• Business
  • SEO
  • Social Media
  • Branding
  • Ads
  • Others

How Content Marketing Works?

Content Marketing - This is a marketing approach that involves developing and sharing relevant articles, videos, podcasts, and other material in order to attract, engage, and keep an audience.

This strategy creates expertise, raises brand recognition, and keeps your company on people's minds when they need to buy what you sell.

Material marketing is the creation and dissemination of relevant, valuable content to existing and future consumers, such as blogs, newsletters, white papers, social media postings, emails, videos, and the like.

This material, when done correctly, displays knowledge and demonstrates that a firm appreciates the individuals to whom it sells.

Consistent usage of content marketing builds and maintains relationships with potential and current consumers.

When your audience sees your firm as a partner that cares about their success and a reliable source of counsel and direction, they're more inclined to buy from you.

In a nutshell, content marketing is the planning, creation, distribution, sharing, and publication of information through various channels such as social media, blogs, websites, podcasts, applications, press releases, and print publications.

The objective is to improve brand visibility, sales, engagement, and loyalty among your target demographic.

Content Marketing Examples

These businesses have conquered their respective sectors by delivering viral content experiences, even if your content marketing team isn't stuck in a rut.

Not only that, but by connecting their marketing with what customers desire, they boosted exposure and visibility. They also dominate the organic search environment since they generate material in direct accord with Google.

Let's look at some content marketing examples now that we know what it is and why it is so valuable to your organization.

  • Content marketing on social media
  • Marketing with original material
  • Marketing with interactive content
  • Marketing with video content
  • Content marketing for consumers
  • Content marketing via blogging
  • Content marketing for businesses
  • Content marketing for e-books


Buffer is one of our favorite content marketing examples due to its three-pronged content marketing strategy.

To drive its initial development, the firm leveraged guest blogging, writing a couple of times a day, and putting material on high-traffic sites.

Buffer was able to acquire its first 100,000 users because of its growth hacking method.


Hubspot is consistently at the top of the list when it comes to good content marketing examples.

  • Adding content improvements to their blog postings, such as ebooks
  • Writing in-depth blog posts about the issues their visitors care about
  • Hubspot has employed content marketing as a growth hacking technique in addition to delivering a free tool.

Man Talking in the Middle of Two Women Discussing Marketing
Man Talking in the Middle of Two Women Discussing Marketing

Types Of Content Marketing

It can be difficult to know which ones to use and which ones will make a statement when it comes to content marketing. Marketers have a variety of content marketing options to choose from.

Southwest Airlines, for example, loves to liven things up on Twitter by tweeting gifs, blog entries, ads, and retweets. Delta has been on a video and gif kick recently, uploading just advertisements, videos, and gifs about flying.

It all comes down to whatever sort of content marketing works best for your company. When you want to make a big splash with your campaigns, there are a few different content marketing types to choose from.

  • Ebooks
  • Slideshare presentations
  • Email
  • Webinars
  • Quizzes/tools
  • Checklists
  • Lead magnets
  • Social media posts
  • Infographics
  • Blogging
  • Podcasting
  • Visual content
  • Free apps
  • Courses
  • Whitepapers
  • Video
  • Slide decks

Content Marketing In Digital Marketing

The goal of content marketing is to increase brand awareness, improve search engine rankings, and generate audience interest by creating and distributing digital marketing collateral.

Businesses employ site analytics, keyword research, and focused strategy suggestions to nurture leads and facilitate sales through content marketing.

Digital marketing and content marketing, like bed and breakfast, they complement each other. Simply copy and paste. Pam and Jim. The ideal couple is unmistakably fantastic. Well, if we’re being honest, content marketing plays second fiddle to digital marketing. But there's a catch. Without content marketing, there would be no digital marketing. Or, at the very least, digital marketing would be less effective. Content marketing is well-versed in its field. It's just a supporting character who exists to make the main character appear nice.

Sure, digital marketing gets all the attention and glory, but it wouldn't be nearly as powerful without content marketing. Content marketing rescues the day time and time again, thanks to patience, latent badassery, and a set of unique abilities perfectly matched to the occasion.

Content marketing and digital marketing are technically separate entities. Though it may not appear so these days, given how strong the Internet has become, everything in business is swiftly going digital.

Here are some statistics on why content marketing is so vital in digital marketing. According to SEMrush's 2019 data, search traffic is the most common source of blog traffic across all industries.

Furthermore, 70% of marketers claim to be actively investing in content marketing—and it's no surprise that 40% of them consider it "extremely vital" to their total marketing.

Content Marketing Optimization

It's easy to become overwhelmed by content marketing, but it doesn't have to be. A manageable and long-term content marketing plan is essential. To begin, follow these steps:

Determine your target audience. To write content for a specific reader, you must first understand their goals, issues, and preferences.

If you have thorough details, choose one or two portions to write about. Otherwise, create audience and prospect profiles before getting started.

Choose the appropriate format. The correct format depends on where you are in the sales cycle when developing content.

Another issue is which formats will best assist you in demonstrating value. This will be a video for some and a checklist for others.

Choose a writer, an editor, and a proofreader for your text. Your content will be judged on its quality, as it should be. Determine the best internal or external resources for this project.

Hire a professional proofreader to check anything before it goes out the door, regardless of who created it. Determine your distribution strategy.

Will you publish information on your website, send it through email, or have it printed for an event? Begin by determining "where" you believe your audience will be, and then select forms that make sense.

An article, for example, maybe sent by email, a checklist or worksheet can be shared on social media, and a buyer's guide can be used as a follow-up to a pitch.

Make a schedule that will last. It's simple to create an excessively ambitious content marketing strategy. Develop a short-term (3-6 months) strategy for a realistic quantity of content items you can create, based on your budget and resources, after you know your target readers and formats.

Keep track of how long each piece of content takes you to create so you can factor it into your schedule.

Observe excellent practices. Compelling content is written and free of jargon that only you and your peers will understand. It should also offer instructions. The finest material is succinct, relevant, and actionable.

People Also Ask

What Is Content Marketing For Beginners?

According to the Content Marketing Institute, "a marketing approach of developing and delivering valuable, relevant, and consistent content to attract and acquire a clearly defined audience to drive lucrative consumer action," according to the Content Marketing Institute. In other words, it's about assisting clients who are making purchases.

What Is The Role Of Content Marketing?

Content marketing is a straightforward notion. It's developing and sharing useful, instructive, and highly relevant material with your target market regularly.

you gain trust and industry expertise by adding value to their lives through the information you provide to answer their concerns.


With all of the advantages of content marketing, it's clear why it's so crucial for organizations of all sizes.

Content marketing may help you not only increase exposure but also strengthen relationships with your leads and consumers.

It's time to get started if you truly want to witness the value of content marketing in action. Develop a content marketing plan that focuses on your target customers.

Then you can start developing useful content that will help you increase conversions and customer retention.

Learn how working with a content marketing firm like LYFE Marketing may help you increase traffic and conversions.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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