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20 Of Best Free And Paid SEO Tools That Experts Use

It doesn't matter if you want free SEO tools or an all-in-one package. Free and paid SEO tools are broken down into different groups below to help you do your research faster. From local SEO tools to the best keyword research tools and more, there's something for every marketer on the market today. If you want to know more about 20 of your favorite tools, read on.

Free SEO Tools

Google Analytics

Google Analytics is a popular free tool that gives you a lot of information about your site. Even if you use paid SEO tools, you still need to use Google Analytics to see how your site traffic has changed over time.

Useful information about who your audience is, like where they live, what kind of device they use and their age group can also be learned from this tool.

Google Search Console

It's also a must-have tool for any SEO to have Google's Search Console on hand. It lets you measure how many people search for your site, find out which keywords your site ranks for, and find technical problems.

GSC tells you about common mistakes, like Index Coverage, Core Web Vitals reports, and Mobile Usability.

Google Business Profile

Use Google Business Profile (formerly known as Google My Business) if you run a business that has a physical store. This will help you get your business on Google Maps, in the Knowledge Panel, and in the Local Pack.

Google Data Studio

It lets people combine data from different Google tools, like Google Analytics and Search Console, to make interactive reports that can be zoomed in and out of.

Google PageSpeed Insights

As a ranking factor and a concern for users, page speed is important. It's important to keep an eye on it.

You can use this tool to learn more about your PageSpeed score and how to improve it.

Google Mobile-Friendly Test

Google has been giving more weight to mobile-first indexing for a long time now, so it's important to keep your site mobile-friendly. Just paste a URL into the tool, and it will tell you what to do to make your site more mobile-friendly.

Google Keyword Planner

Google Keyword Planner is a tool that helps you find the right keywords for your ad campaign.

To use this tool, all you have to do is enter a seed keyword (or a specific URL), and you'll get a list of keyword ideas as well as information about how many people search for that word each month and how much competition there is.

Content planning can be hard to figure out. Google Trends is a good tool for finding out what people are looking for and where they come from.

Find a lot of different topics, compare two different things or look at what people are talking about now, to start.


You don't have to be a rocket scientist to use SEO A/B tests, which are simple to use. You'll be able to see which of the changes you made are having an effect. It can be hard to show your clients the value of SEO, which makes the data you get from SplitSignal a lot more important.

You can run these tests on any website platform, and you don't even have to write complicated code or ask for help from a developer.

Semrush Site Audit (Free Version)

It doesn't matter if you don't have a paid Semrush account. With a free account, you can check up to 100 pages a month.

In order to improve your search engine optimization, you should audit your website pages. This will help you figure out what areas you should work on.


Do you have a lot of data to deal with? A single tool called Semrush could be just what you need. Tracking keywords, organic traffic, and backlinks are some of the things that it can do.

If you want to find phrases you might not have thought you could even rank for, their Keyword Magic tool is a great place to look.


If you want an all-in-one SEO toolkit, Ahrefs is the way to go. For people who want to improve their site's SEO performance by adding backlinks, Ahrefs has a list of links and a web crawler that can process up to 8 billion pages a day. Ahrefs also has an SEO analyzer tool that can make sure your site is running well. The information they give you about your field is so in-depth that it's hard to believe.

Moz Pro

Moz Pro is an all-in-one tool that can help you with keywords, links, site audits, rank tracking, on-page optimization, and more. There's a tool on their site that can help you figure out what keywords and keyword combinations to use.

Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a web crawler that can quickly search for URLs. It can also check your site to see if there are any broken pages. Title tags, meta tags, and tags that are too long can all be checked. On each page, you can also see how many hyperlinks there are. You can see how many links there are in your content to see if you're giving enough links.


If you need a powerful tool for SEO keyword research, Spyfu might be right for you. You can search for any domain while you're using it, and you can see where the domain has shown up on Google, as well.


CognitiveSEO has everything you need to do research, plan, and carry out your SEO strategy.

You'll be able to research keywords, check your site for SEO mistakes, look at backlinks, and see how your site is ranked on mobile.

Advanced Web Ranking

Advanced Web Ranking is a great way to keep track of your position and rank. It gives you daily local tracking results. When you keep an eye on what's going on on your website, you can figure out what works and what doesn't.


It's great if you need a complete set of basic tools. Mangools is known for being easy to use and having a clean look. It also has a tool called KWFinder that can get very accurate keyword data.


Are you having trouble coming up with a content strategy? Some people say that Searchmetrics might be worth giving a try.

Searchmetrics is not only a great SEO tool but also a great strategic helper. It has a lot of ways to help you make a great content marketing strategy.


Last but not least, Ubersuggest does more than just find keywords. It also looks for search intent. Metrics shown by Ubersuggests include keyword volume and seasonal trends. Overall, this tool is great for improving organic SEO.


These SEO tools are gold. This saves time and effort. That said, you will need to work hard to achieve your goals. That means writing SEO-friendly content, rewriting product descriptions, and adjusting your SEO tools' findings. Use this SEO checklist to ensure you've covered all bases.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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