The field of digital public relations is always developing, evolving, and adjusting to the demands of organizations. As new technologies arise, so do new opportunities for businesses to profit from their use.

Keith Peterson

Knowing how to draft a press release is a valuable ability to have as a marketer. However, it is not an easy task. If you're used to writing other types of inbound content for the web, you might assume press releases are difficult to create.

Keith Peterson

You should start using Facebook Live if you want to promote your brand. It's one of the most popular new social media trends, and it'll determine your brand's success in 2018 and beyond. One of the best things about Facebook Live is that you can reach out to your existing fans much more quickly.

Keith Peterson

Is your B2B content marketing plan working? Or do you ever feel that your plan may use a refresh? Content marketing leaders receive 7.8 times more site traffic than non-leaders, according to the Content Marketing Institute.

Keith Peterson

Curation is an important aspect of any B2B marketing strategy if you develop and share content. You're curating everything from a blog post to sharing an interesting story from an industry outlet or influencer across your social media networks.

Keith Peterson

The COVID-19 pandemic affected teams all over the world, including marketing teams. As we approach the end of 2021, it is more important than ever for businesses to rethink their communication strategies in order to survive and grow in these turbulent times.

Keith Peterson

When it comes to demonstrating value, B2B marketers confront particular obstacles. It's difficult to illustrate how you'll supply solutions for your consumers or clients if you're selling a service that your purchasers can't see or touch.

Keith Peterson

The world may be a frightening place, especially when it comes to finding work after the age of 50. At times, it may even feel like you're swimming against the stream. However, utilizing LinkedIn for personal branding may be compared to using a speedboat to push through the river.

Keith Peterson

Social media has an enormous capacity to fuel your personal branding approach, with billions of active users. However, the size of your social media audience determines a large portion of your power.

Keith Peterson

A call to action is a message that encourages a user to take a specific action. In persuasive writing, examples of calls to action are common. A call to action is frequently included at the end of a blog post or video after a brand has made its point.

Keith Peterson

Content marketing has risen to the top of the B2B relationship rankings. It's ideal for extended sales cycles, when customers are researching their options among competing companies. Finding the right balance of excitement and curiosity for what can often be a rather dull subject matter is never simple.

Keith Peterson

A communications plan is intended to assist you and your organization in effectively communicating and meeting fundamental organizational objectives.

Keith Peterson

B2B companies are proof that every company can succeed on social media. Why? Because they've converted a small business that isn't really exciting into a social content playground.

Keith Peterson

If you work on a small marketing team, are the single marketing person at your firm, or manage all aspects of your organization, you understand what it's like to wear several hats.

Keith Peterson

In any business, public relation is an important topic. You will not be able to achieve your business objectives unless you implement an effective public relations strategy.

Keith Peterson

Small business owners confront a variety of distinct challenges that entrepreneurs of larger, more established companies do not. The most serious concern? Budgeting.

Keith Peterson

One of the most essential issues in every B2B firm is, "How will I price my product or service?" While this may appear to be a straightforward question on the surface, it offers up several price options. Today, we'll concentrate on one specific method: value-based pricing.

Keith Peterson

We are all bombarded with content in our professional and personal lives. Anyone can now post whatever they want on the internet. However, as more content becomes available, more individuals are looking for credible thought leaders.

Keith Peterson