looking to take your career to the next level.

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What's Your Employer Brand Vs Your Corporate Brand - And How Can You Improve Both?

It’s no secret that investing in corporate branding can help companies boost sales and differentiate themselves from the competition. What is less well-known is that having a strong, positive employer brand is as important for a company’s long-term success. This is because only businesses with a positive work culture are able to hire and, equally important, retain top talent, without which a company cannot hope for growth.

Keith Peterson
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