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Family Law Digital Marketing - Build Your Online Presence


Due to the value and reach of online channels, it's no secret that digital marketing has become an important part of any business's strategy.

People use search engines more than any other way to learn about almost anything, including how to find the best family law attorney to handle sensitive legal matters so it's time to pour your time into family law digital marketing.

In fact, Google is the source of almost 92% of all web traffic. If you don't have a digital marketing plan for family law, you could miss out on a lot of online traffic that could lead to more clients for your law firm.

How To Grow Your Family Law Firms Online Presence?

Social media for lawyers: A complete guide to building your online presence

COPYRIGHT_MARX: Published on https://marxcommunications.com/family-law-digital-marketing/ by Keith Peterson on 2022-10-07T05:13:41.381Z

Family law firms help their clients with a wide range of problems, such as:

  • Divorce
  • Child custody
  • Adoptions
  • Parental rights
  • Domestic violence

Families who have these problems depend on legal experts like you to help them understand complicated laws and legal processes. As a family lawyer, it's your job to make sure that your clients get good advice and help with a wide range of difficult problems.

So, it's not surprising that you don't have time to learn everything there is to know about digital marketing. But that doesn't mean you should forget about how important digital marketing services are.

If you don't make and improve a digital marketing plan that brings new clients to your law firm's website, your rankings will go down and you'll lose clients who might have used your services.

Even if you are a great divorce lawyer, having a bad online presence will hurt your business.

How To Improve Your Family Law Digital Marketing?

Strategies for Growing Your Law Firm Business Online

Create Valuable Content That Answers Questions

"Content is king" is a phrase used in digital marketing, and it couldn't be more true for law firms. High-quality content is the best way to reach your clients and bring more people to your site.

You need to be able to make and post fresh, useful information on your website that answers the questions your potential customers have. This means making content that will always be useful and helping people with things like divorce and child custody.

People in similar situations often look for information on the Internet, and content from an experienced family law attorney can be very helpful. This kind of content is great for practice area pages or blogs, and if it's optimized well, it can rank very well in Google searches.

Local Search Engine Optimization

Local search engine optimization is a type of SEO that focuses on making a website easier to find in local search results. Local SEO will help family law firms show up for searches like "divorce lawyer near me" or "child custody lawyer in [city]."

This means that local SEO is an online growth strategy that emphasizes the optimization efforts of local family law firms by focusing on the specific people and geographic areas that are important to your practice.

Over 50% of "near me" searches online lead to a real-world visit. You can improve your local SEO and take your digital marketing strategy for family law to the next level by making high-quality content, making on-page optimizations, and adding local citations.

Optimize Your Google Business Profile

First of all, if you haven't already done so, claim a Google Business Profile (GBP) for your family law firm right away. Google Business Profile is a free and easy-to-use tool that lets your law firm manage its online presence on Google, including in Google Search and Google Maps.

You can verify your business and change your information to help customers find you and tell them about your business. Your Google Business Page (GBP) not only tells people more about your law firm, but it also shares the reviews people have left about your legal services.

When Google's algorithm ranks local businesses in Maps, it pays a lot of attention to reviews, especially positive ones. In fact, the local 3-pack, which shows up for almost all non-brand searches like "divorce lawyer near me," is one of the best places to be in search engine results.

Leverage Paid Ads

The Secret to Making Paid Advertising Work

We've talked about a few different ways to get people to visit your website without paying for ads. These include having good content, optimizing it for search engines, and using your Google Business Profile. But paid ads are one of the best ways to show up on the first page of searches about family law. Paid ads are a great way to get more people to know about your business and get high-quality leads.

Family Law Website That Is Well-made And Easy To Use

The website of a business is one of its most important assets. Your law firm's website is often the first thing that people who want to hire you will see. You should take care of your website the same way you take care of your physical location.

There are many digital marketing strategies for family law that you can use to boost the credibility of your website. But good design and compatibility with all devices are two of the most important things you can do for your website.

Build A Strong And Active Following On Social Media

The importance of social media for lawyers is growing at a shocking rate and doesn't seem to be stopping any time soon. A 2019 study found that 77.5% of Gen Xers and 90.4% of millennials use social media.

Social media is all around us. Many people use social media every day to have fun, connect with others, shop, and read the news. It would be a huge mistake for your family law firm not to take advantage of social media platforms.

Social media gives business owners almost no other way to reach people and get to them. With social media posts for lawyers, you can start to improve your digital marketing strategy for family law.

People Also Ask

What Is Family Law SEO?

SEO will help people who are looking for family law services on Google find you. By using an SEO strategy, you can change how your business ranks in search results and how new clients find your family law attorney business.

How To Build Family Law Content Marketing Strategy?

Blogs are an important part of an SEO strategy because the content is king. Frequent, informative blog posts with SEO keywords will give you more chances to rank high for keywords and improve your search engine results for organic searches.

You can also add videos, infographics, downloadable guides, and other content to your blog posts to keep your readers interested.

Content that has more links tends to rank higher. Think of each link as a vote for how trustworthy your website is. A smart content marketing strategy will also link your blog to other ways to get leads, such as a newsletter and a social media campaign.


Family law is as different as families are, so your marketing campaigns should be too. Even though it might take some time and tweaking to find the right strategy, it's an investment that will pay off in the long run.

Whether you work on your marketing campaign by yourself or with a digital marketing agency, it will pay off in the long run to keep your goals and the needs of your clients in mind.

You'll find that you can help even more people in your area who are in need, even when they're going through some of life's hardest times.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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