The field of digital public relations is always developing, evolving, and adjusting to the demands of organizations. As new technologies arise, so do new opportunities for businesses to profit from their use.

Keith Peterson

LinkedIn is much more than just a digital resume. It's a location where industry insiders and customers may connect. It's a site where you can find leads and business opportunities. Your LinkedIn profile's front entrance is your summary. It's the first thing people see when they land on your profile page, and it has the power to make or break your ability to connect with your target market.

Keith Peterson

I just came across an intriguing proverb: "When spider webs unite, they can tie up a lion." When it comes down to it, there's a lot to be said about the collaboration. But what about two teams that appear to be diametrically opposed, such as B2B PR and content marketing?

Keith Peterson

You're probably aware that three out of every four businesses fail. It is impossible for an entrepreneur to establish credibility if he or she lacks it. To distinguish yourself in any industry, you must position yourself in distinctive ways.

Keith Peterson

It may not change your firm, but information can help you keep up with the competition as a consequence of the current and biggest B2B marketing trend. You will be able to make more smart choices if you can take a step back and examine your marketplace and the trends affecting it.

Keith Peterson

The world may be a frightening place, especially when it comes to finding work after the age of 50. At times, it may even feel like you're swimming against the stream. However, utilizing LinkedIn for personal branding may be compared to using a speedboat to push through the river.

Keith Peterson

Is your B2B content marketing plan working? Or do you ever feel that your plan may use a refresh? Content marketing leaders receive 7.8 times more site traffic than non-leaders, according to the Content Marketing Institute.

Keith Peterson

The Artificial Intelligence tools that we use and encounter in our daily lives are only the tip of the iceberg. This technology is still primitive in comparison to what the future holds. Public Relations (PR) is about communication and brand strategy; hence, utilizing AI to deliver the relevant message to the audience provides chances for brand building.

Keith Peterson

Content marketing is a great marketing tool that has helped many businesses increase their revenue. You don't believe me, do you? DemandBase, a marketing technology company, created 1,700 new leads and nearly $1 million in additional income by using a variety of content (infographics, white papers, webinars, and so on).

Keith Peterson

A number of strategies are being used to crowdsource marketing minds all across the internet realm. Every month, if not every week, a new platform, tool, or marketing approach develops that alters marketers' capacity to reach their target audience.

Keith Peterson

In essence, B2B marketing follows the same methods as those employed by marketers of B2C. However, the same benefits with B2B marketing are significantly harder to attain. The biggest difficulty for B2B marketers is to persuade policy-makers to choose their products or services for other companies.

Keith Peterson

Have you ever been in a conversation with someone who treats you like a kindergarten student? We've all done it, and if you're anything like me, it's one of the quickest ways to elicit an inner eye roll. It's as aggravating to be spoken to in a language that only a literary Ph.D. would comprehend.

Keith Peterson

B2B SaaS represents software as-a-service business-to-business. It includes cloud-based software used by firms for different functions such as accountancy, office productivity, customer relationship management (CRM) etc. Companies commonly subscribe and pay for B2B SaaS solutions, usually on a monthly or annual basis.

Keith Peterson

Although the field of public relations has a lengthy history, it is neither antiquated nor dull. The PR industry and its practitioners are evolving and updating their job as digital transformation sweeps the globe in the twenty-first century.

Keith Peterson

Over the last few years, the public relations (PR) sector has been under increased scrutiny. Consumers expect more from companies than ever before, and the growth of cancel culture means that avoiding a public relations disaster is more vital than ever.

Keith Peterson

What evidence does your professional biography provide to support your thought leadership strategy? Is it like a quiet wingman who abandons you? Is it a trustworthy friend who freely shares your praises with others? You need a bio that both supports your company goals and entices others to contact you.

Keith Peterson

Social media is now an essential component of every PR plan, and it will only grow in importance as time goes on. As a result, it's critical to have precise social media strategy in place to ensure that all of your social efforts are getting the most out of effective PR methods.

Keith Peterson

Simply said, an influencer is someone who has the ability to influence others. Influencer marketing is when a powerful person works with a company to promote a product. The first type of influencer marketing was celebrity endorsements.

Keith Peterson