Content - Become An Authority In Your Niche
Creating content that helps your web pages to rank high in the search engines should be your first priority when thinking about SEO. The way you engage, inform, assist, and delight your audiences is through high-quality content.
One of Marx Communications' goals is to advance the practice of content marketing and to help marketers understand the opportunities and current trends in the world of content marketing.
COPYRIGHT_MARX: Published on https://marxcommunications.com/seo/content/ by Keith Peterson on 2022-05-02T12:16:08.400Z
Keyboard Cannibalization In SEO - How To Fix It Once It Happened
When it comes to engaging consumers and enhancing your search engine position, keywords reign supreme. If you optimize your articles for comparable phrases, you may experience keyword cannibalization: you will be 'devouring' your own chances to rank in Google! Chances are, as your site grows, your content will begin to compete with itself.
Gated Content - How To Use It For Lead Generation
Gated content requires a user to complete a form or purchase a subscription prior to gaining access to that section of content within a website. It’s often used as a lead generation tool to help brand’s gather helpful data about their prospects.
4 Benefits of Exclusive Content For Your Digital Marketing
The capacity to provide exclusive content to your audience is a critical feature of digital publishing. While private publications might help you keep internal documents private, they can also help you strengthen your relationships with readers, clients, and potential customers.
12 Insightful Marketing Content Curation Guides
Curation is an important aspect of any B2B marketing strategy if you develop and share content. You're curating everything from a blog post to sharing an interesting story from an industry outlet or influencer across your social media networks.
8 Ways To Tweak Your Content For Better SEO
In the fast-paced world of digital marketing, search engine optimization (SEO) plays a crucial role in driving organic traffic to your website. As an online content creator, it's essential to understand how to optimize your content for better visibility and higher rankings on search engine result pages (SERPs). By implementing certain SEO tweaks to improve your content before you hit publish, you can significantly improve your website's SEO and attract more visitors.
SEO And Its Importance In Marketing For Controversial Products
SEO involves various techniques, such as keyword research, content optimization, link building, and technical optimization, with the ultimate goal of increasing organic (non-paid) traffic to a website.
E-Commerce Marketplaces Or Custom Website: Which Is Ideal For Your B2B Business?
The revelation that 76% of Amazon sellers were profitable to start 2022 is convincing enough to sign up with an e-commerce platform. You should pause to ask if that is right for your business-to-business company or if you are better off without it.
After The Content Audit: 10 Steps For Improving Content
Let's explore the importance of conducting an SEO audit and provide you with valuable insights and strategies to improve content after audit. Whether you're a seasoned content creator or just starting out, these tips will help you optimize your existing content and generate better results.
15 SEO Copywriting Tips To Help Your Rankings
Are you struggling to get your website to rank higher on search engine results pages (SERPs)? If so, you're not alone. With the increasing number of websites and content online, it's becoming more difficult to stand out from the crowd. However, there is always a way to improve your SEO copywriting rankings.
20 Types Of Content Marketing You Can Use
Content marketing is an essential part of any successful digital marketing strategy. It involves creating and sharing valuable and relevant content to attract and retain a target audience. There are various types of content marketing that can be used to engage with customers and promote a brand or product. We will discuss 20 different types of content marketing that you can use to achieve your marketing goals.
10 Essential Elements Of High-Value Blog Content In 2023
As the digital space evolves, the content we produce must also evolve. The success of a blog post depends on several factors, including the quality of the content, the relevance of the topic, and the level of engagement from the target audience.
Increase Press Release Views Tutorial - Hype Your PR In Front Of The Right People
Press releases are an important tool for getting your company or organization's news out to the public. In this increase press release views tutorial, we've outlined some tips and tricks for increasing the visibility of your press release and getting more people to read it.
Press Releases Content Marketing - Drive More Traffic To Your Website
In the world of content marketing, businesses are constantly seeking new and effective ways to reach their target audience. One such tactic that has stood the test of time is press releases content marketing.
B2B Content That Drives Leads - Create Content That Generates More Sales
In the world of B2B marketing, creating content that drives leads is essential to success. In this article, we'll discuss some B2B content that drives leads and help you grow your business.
Outdated PR Tactics - Are They Still Effective In Today's Digital Age?
Public relations (PR) has been a critical component of marketing and brand communication for decades. However, in today's fast-paced digital landscape, traditional and outdated PR tactics are becoming less effective.
Owned Content - Harness The Power Of The Content You Create
In today's digital age, content is king. It is the fuel that powers the internet and drives engagement across social media platforms. Let's discuss owned content - harness the power of the content you create. Content marketing is an effective strategy that enables brands to connect with their target audience, build brand awareness, and drive sales.
Repurposing Content For B2B Content Marketing - 7 Tips To Maximize Results
B2B marketers are including content repurposing into their content marketing strategies in order to ensure that the material they do develop is effectively used. But first, let's look at what B2B content repurposing is, why you should do it, and the best tips for repurposing content for B2B content marketing.
How To Create A B2B Content Strategy? Attract And Engage Your Ideal Customers
In today's business world, having a strong content strategy is essential for any B2B organization. A well-thought-out content strategy can help you establish your brand, attract new customers, and build a loyal following. In this article, here are some steps on how to create a B2B content strategy.
About The Authors
Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.