• Content
  • Business
  • Social Media
  • Branding
  • Ads
  • How To

10-Point SEO Checklist To Boost Your Website's Rankings In 2022 Immediately


Get a plan, they say. Yet, what plan should a website project creator follow when they want sustainable and objective success? Here is the technical SEO checklist that will make your SEO project thrive if you mark all as done!

Keyword Research

Creating an attractive website with a bright and harmonious design is one thing. Adding engaging, gripping, and informative content is another. Nevertheless, pinpointing the keywords you need is a separate science.

If you want to find out how to do it right, check out our guide on keyword research. The process might be time-consuming, but it will pay off 100%. Here are the actions to take:

  • Brainstorm the list of potential queries related to your product or service;
  • Check the commercial intent and monthly search volume for each query;
  • Analyze the level of competition for every keyword;
  • Add the most profitable keywords to your list.

COPYRIGHT_MARX: Published on https://marxcommunications.com/seo-checklist-to-boost-your-website-s-rankings-immediately/ by Keith Peterson on 2022-07-27T04:59:17.575Z


A website crawler is a necessity to make your website project visible to search engines. The first step is to check whether the website already has an index by Google. You can do it manually by typing "site:example.com" in the search bar. If there are no results, it means that your website hasn't had indexation yet.

The second step is to check whether any issues prevent Google from indexing your website. To do it, you will need a crawling tool. There are free and paid tools that have different functionality. But your website crawler must:

  • Conduct analysis swiftly;
  • Conduct audits for all components and resources, CSS, images, videos, etc.;
  • Crawl Google and Bing at least (the best programs may also work with other browsers);
  • Extract any content piece;
  • Schedule audits and report to you systematically.

Of course, you will have to crawl your website multiple times. So, ensure that your tool of choice is convenient and performs efficiently. Moreover, you need a comprehensive audit that will show all strengths and weaknesses of your website.

XML Sitemap Check

An XML sitemap is a 100% must for every website, making it easier for search engines to scan your website. Creating an XML sitemap is not a problem using the right software. The main thing is submitting it to Google Search Console and Bing Webmaster Tools.

  • A comprehensive XML sitemap must include:
  • All pages of your website;
  • Your website's media files (images and videos);
  • External pages that you link to from your website.

It's a good idea to create an XML sitemap, even if your website is small. If you have a large website, it becomes crucial to submit an XML sitemap as it will help search engines index all its pages correctly.

Website's Content and Meta-Tags Optimization

After you have conducted keyword research and gathered a list of relevant queries, it's time to start working on your content. Here are the steps to take:

  • Choose the right keywords for every page of your website;
  • Use those keywords throughout the text, including the title, meta-description, headings, etc.;
  • Ensure every page has at least 300 words of well-written and informative content;
  • Ensure there are no broken links, as they signify that your website does not have high quality.

And note that there should not be keyword spam! The text must still be informative, logical, and dynamic. Using the keyword five times suffices if the text is around five hundred words or more.

5. Website's Loading Speed Improvement

The loading speed is one of the most significant factors that affect a website's ranking in search results. The ideal loading speed is 600 ms. That indicator should not rise even when you have an ad campaign running, and thousands of guests scroll your website. To check your website's loading speed, use free tools like Pingdom and GTmetrix. They will show you what slows down your website and how to fix it.

Mobile-Friendly Version Presence

The number of people prioritizing their smartphones to browse the Internet is constantly growing. In 2020, that number was around 60%. It's projected to increase to 65% in 2021 and 70% in 2022. Thus, having a mobile version of your website has become essential as most users will browse it from their smartphones.

The positive news is that you don't need to create a separate website for mobile devices. You can optimize your existing project for mobile browsing using different tools. For instance, there is Google's Mobile-Friendly Test.

User Experience Enhancement

Another ranking factor is the user experience your website provides. It would help if you ensured that every guest who comes to your website has a fantastic experience. Of course, the issues here become tasks to improve the user experience. The most practical way is to use Google Analytics and monitor user behavior. Based on that data, you will see what prevents visitors from browsing your website further.

Structured Data Implementation

Structured data is a code you can add to your website to help search engines understand its content better. As a result, your website has more attainable chances of appearing in relevant search results.

There are different types of structured data, such as:

  • Events;
  • People;
  • Products;
  • Ratings and reviews, etc.

You can use Google's Structured Data Markup Helper to add structured data to your website.

9. Website's Security Enhancement

Nowadays, one of the ranking factors is the security of websites. That's why having an SSL certificate on your website has become essential. It will encrypt the connection and prevent interference. Henceforth, your website will be more secure, and its ranking will improve.

10. Social Media Integration

Having social media buttons is also essential for its ranking. They will allow visitors to share your content on various social media platforms and will help you promote your website for free. And. of course, your project needs an appealing representation on social platforms. So, do not neglect your project's social pages!

Extra: Recrawl, Re-estimate, Refine

One technical SEO audit is insufficient. Moreover, there will always be new issues like another broken link hiding in the depths of the blog. So, we recommend you add website recrawling to your list of quarterly tasks. Besides, you should check the organic traffic at least once a week and fine-tune your SEO strategy if necessary.

Final Words

We hope it will help you create a high-quality and well-optimized website. Do not forget to check your website regularly! Update its content, design, and functionality to ensure a high ranking in search results. We hope to see that your website is on the first Google page soon!

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Public Relations Crisis In PR - Tips On How To Manage This Crisis Efficiently


    Public Relations Crisis In PR - Tips On How To Manage This Crisis Efficiently

    A public relations crisis in PR, or any industry, can be a major challenge for organizations to navigate. It occurs when an organization faces negative publicity or public scrutiny that can significantly damage its reputation and, in turn, its bottom line. In the PR industry specifically, a public relations crisis can be particularly damaging as the organization is expected to have the expertise to manage and prevent such situations.

  • Successful Communications Strategy During COVID-19 - Never Miss Out


    Successful Communications Strategy During COVID-19 - Never Miss Out

    To guarantee a successful communications strategy during COVID-19 pandemic seems to be a daunting task. Nonetheless, it’s still achievable - if you know the right things to do. From being transparent to emphatic, know what it takes to make people listen.

  • What Is A Registered Copyright?


    What Is A Registered Copyright?

    What is a registered copyright? Registered copyright provides the copyright owner with exclusive rights to reproduce, distribute, and display their work and is an important tool for protecting intellectual property.

  • Backlink In Digital Marketing - Boosting Your Website's Visibility


    Backlink In Digital Marketing - Boosting Your Website's Visibility

    In the digital world, every business needs a strong online presence to succeed. But with millions of websites competing for attention, how can you ensure your site stands out? The answer lies in backlinks, a powerful tool for boosting your website's visibility and attracting more traffic. In this guide, we'll explore the importance of backlink in digital marketing.

  • How To Build Backlinks For SEO The Right Way And Improve Your Rankings


    How To Build Backlinks For SEO The Right Way And Improve Your Rankings

    If you're looking to improve your website's search engine ranking and drive more organic traffic to your site, building backlinks is an essential part of any successful SEO strategy. However, it's important to approach link building in the right way to avoid penalties and maximize your results. Know how to build backlinks for SEO the right way and improve your website ranking!

  • Effective B2B Influencer Marketing - Connecting With The Right Influencers


    Effective B2B Influencer Marketing - Connecting With The Right Influencers

    Influencer marketing has been a popular tactic for B2C brands, but it's also gaining momentum in the B2B space. In this article, we'll explore some tips and strategies for effective B2B influencer marketing.

  • Instagram Marketing Strategy Tips - Maximizing Instagram For Marketing

    Social Media

    Instagram Marketing Strategy Tips - Maximizing Instagram For Marketing

    Instagram has become one of the most popular social media platforms for businesses to promote their products and services. In this article, we'll be sharing some Instagram marketing strategy tips to help you create an effective marketing plan for your business.

  • Google Keyword Planner - How To Use The Free Tool For SEO


    Google Keyword Planner - How To Use The Free Tool For SEO

    Google Keyword Planner is a powerful tool that helps businesses and marketers identify the most relevant keywords for their online advertising campaigns. This tool allows users to research and analyze search terms to determine their potential performance in terms of search volume, competition, and cost-per-click. If you're looking to boost your website's visibility on search engines, learning how to use Google Keyword Planner can be a game-changer.

  • Do You Still Need Directory Submissions For Local SEO?


    Do You Still Need Directory Submissions For Local SEO?

    In the world of Local SEO, one of the most important tactics is directory submissions. Directory submissions for local SEO involve submitting your business information to online directories and listing sites to improve your visibility and local search rankings. By including accurate and up-to-date information about your business in these directories, you can make it easier for potential customers to find you online and ultimately drive more traffic to your website or storefront.

  • How To Improve SEO - Strategies To Try First

  • 10 Types Of Backlinks That Boost Your Website SEO

  • Types Of Backlinks For SEO - A Comprehensive Look

  • Conversational Writing Tips - Mastering The Art Of Conversational Writing

  • Advanced Chatgpt Prompt Engineering - Maximizing Efficiency And Personalization