Marx Communications
Marx Communications

Your One-Day Marketing Plan In Seven Steps

Your One-Day Marketing Plan In Seven Steps For Oct 2021

In my small business consulting experience, I've noticed that most entrepreneurs and business owners share a similar trait. The majority of people are “doers,” not “planners.”

Keith Peterson
Last updated: Oct 16, 2021 | Jul 16, 2021

Table of Contents

In my small business consulting experience, I've noticed that most entrepreneurs and business owners share a similar trait. The majority of people are “doers,” not “planners.”

In reality, being a doer is perhaps the most defining characteristic of a successful individual. It's what distinguishes entrepreneurs from the rest of the population. Rather than wishing or thinking, they go out and make things happen.

However, I've met a lot of small business owners who get themselves into trouble by "doing" the wrong marketing activities correctly or "doing" the right marketing activities incorrectly. You must start with a marketing plan if you want to "do" the right marketing activities the right way.

You don't need to chop down a tree to create a successful marketing strategy. In fact, you can put together a successful small business plan in just one day. To begin, don't be concerned with writing style or making your plan look fancy. Let's get started by getting a pencil and paper.

Recognize Your Market And Competitors

Many small business owners make the mistake of latching on to a cool product or service without first learning about the market and what it wants (not what it needs). People will not buy something they don't want if you try to sell it to them.

That's all there is to it. People who have desperate wants that aren't being met are a profitable market, and they'll jump at the chance to buy your solution (product or service). A profitable market is comparable to a lake teeming with hungry fish. It's as simple as tossing in some bait, and it'll turn into a feeding frenzy. To gain a better understanding of your market, consider the following questions:

  • Are there any segments of my market that are underserved?
  • Are my product or service's market segments large enough to make money?
  • What percentage of that market must I capture just to break even?
  • Does my market segment have too much competition to be competitive?
  • What are the flaws in my competitor's product or service that I can exploit?
  • Does my market want or value my one-of-a-kind competitive offering?

Recognize Your Client

The first step to easy sales is to get to know your customer. You can't create an effective marketing plan unless you know who your customers are, what they want, and what motivates them to buy.

Don't mix up "wants" and "needs." People don't always buy what they require, but they almost always purchase what they desire. Have you ever known someone who went to the store to purchase a pair of pants and returned with a new shirt, sweater, and shoes?

How about the regular shopper who goes to the supermarket to buy milk and eggs but leaves with a frozen pizza, cheesecake, and other treats? People will buy what they want, not what they need (even if they don't have the money!).

To truly understand your customers, ask yourself questions like:

  • How does my potential customer typically purchase similar products? (for example, in a store, on the Internet, or door-to-door)
  • In the purchasing process, who is the primary buyer and who is the primary buying influencer? (For example, a husband or wife, a purchasing agent, a project manager, or a secretary.)
  • What are my customer's typical habits? Where do they get their information, for example? (for instance, television, newspapers, and magazines)
  • What are the primary reasons for my target customer's purchase? (For example, looking good, avoiding pain, becoming wealthy, staying healthy, becoming popular, and so on)

Pick A Niche

Nobody will be your customer if you say your target customer is "everyone." There is a lot of competition in the market. In a small puddle, rather than a large ocean, you'll have more success jumping up and down. Carve out a niche and dominate it, then move on to a second niche (but not before you've dominated the first!).

You could be a "child accident liability lawyer," a "used car dealer CPA," or a "dry cleaner for the Heritage Park subdivision in West Oaks, CA." You see what I mean. Make sure to pick a niche that you're interested in and can easily contact. This is something I can't emphasize enough.

Nothing is more damaging than selecting a niche with which you are unable to communicate or with which you must pay a significant sum of money to contact.

Create A Marketing Message

Your marketing message not only informs your potential customer about what you do, but also persuades them to become a customer. Two types of marketing messages should be developed. Your initial marketing message should be succinct and direct. This is sometimes referred to as your elevator speech or audio logo. It's how you respond when someone asks, "So, what do you do?"

The second type is your complete marketing message, which will appear in all of your promotional materials and materials. The following elements should be included in your marketing message to make it compelling and persuasive:

  • An explanation of the problem that your target prospect is facing.
  • Evidence that the problem is so critical that it must be solved right away.
  • A justification for why you are the only person / company capable of solving your prospect's problems
  • A description of the advantages that people will gain from using your solution.
  • Case studies and testimonials from clients you've helped with similar issues.
  • A breakdown of costs, fees, and payment terms.
  • Your unqualified guarantee

Choose A Marketing Medium

Remember how I said it's critical to pick a niche that's easy to reach out to? You'll see why that was sound advice when it comes to selecting your marketing medium(s).

Your marketing medium is the vehicle through which you communicate your marketing message. It's critical to select a marketing medium that provides the best return on investment (ROMD). This means you should select the medium that will deliver your marketing message to the most niche prospects for the least amount of money.

The following is a list of some of the tools you can use to spread your message:

  • Online
  • Blog
  • Social Media
  • Newspaper ads
  • Posters
  • Contests
  • Card decks
  • Seminars
  • Television ads
  • Sweepstakes
  • Door-to-door
  • Teleclasses
  • Radio ads
  • Banners
  • Trade shows
  • Yellow Pages
  • Articles
  • Classified ads
  • Newsletter
  • Charity events
  • Infomercials
  • Billboards
  • Telemarketing
  • Magazine ads
  • Special events
  • Sales letters
  • Flyers
  • Email
  • Movie ads
  • Postcards
  • Agents
  • Media releases
  • Brochures
  • Gift certificates
  • Word-of-mouth
  • Website
  • Sign picketing
  • Business cards
  • Catalogs
  • Air Blimps
  • Public speaking

The key is to tailor your message to your target audience and deliver it through the appropriate medium. It's pointless to promote your retirement community on a hip-hop radio station with a fast-paced, loud radio spot. The market, message, and medium are all completely out of sync. When these three elements are well-balanced, success will follow.

Determine Your Sales And Marketing Objectives

Your success depends on your ability to set and achieve goals. A goal that hasn't been written down is referred to as a "wish." You're still wishing for success if you haven't written down your objectives. Use the SMART formula to set your goals. Make sure your objectives are sensible, measurable, achievable, realistic, and time-bound.

Financial elements, such as annual sales revenue, gross profit, sales per salesperson, and so on, should be included in your objectives. Non-financial elements such as units sold, contracts signed, clients acquired, and articles published should all be included.

Implement processes to internalize your goals with all team members, such as reviewing them in sales meetings, displaying thermometer posters, and awarding achievement prizes, once you've set your goals.

Start Making A Marketing Budget

Your marketing budget can be created in a variety of ways, depending on whether you want to be more precise or just come up with a rough estimate. It's a good idea to start with a quick calculation and then back it up with more information.

To begin, if you've been in business for more than a year and have kept track of your marketing costs, you can easily calculate your "cost to acquire one customer" or "cost to sell one product" by dividing your annual sales and marketing costs by the number of units sold (or customers acquired).

The next step is to multiply your cost to sell one unit or acquire one customer by the number of units you want to sell or customers you want to acquire. This simple calculation will give you a rough estimate of how much money you'll need to meet your sales targets for the coming year.

Final Words

The One-Day Marketing Plan In Seven Steps is complete. It's really that simple. Of course, you'll need to learn more about your chosen marketing medium(s), their suitability for your message, and their associated costs. However, avoid making the creation of your plan a time-consuming and tedious process.

Remember the 80/20 rule: you'll get 80% of your results if you put in 20% of the effort. The final piece of advice is to devote uninterrupted time to developing your marketing strategy. It's possible that it'll be the most important document you and your team ever look at.

Keith Peterson | I'm an expert IT marketing professional with over 9 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Related

Top 10 B2B Marketing Companies in 2021

In essence, B2B marketing follows the same methods as those employed by marketers of B2C. However, the same benefits with B2B marketing are significantly harder to attain. The biggest difficulty for B2B marketers is to persuade policy-makers to choose their products or services for other companies.

Top 9 B2B Marketing Trends in 2021

It may not change your firm, but information can help you keep up with the competition as a consequence of the current and biggest B2B marketing trend. You will be able to make more smart choices if you can take a step back and examine your marketplace and the trends affecting it.

7 Tactics To Boost B2B Lead Generation With Instagram Stories

A number of strategies are being used to crowdsource marketing minds all across the internet realm. Every month, if not every week, a new platform, tool, or marketing approach develops that alters marketers' capacity to reach their target audience.

14 Ways to Energize Your B2b Content Marketing Strategy

Is your B2B content marketing plan working? Or do you ever feel that your plan may use a refresh? Content marketing leaders receive 7.8 times more site traffic than non-leaders, according to the Content Marketing Institute.

How To Leverage AI In PR?

The Artificial Intelligence tools that we use and encounter in our daily lives are only the tip of the iceberg. This technology is still primitive in comparison to what the future holds. Public Relations (PR) is about communication and brand strategy; hence, utilizing AI to deliver the relevant message to the audience provides chances for brand building.

5 Ways To Create A Killer LinkedIn Summary In Oct 2021

LinkedIn is much more than just a digital resume. It's a location where industry insiders and customers may connect. It's a site where you can find leads and business opportunities. Your LinkedIn profile's front entrance is your summary. It's the first thing people see when they land on your profile page, and it has the power to make or break your ability to connect with your target market.

18 Personal Branding Experts To Know In 2021

You're probably aware that three out of every four businesses fail. It is impossible for an entrepreneur to establish credibility if he or she lacks it. To distinguish yourself in any industry, you must position yourself in distinctive ways.

16 Tips On How To Boost Your Personal Brand On LinkedIn

The world may be a frightening place, especially when it comes to finding work after the age of 50. At times, it may even feel like you're swimming against the stream. However, utilizing LinkedIn for personal branding may be compared to using a speedboat to push through the river.

The Complete Guide To Digital Public Relations (PR) Oct 2021

The field of digital public relations is always developing, evolving, and adjusting to the demands of organizations. As new technologies arise, so do new opportunities for businesses to profit from their use.

B2B PR + Content Marketing = Powerful Results

I just came across an intriguing proverb: "When spider webs unite, they can tie up a lion." When it comes down to it, there's a lot to be said about the collaboration. But what about two teams that appear to be diametrically opposed, such as B2B PR and content marketing?

Top 14 Worst Mistakes in B2B Content Marketing 2021

Content marketing is a great marketing tool that has helped many businesses increase their revenue. You don't believe me, do you? DemandBase, a marketing technology company, created 1,700 new leads and nearly $1 million in additional income by using a variety of content (infographics, white papers, webinars, and so on).

© Copyright 2021 Marx Communications All Rights Reserved

Terms & Privacy | admin@marxcommunications.com