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Business - Build, Expand & Manage Your Company

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • Chief Technology Officer - Be The Best Employee On Your Job

    Chief Technology Officer - Be The Best Employee On Your Job

    As part of our coverage of tech leadership, we take a look at the responsibilities that come with the position of chief technology officer (CTO) in today's rapidly evolving business environment.

  • Why Do You Have To Start Using Email Marketing Strategies For Your Startup?

    Why Do You Have To Start Using Email Marketing Strategies For Your Startup?

    Email marketing is a form of advertising that lets customers on your email list know about new products, sales, and other services. It can also be a way to teach people about the value of your brand or keep them interested in it between purchases. It could also be something in the middle.

  • How To Start A Business - 7 Steps To Help You Start On Your Feet

    How To Start A Business - 7 Steps To Help You Start On Your Feet

    Planning, crucial financial decisions, and the completion of a series of legal tasks are all necessary steps in the process of starting a firm. Please scroll down to view the details of each step.

  • What Your Business Needs To Know About Client Retention

    What Your Business Needs To Know About Client Retention

    Customer retention is how well a company keeps their current clients

  • PR Industry Trends -  Global Trends That Will Dominate The PR Industry In 2022

    PR Industry Trends - Global Trends That Will Dominate The PR Industry In 2022

    Public relations professionals across all industries have had to adapt, evolve, and pivot in order to get their client brands in the spotlight. Here are the latest PR industry trends in 2022 PR professionals should look out.

  • Do You Feel Stuck In Your Business? Use SaaS To Help Your Business Grow In 2022

    Do You Feel Stuck In Your Business? Use SaaS To Help Your Business Grow In 2022

    Do you feel stuck in your business? How do you get your business back on track? Thankfully, there is a thread on Twitter that will give us an idea of how to get back on track using the SaaS. Use SaaS to help your business grow! The thread's tips are extremely useful and will be put to use in business.

  • Twitter Marketing - How It Can Be Used For Better Brand Presence?

    Twitter Marketing - How It Can Be Used For Better Brand Presence?

    For a small business owner, knowing the ins-and-outs of social media can be an overwhelming task. Especially if it’s just one person who is managing the ‘social media’ side of the business, it’s easy to overlook the little changes that occur everyday on Twitter, Facebook, and more.

  • Influencer Marketing Guide That You Must Know In 2022

    Influencer Marketing Guide That You Must Know In 2022

    Simply said, an influencer is someone who has the ability to influence others. Influencer marketing is when a powerful person works with a company to promote a product. The first type of influencer marketing was celebrity endorsements.

  • Market Your Business - Branding Your Business To Stand Out

    Market Your Business - Branding Your Business To Stand Out

    To market your business, it's important to look for opportunities, find your target market, come up with a unique selling point, and choose your channels.

  • Why We Like & Follow Businesses Online - How Do You Get People To Follow Your Brand Online?

    Why We Like & Follow Businesses Online - How Do You Get People To Follow Your Brand Online?

    In the past few years, social media users have noticed a new kind of post in their feeds. It's not a selfie, it's not a funny video of a pet, and it's not a recipe. If this post is done right, it will advertise and entertain at the same time, getting the user to like the brand and spend money.

  • Negative Reviews Are Good For Business -  Embrace It To Improve Your Product And Boost Sales

    Negative Reviews Are Good For Business - Embrace It To Improve Your Product And Boost Sales

    It is never encouraging to get unfavorable feedback from customers, but it does not necessarily mean that your company will fail as a result of the feedback. Everything hinges on how you respond to the comments and feedback you get.

  • Decision Making - Win Big With The Right Course Of Actions

    Decision Making - Win Big With The Right Course Of Actions

    In the business world, opportunities and possibilities proliferate. Decision making allows key people to make the most fitting course an organization should take to capture and utilize these prospects.

  • Blogging For Your Business - Benefits Of Blog To Raise Brand Awareness

    Blogging For Your Business - Benefits Of Blog To Raise Brand Awareness

    As a marketer, you need to always know what's going on and be able to change with the times. Blogs have been a part of marketing for a long time, but the way they are used has changed a lot over the years. Blogs are an important part of any business.

  • How The Top 20 Companies Became So Large Even During Pandemic 2022

    How The Top 20 Companies Became So Large Even During Pandemic 2022

    The largest publicly traded corporations in the globe were able to increase sales and earnings in the previous year despite difficulties brought on by the pandemic, continued war, and unstable markets. For this reason, here is the list of the world's largest corporations according to Forbes Global 2000 and how the top 20 companies became so large.

  • Digital Marketing Strategies For Gaming Sites

    Digital Marketing Strategies For Gaming Sites

    The global online gaming market was worth $21.1 billion in 2020, a twenty percent increase on 2019 figures. By 2025, more than 1.3 billion people are expected to be regularly playing online games.

  • Media Placements - Choosing The Right Media In Creating Your Brand

    Media Placements - Choosing The Right Media In Creating Your Brand

    In the age of digital media and online advertising, there are more ways to get into the media than ever before, but they are also more complicated. There's no doubt that digital media placements are a huge part of a successful advertising campaign.

  • Quality Blogger Outreach - The Basics Of Spreading Your Content To Increase Your Influence

    Quality Blogger Outreach - The Basics Of Spreading Your Content To Increase Your Influence

    Blogger outreach, also known as influencer marketing, is a collaborative marketing strategy in which businesses and bloggers work together to produce awesome promotional content. In most cases, the company will give away free samples of its wares in exchange for a review or as prizes in a giveaway; on occasion, they will do both.

  • Turn Customers Into Fans And Brand Advocates - Effective Ways To Turn Your Happy Customers  Into Fans And Brand Advocates

    Turn Customers Into Fans And Brand Advocates - Effective Ways To Turn Your Happy Customers Into Fans And Brand Advocates

    Every brand wants its customers to be happy, and most of them will be happy to hear that their customers love them. But that shouldn't be the end of the work. Positive customer feedback is important for a brand's success, but it's also important to take steps to turn customers into fans and brand advocates. This will build long-term loyalty and bring in new customers at the same time.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.