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Owning Vs Renting? Which One Is Better For Your Online Presence?

Owning vs Renting online presence? It is important for your business to have a strong online community. As a rule of thumb, if you rent your online presence, you may be putting yourself at risk for things that aren't your fault.

Some businesses use third-party platforms like Facebook to connect with their customers. It's not like businesses don't already have a website, marketing and social media teams, a tech team, and a lot of people who know how to make things work.

Because building a long-term business on Facebook or Slack isn't going to work out for you, why did you change your mind when you were trying to build a group? A platform that lets you own your community is very important, because you can do what you want with it. It's yours, too. You become the leader and decide what is best for your community. It only shows you data from the last 120 days on Discord for non-Partner and non-Verified servers.

If you talk about politics or religion on social networks, you might hear a lot of noise. These conversations are often filled with hostility and aggression, which is not the way to have a good conversation. There are some places where people don't even see other people as people at all.

The GlobalWebIndex report says that people who use community sites prefer online communities to social media sites for the following:

  • Conversation that has value (36 percent higher)
  • Getting the respect of other people (28 percent higher)
  • Being able to feel your own self (24 percent higher)
  • Being praised is a good thing (21 percent higher)
  • Getting your point across (19 percent higher)
  • Having a sense of belonging (18 percent higher)

Now, when was the last time a social media site had any of the above? Finally, community builders run the "platform risk" if the platform they rent goes down in popularity or makes changes that don't work with their plans. It's like Facebook, which isn't alive any more. All of its users have moved. One of the apps Instagram used to use has switched to TikTok. Put all of your attention on a platform you don't own. You don't make the decisions. Someone else makes them, and you don't.

Facebook ads expert academy screenshot
Facebook ads expert academy screenshot

Sandcastles are a symbol of how quickly things change, and they will one day fall into the sea. People don't build sand castles, so don't do it.

Sandcastle
Sandcastle

Just Another Button

Discord servers screenshot
Discord servers screenshot

A lot of people won't join your community by themselves, just like no one clicks on every Twitter account they follow every month. Because Slack and Discord don't send content to a single feed like Instagram or Twitter, it's easy to join a community just because people are on the app.

Not at all.

Platform Agnostic

Because an agnostic group would not be tied to a single platform, it could be used on more than one platform. One way to do this is to post on a lot of different platforms or reuse content on a lot of different platforms.

In the past, it didn't matter how many platforms the brand was on. It's more about what is being done on which platform.

Impression By Association

Facebook is well-known for having privacy problems and for selling users' profiles to other companies. Discord has been thought of as a place for gamers and people who are younger than 20. Slack is known as a tool that can be used to communicate with people at work instead of email.

To build your online community on one of these platforms runs the risk that your online community will be linked to the brands of these platforms.

White-labeled online communities let the people who run them structure and organize different social elements the way they want. They also have powerful tools to keep the community safe.

If you want to start a group, you should choose white-labeled.

When a Telegram group and a Facebook group die, you know a thing or two about how to get them back up and running again.

Conclusion

To sum up, if you can afford the costs of owning or renting a home, the question of whether to buy or rent is almost a no-brainer. However, platforms like YouTube, Instagram, TikTok, and so on, still have advantages when it comes to getting people at the top of the funnel.

If you play your cards right, you can get a lot of traffic and new users from social networks. Use the rental platforms to get more people to come to the places you own. The best of both worlds is here.

For the love of God, don't build a community on a piece of land that you don't own. When you buy a white-label platform, you don't get the traffic of a social network, and you don't get to own the platform. You're in the middle of nowhere.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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