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SEO - Optimize & Improve Your Rankings

Search Engine Optimization (SEO) is so important because it determines whether your website content will get the audience it deserves. From link building to the latest algorithm changes from Google, Marx Communications covers detailed discussions, news, and tactics related to the search engine marketing industry. As a marketer, it is critical to keep up with all of this news.

  • 7 Ways Well-Chosen WordPress Theme Will Help Your Website

    7 Ways Well-Chosen WordPress Theme Will Help Your Website

    These days, starting a personal website is so easy that even a student with no experience can do it.

  • Search Engine Optimization For Startups - Tools And Strategies For Rising To The Top

    Search Engine Optimization For Startups - Tools And Strategies For Rising To The Top

    The core of digital marketing is still search engine optimization (SEO). Even though new strategies and approaches are always being made, high SERP rankings for a company's keywords are still a big part of how well many companies do.

  • Public Relations Tools And Techniques - Build A Brand That Accommodates Everyone

    Public Relations Tools And Techniques - Build A Brand That Accommodates Everyone

    PR professionals have a number of tools and strategies to choose from when they need to get information to the media. Some of these tools (things you make) and techniques (things you do) may be sent to the media along with other materials that go with them. Nothing is more valuable to a client than seeing the name of his or her company in an article, news story, or blog post. To build a brand, it's important to have third-party credibility and be able to get the attention of people who make decisions.

  • PR Metrics How To Measure Public Relations? Keep On Growing

    PR Metrics How To Measure Public Relations? Keep On Growing

    Do you keep track of how well your PR campaigns work? If yes, then you're one of the few, so congrats! Buffer says that 82% of PR pros don't know how to figure out how much their PR campaign is worth. This article will show you PR metrics and how to measure the results of a public relations campaign.

  • 6 B2B PR SEO Mistakes You Must Avoid And How To Solve Them

    6 B2B PR SEO Mistakes You Must Avoid And How To Solve Them

    In this article, we will share with you the 12 worst SEO bad things you can do to drive traffic, ranking, and conversions for your website.

  • How To Boost Your B2B Public Relations With SEO

    How To Boost Your B2B Public Relations With SEO

    Although search engine marketing has been around almost as long as the Internet, it is still going strong. In fact, when combined with B2B public relations, it's one of the strongest marketing methods for a firm to generate new leads and raise its awareness.

  • SEO Analysis And Competition Research 2022

    SEO Analysis And Competition Research 2022

    Marketing is all about telling people why your product is the best choice for their needs. You can find out by looking at what your competitors are selling. The only way to do that is to look at what your competitors are doing through SEO analysis and competition research. You need to make the best product and content you can, and part of that is knowing what your competitors are doing.

  • Press Release Headline - Create Catchy Headline To Be On Top

    Press Release Headline - Create Catchy Headline To Be On Top

    Don't worry, but a good press release headline for your press release will either make or break the whole thing. You could have written a press release that was a magnum opus, filled it with the most beautiful pictures ever seen, and Beethoven could have written the press release's theme song. But none of that will matter if the headline is bad. Again, no pressure.

  • Mobile Audit SEO - Increase Rankings By Making Your Website Mobile-friendly

    Mobile Audit SEO - Increase Rankings By Making Your Website Mobile-friendly

    When doing an audit for mobile SEO, you should pay more attention to specific technical implementations than to the wide range of general observations we'd make in a larger on-site audit. You can use the information below to help you make a great mobile SEO audit. But your site needs to be checked for mobile SEO to make sure that the upgrade was done correctly.

  • Local SEO Audit - Get In Touch With The People In Your Area

    Local SEO Audit - Get In Touch With The People In Your Area

    How can you be sure that your business is making the most of every chance to bring in customers from the area? A local SEO audit is one way to do this. A thorough look at how you rank on search engines and what you should do to improve or keep your online presence in your local area.

  • Domain SEO - Create The Perfect Domain That Suits Your Website

    Domain SEO - Create The Perfect Domain That Suits Your Website

    Getting the right domain name for your new website is very important. Most people fail at the first step of building a brand online. It's not as easy as it sounds to choose a domain name that is good for SEO. It takes some time and careful thought.

  • Site Architecture SEO - Do Not Let Search Engine Lost Its Way On Your Website

    Site Architecture SEO - Do Not Let Search Engine Lost Its Way On Your Website

    The structure of a site is one of the most important parts of technical SEO (SEO). Instead of publishing a random collection of pages and posts, you can help users find your content and make it easier for Google to index it by setting up a site architecture that is SEO-friendly. Before you start building a new site or making changes to your current one, it's a good idea to look at site architecture and think about your options.

  • Benchmark SEO - Know What Your Competitors Are Doing

    Benchmark SEO - Know What Your Competitors Are Doing

    Benchmark SEO is a tool that companies use to look at their competitors or companies that are doing really well to find out their strategies and processes so they can use them in their own business. SEO benchmarking is a very interesting way to find out how other websites are positioned and why they are at the top of Google's results pages.

  • Page Titles SEO - Strengthen And Make Your Website SEO-Friendly

    Page Titles SEO - Strengthen And Make Your Website SEO-Friendly

    Anyone who wants to do SEO needs to know how to write great page titles. Why? Because the title tag is one of the most important things Google uses to figure out what a page is about and can be the first thing a user sees in the search results. Because of this, page titles are important for SEO.

  • Technical SEO Checklist - Make Sure Search Engine See How Valuable Your Site

    Technical SEO Checklist - Make Sure Search Engine See How Valuable Your Site

    Improving your technical SEO checklist is the first step in any full SEO plan. Making sure your website is in good shape can help you get more organic traffic, keywords that rank higher, and sales. Technical SEO has never been more important, no matter what industry your brand or company is in.

  • Image Optimisation SEO - Increase Volume Of Traffic By Using Images

    Image Optimisation SEO - Increase Volume Of Traffic By Using Images

    Whether you're a blogger or write for an online magazine or newspaper, you'll probably wonder if your article needs a picture or not. "Yes" is always the answer. Images make an article more interesting and also help your SEO. This post shows image optimisation SEO.

  • Meta Descriptions SEO - Make It Click Worthy To Drive Traffic On Your Site

    Meta Descriptions SEO - Make It Click Worthy To Drive Traffic On Your Site

    The meta description is a summary of a page's content that can be up to 155 characters long. It is written in HTML as a tag. Most of the time, it shows up in search results when the phrase that was looked for is in the description. So it's important to optimize it for on-page SEO.

  • On-Site SEO - Optimize Site To Rank Higher

    On-Site SEO - Optimize Site To Rank Higher

    Most people think that adding keywords here and there is all there is to on-page SEO. That's not true. Placement of keywords is still important, but not as much as it used to be.

Content

See all articles in Content

  • What Is Content Marketing And How To Get Started?

    What Is Content Marketing And How To Get Started?

    Content Marketing is a marketing approach that involves developing and sharing relevant articles, videos, podcasts, and other material in order to attract, engage, and keep an audience. This strategy creates expertise, raises brand recognition, and keeps your company on people's minds when they need to buy what you sell.

  • The Best Press Release Headline Generator In 2022

    The Best Press Release Headline Generator In 2022

    Headlines are very important and if you don't have a strong headline that grabs people's attention, up to 80% of people may not even read your post. It's the first thing people see, and it will determine whether they keep reading or not, thus, your title needs to make people curious enough to want to read more. Press release headline generator is a big help to make a catchy title that can persuade your audience to read more!

  • Top 14 Worst Mistakes In B2B Content Marketing In 2022

    Top 14 Worst Mistakes In B2B Content Marketing In 2022

    Content marketing is a great marketing tool that has helped many businesses increase their revenue. You don't believe me, do you? DemandBase, a marketing technology company, created 1,700 new leads and nearly $1 million in additional income by using a variety of content (infographics, white papers, webinars, and so on).

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.