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How To Be A Link Builder - Be The Exceptional Employee That Every Digital Market Needs


How To Be A Link Builder - Link building is both an art and a science in many aspects.

While it may appear simple and technical, recognizing and soliciting possible link building opportunities as part of an overall digital marketing plan requires a surprising degree of creative expertise.

Given these considerations, it is clear that not everyone working in the field of SEO today is suited to link building.

If you want to get recruited as a link builder or learn how to be a link builder, you need to match the following requirements, which we will go over later.

COPYRIGHT_MARX: Published on https://marxcommunications.com/how-to-be-a-link-builder/ by Keith Peterson on 2022-05-20T04:52:46.015Z

Link building is one of the areas of SEO optimization that is focused on the development of the website's link mass.

Linkbuilders, or professionals in developing a link profile and purchasing links, have grown in great demand as Internet marketing has evolved.

Let's take a closer look at what they do, their key tasks, and their talents.

External links are very significant in website ranking.

The connection from website A to website B is a suggestion prototype.

In search results, search engines want to present consumers the most popular and high-quality sites.

As a result, the presence of several external connections indicates that it is an authoritative website.

Link building is one aspect of SEO website marketing that entails external optimization.

Link building is centered on increasing the resource's link mass by looking for donor sites, inserting backlinks, and measuring their performance.

A man holding chains and a girl holding a piece of a chain
A man holding chains and a girl holding a piece of a chain

As the number of websites on the Internet grows, so does the demand for promotion services.

SEO services are typically used by online website owners who want to rank high in search results.

Previously, the tasks of an SEO professional comprised both internal and external optimization; however, not only has the number of online projects increased, but so has the amount of knowledge required in each of the areas of Internet marketing.

As a result, there was a demand for responsibility delegation.

A link builder is a highly skilled professional whose qualification is to create a website's link profile.

It is critical in the promotion process not only to obtain a big number of backlinks but also to impact their quality.

Backlinks from questionable or spammy websites might result in search engine penalties.

Link builders achieve this through a variety of methods, including email campaigns, contacting article directories, posting on forums, and contacting blogs.

Google and other search engines prioritize particular websites based on the number of high-quality sites that link to them, and link builders drive these efforts.

A link builder must persuade another firm that a website is worthy of connecting to.

They must have a great business sense, excellent communication skills, and maintain contact with multiple partners at once.

An arrow pointing to a chain or link and a webpage
An arrow pointing to a chain or link and a webpage

When done correctly, link building is beneficial. It not only creates links that lead to greater ranks in major search engines, but it also makes the internet more navigable.

However, as Google continues to evolve and improve, link building as an SEO technique is becoming more reliant on quality over quantity.

A link builder must be calculated as well as authentic.

Spray and pray approaches have given way to relevance-first strategies.

To obtain a connection that impresses Google's algorithms while also benefiting internet users, a link builder must possess and employ the following skills:

  • Skilled in HTML - Because links are simply pieces of code that connect two websites, link builders must have a solid grasp of HTML. Though the referring website will usually host the link, link builders may be asked to appraise the worth of previously placed links by identifying no-follow tags and other coded elements.
  • Curious – There are no "sure thing" SEO tactics that guarantee high search success. As a result, instead of accepting accepted best practices at face value, link builders must be interested enough to investigate what works (and what doesn't).
  • Organized – Due to the massive quantity of data involved in link building, link builders must be organized enough to keep track of things like links built, link requests, and any follow up that is required to get effective results.
  • Attentive to details - There are a lot of elements to examine when assessing whether or not a link prospect is a suitable fit for your company's marketing goals, ranging from the linking site's PageRank to its traffic to the amount of current links on the same page. As a result, inattentive link builders may waste time seeking links that a more comprehensive analysis of the data would have excluded.
  • Knowledgeable about SEO - Obviously, because link building is an SEO function, link builders must understand how their activity fits into a larger plan. For these technicians, ongoing SEO education is essential, since this expertise will enable them to become more active participants in tactical SEO planning.
A man holding a magnet attracting chains and links with webpage in front of him
A man holding a magnet attracting chains and links with webpage in front of him

To appreciate Google's goal for what constitutes a quality backlink, you must first comprehend the broader picture.

Backlinks play a crucial role in the global web's internal directory and navigation system.

To put it simply, each "link click" should direct the user to the most relevant website or resource.

As a result, useful links are prioritized above irrelevant connections.

As a result, as a link builder, you must ensure that you select relevant domains for yourself or your clients.

Brush Up On Your Outreaching Skills

Outreaching is a necessary ability for link building.

Even if you have some of the finest blog writers, you will not be able to secure those premium publication positions unless you have strong outreach skills.

Being an effective outreacher entails more than just sending nice emails.

You must cultivate relationships, manage your list of webmasters, and be a skilled negotiator.

Understand Different Market Verticals/Niches

If you're in the SEO and link building industry, you should be familiar with a variety of market verticals, or at the very least the market niches of your clients.

Various sectors have different approaches to link building.

What works in one market may not work in another.

People Also Ask

Although appropriate link building is not straightforward, there are numerous white hat SEO tactics you can start with today without a lot of effort or money.

  • Request backlinks
  • Create connections.
  • Provide a testimonial
  • Create a blog.
  • Include your website in reputable directories.
  • Create an excellent guest post

Link building may be tremendously entertaining at times and mind-numbingly boring at others.

You can't just sit around and wait for links to come to you.

You have to work hard, constantly brainstorming new ideas, study about industries and their niches, and keep coming up with fresh content ideas.

A link builder promotes their client's content and other pages to other related websites until they link back to you.

There are several ways to accomplish this, including blog outreach, forum participation, and social media involvement, to mention a few.


The foundation of digital marketing is link building.

A link builder is simply a marketer whose duty it is to obtain citations/links and increase the brand's internet exposure.

A link builder is a sought-after professional in the field of Internet advertising whose job it is to create a website's link profile.

The link builder's primary tasks include developing an external marketing plan, searching for donor sites, agreeing on placement terms, and checking work quality.

You now understand how to be an outstanding link builder.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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