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Business - Build, Expand & Manage Your Company

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • Most Popular Marketing Techniques For Mobile Applications

    Most Popular Marketing Techniques For Mobile Applications

    A basic grasp of the many methods of promoting a mobile app is crucial. Once you can gauge with the most commonly used marketing techniques, you'll have a better grasp on how to combine these techniques for an effective app marketing plan.

  • How To Become A Public Relation Specialist

    How To Become A Public Relation Specialist

    A public relations expert is someone who generates and maintains their employer or customer's favorable public image. You compose media publications, organize and direct public relations and raise funding for your group.

  • Business Pivot - What Is A Business Pivot? Signs That It's Time To Pivot Your Business

    Business Pivot - What Is A Business Pivot? Signs That It's Time To Pivot Your Business

    A business pivot means fundamentally changing the direction of a business when you realize the current products or services aren't meeting the needs of the market. The main goal of a pivot is to help a company improve revenue or survive in the market, but the way you pivot your business can make all the difference.

  • Internalization - The Benefits Of Internationalization For Going Global

    Internalization - The Benefits Of Internationalization For Going Global

    Internationalization describes the process of designing products to meet the needs of users in many countries or designing them so they can be easily modified, to achieve this goal.

  • Business Ideas -  Great Business Ideas To Make Money In 2022

    Business Ideas - Great Business Ideas To Make Money In 2022

    New business-related ideas are developing the concept of profiting quickly and efficiently. Some of the most recent money-making business ideas are listed below.

  • Search Engine – Ranking, SERP And SEO, Plus Biases

    Search Engine – Ranking, SERP And SEO, Plus Biases

    A search engine is like the electronic version of an encyclopedia and a business directory rolled into one. Think of it as the digital counterpart of Britannica and the Yellow Pages of yesteryears.

  • NFT Scarcity - Why Scarcity Matters When It Comes To NFT Marketplace

    NFT Scarcity - Why Scarcity Matters When It Comes To NFT Marketplace

    Many NFT collectors look primarily at rarity when it comes to trading NFTs, and while rare traits are important, it is not the only thing that determines value. NFT Scarcity refers to how much of a particular project is available at any given time

  • PR Industry Trends -  Global Trends That Will Dominate The PR Industry In 2022

    PR Industry Trends - Global Trends That Will Dominate The PR Industry In 2022

    Public relations professionals across all industries have had to adapt, evolve, and pivot in order to get their client brands in the spotlight. Here are the latest PR industry trends in 2022 PR professionals should look out.

  • Job Boards - Why Job Boards Are Still A Useful Tool For Employers

    Job Boards - Why Job Boards Are Still A Useful Tool For Employers

    A job board is a website used by employers to advertise their job vacancies to job seekers. Job seekers can use job boards to search for new job opportunities in their area and profession.

  • NFTs -  How Your Brand Should Use NFTs

    NFTs - How Your Brand Should Use NFTs

    Non-fungible tokens (NFTs) are a type of digital asset which can be used to represent ownership of a unique object. They are different from commodities and other fungible tokens because they have an intrinsic, digital scarcity.

  • Linkedin Pulse - The Value Of LinkedIn Pulse In Increasing Trust, Awareness, And Influence

    Linkedin Pulse - The Value Of LinkedIn Pulse In Increasing Trust, Awareness, And Influence

    LinkedIn Pulse gives business leaders a way to build their reputation, reach a wider audience and develop trust online. Because LinkedIn is the ultimate social channel for professionals, Pulse is particularly useful for B2B brands.

  • B2B Thought Leadership Content - Thought Leadership Is Important For B2B Marketing

    B2B Thought Leadership Content - Thought Leadership Is Important For B2B Marketing

    Thought leadership is one of the most effective types of content that a B2B marketer can deliver. When done right, B2B thought leadership content offers readers new and relevant information and helps them to make smarter decisions.

  • PR Strategies To Make Journalists Happy - How To Make Journalists Happy And Deliver Killer Results

    PR Strategies To Make Journalists Happy - How To Make Journalists Happy And Deliver Killer Results

    There are things Public Relations must keep in mind when communicating with journalists and sending press releases. Here are some of the PR strategies to make journalists happy.

  • B2B Video Marketing - Things Every B2B Video Marketing Strategy Needs To Succeed

    B2B Video Marketing - Things Every B2B Video Marketing Strategy Needs To Succeed

    B2B video marketing is a part of content marketing that involves planning, creating and sharing your content in video format with your B2B audience. These video formats can include social media videos, webcasts, video podcasts, live streams and more.

  • Content Marketing Trends - State Of Content Marketing And Trends To Kickoff

    Content Marketing Trends - State Of Content Marketing And Trends To Kickoff

    The process of planning, creating, and sharing content with your target audience is referred to as content marketing trends. It assists you in increasing brand awareness, persuading customers to act, and driving revenue.

  • The Importance Of Repetition - Why Frequency Makes Your Marketing Effective

    The Importance Of Repetition - Why Frequency Makes Your Marketing Effective

    The importance of repetition brings your brand's or company's offer to the forefront of your consumer's mind, making it easier for them to find what they're looking for. Additionally, repeating information within an offer, such as a phone number or website, makes it easier for your target marketing to respond.

  • B2B Social Media Presence - How Much B2B Social Media Presence Does Your Company Need?

    B2B Social Media Presence - How Much B2B Social Media Presence Does Your Company Need?

    When it comes to social marketing, B2B social media presence may not be your first thought. However, digital is the future of B2B. Sales meetings, conferences, and business decisions are now held online. Social media can help you make connections that will lead to lucrative contracts.

  • People Manager - Utilize Skills To Manage Employees In Order For Your Business To Take Off

    People Manager - Utilize Skills To Manage Employees In Order For Your Business To Take Off

    After a few years in junior to mid-level positions, you may have decided that you want to become a people manager. But how can you demonstrate that you have the potential to become a people manager if you have never managed a team? Even if you have no prior management experience, it is critical that you can demonstrate that you have the skills that managers require on a daily basis.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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