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Content Strategy - Optimize Your Posts For Search Engines


If you've been trying to get to the top of Google or at least the first page, here's a tip to help you: have a great content strategy.

Your content strategy should be based on making good content, getting your audience involved, and keeping track of what works and what doesn't. Don't just make content for the sake of making content.

In the inbound marketing framework, the Attract and Delight stages of the buyer's journey are built on a good content strategy. A content strategy can be used to help close sales and make customers happy, as well as to attract new customers to your brand.

What Is Content Strategy?

Four people in a meeting creating content strategy
Four people in a meeting creating content strategy

COPYRIGHT_MARX: Published on https://marxcommunications.com/content-strategy/ by Keith Peterson on 2022-10-22T07:43:10.167Z

Content strategy is the process of turning business goals and objectives into a plan that uses content as the main way to reach those goals.

Everything else in content strategy starts with this. You don't need to talk about a content audit, content governance, a content plan, content production, an editorial calendar, etc. until you know what business goals you can map content to.

Content strategy is not a separate thing. It's not as simple as making an editorial calendar, writing content, and putting it out there. Even if your blog is full of great stuff, it's not the same thing.

It's not just putting out a single piece of content here or there when the sales or product teams ask for it. Your content strategy is not a strategy if it doesn't start with a business goal. It's just content.

Why Is It Important To Have A Content Strategy?

The short answer to this question is that you won't know what to do without a content strategy. Execution leads to results, which you can then use to make changes to your strategy over time.

You can't begin this process until you know what you want to get out of it. As you move through the content lifecycle, you'll find out what kinds of content your audience likes best.

That's why content strategy is both hard and fun. You're always changing and coming up with new ways to get through this cycle a little smarter than you did before. Your content team should keep track of what it learns and write down a content strategy as it goes.

Building A Content Strategy

How to create a content strategy for ANY brand

Define Your Goal

Why do you want to make a plan for content marketing? Why do you want to make content and make a plan for how to market it? If you know your goals before you start to plan, it will be easier to figure out what will work best for your strategy.

Conduct Personal Research

To make a good plan, you need to know who your content is meant for. This is called your "buyer persona."

This is important for people just starting out or who are new to marketing. If you know who you're trying to reach, you can make more useful content that they'll want to read and act on.

If you've been marketing for a while, your goal may have changed. Do you want to reach a new group of people or grow the people you already reach? Do you still want to reach the same people? To grow your audience, you need to do market research every year and look at your audience parameters again.

Run A Content Audit

Most brands start out by writing blog posts. If you want to try out new formats, you can do a content audit to find out which of your pieces of content do the best and which do the worst. Then, use what you've learned to decide where to go next.

If you've been in business for a while, you should look back at the results of your content marketing efforts over the last year.

Figure out what you can do differently in the coming year and make new goals. Now is a great time to make sure that the goals of your team match those of the rest of your organization.

No matter where you are in the process, a content audit will help you figure out what your audience likes best, find gaps in your topic clusters, and come up with new content ideas.

Choose A Content Management System

Content creation, content publication, and content analytics are all very important parts of content management. You want to buy a CMS so that you can create, manage, and keep track of your content in a way that is easy and long-lasting.

WordPress is another popular CMS. The HubSpot WordPress plugin lets you add free web forms, live chat, CRM access, email marketing, and analytics to WordPress.

Determine Which Type Of Content You Want To Create

You can make a lot of different kinds of content, from written content like ebooks and blog posts to audio content like podcasts.

People Also Ask

What Do You Mean By Content Strategy?

Content strategy is all about how content is planned, made, delivered, and managed. Content isn't just the words on the page; it also includes the pictures and videos that are used.

What Is Good Content Strategy?

A good content strategy starts with a key performance indicator (KPI) and then works to reach it. It is a plan that shows the exact steps that need to be taken to reach that goal. But of course, sometimes content campaigns don't meet their KPIs, even when they are well planned and carried out.

What Are The 3 Components Of Content Strategy?

Industry experts will tell you that a successful content strategy needs three main parts: a focus on the brand, the user experience, and how the content is shared.


When you publish a blog post or video, that's not the end of your content strategy. Consider it. You've spent a lot of time and money making interesting content that you hope will bring you results. So, don't share it once and then move on to something else.

Content distribution is a great way to get more people to visit your website. If you know how to promote and share your content well, your marketing efforts will have a bigger impact.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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