• Content
  • Business
  • Social Media
  • Branding
  • Ads
  • How To

How To Compose A Brilliant Webinar That Generates B2B Leads


How to compose a brilliant webinar that generates b2b leads?

Typically, education comes at a significant cost. Harvard's current annual tuition is more than $45,000. However, if you're like the majority of us, you're well aware that not everything of value comes at a price that makes your pocketbook scream.

You have various tools as a B2B owner or marketer at your disposal to provide a beneficial, educational experience for your customers and prospects. Let's take a look at one of these tools today: webinars.

For individuals who are a little further down the sales funnel than strangers, webinars are a terrific proposition. Because they demand the viewer to invest some time, it's doubtful that you'll receive many real leads from people who have never heard of your firm.

Instead, webinars are perfect for people who have downloaded some content, as well as existing clients who wish to benefit from the expertise and value you already supply.

COPYRIGHT_MARX: Published on https://marxcommunications.com/how-to-compose-a-brilliant-webinar-that-generates-b2b-leads/ by Keith Peterson on 2022-05-21T20:20:41.346Z

How To Use Webinars To Generate B2B Leads

How to compose a brilliant webinar that generates b2b leads startup
How to compose a brilliant webinar that generates b2b leads startup

Join Forces With An Affiliate

Two individuals are usually in charge of hosting a webinar. The second individual does not have to be a member of your organization. In some ways, it's preferable if they don't. Why am I stating this?

There are various benefits to collaborating with a co-host:

  • You don't have to shoulder all of the responsibilities on your own.
  • Combining contacts will provide you access to a larger pool of leads.
  • You'll be able to deal with a wider range of problems.

Give It Away For Free (Most Of The Time)

As previously said, obtaining a free education is difficult. As a result, when your audience sees a webinar topic that resonates with them and it's free, they're willing to share some information.

It's more like enrolling in a class than filling out a standard hostage exchange form in exchange for a white paper or eBook.

However, don't feel obligated to give up all of your assets during a webinar. Don't be scared to design and charge for an in-depth session if your topic warrants it.

Attendance Restrictions

A webinar invitation with only 30 virtual seats available is far more exclusive than an invitation with the words "I hope someone... anyone shows up for this thing."

On average, 28 people attend a webinar. Now, your mileage may vary, so experiment with the numbers. It's possible that you'll end up limiting it to just ten or even 100 spots. You can always extend other invitations to subsequent webinars on the same topic, so no one is left out. All you want to do is make your audience feel special.

Make It A Priority

Even if I receive an email inviting me to a webinar a month from now, I'm unlikely to go, even if the topic is one that I'm interested in.

I'm far more likely to attend a webinar if I receive an invitation at the end of the week and have to sign up right away. This is usual because most of us are preoccupied with our daily lives and these "extras" slip to the wayside.

Make your webinar urgent, and you'll see an increase in attendance (and leads).


Create a follow-up email with a link to the presentation once your webinar has been delivered. It will be beneficial not only to those who are able to attend, but also to those who are unable to do so. You don't want to lose them as leads, after all.

This is also the time at which you can provide additional resources, such as eBooks, white papers, or movies. It's all about lead nurturing here!

Make The Best Use Of Your Time

You may be based on the east coast, but keep in mind that your audience may come from all over the world. Of course, you won't be able to accommodate everyone's schedule, but you may try your hardest to accommodate the vast majority.

For those on the west coast, an early afternoon webinar will still work if you're in New York.

Generating leads entails being willing to assist consumers regardless of their location.

How To Create A Webinar

How to compose a brilliant webinar that generates b2b leads touch
How to compose a brilliant webinar that generates b2b leads touch

Let's speak about some of the more technical parts of webinar presentation now that you've established your lead-generation goals.

Make A Landing Page For Your Registration

You need to develop an engaging landing page now that you have your material, presenters, software, and planned time. This is where you'll keep track of your registrants' information. You can keep this form basic by asking for the registrant's name, email address, and possibly another question, such as the size of the registrant's firm or what future webinar subjects they are interested in.

Some webinar software automates registrant reminders and follow-ups. Even if yours doesn't, sending a reminder email the day before is usually a good idea.

Make A Presentation

You can use Haiku Deck or SlideShare to create engaging visuals for your webinar. Remember, you don't want a picture with your writing scribbled on it. It is likely that your audience will read it along with you.

Rather, you should incorporate eye-catching graphics that aid in telling the story you're trying to communicate. Rehearse, rehearse, rehearse, rehearse, rehearse, rehearse, rehearse, rehearse, rehearse,

Select A Webinar System

There are various fantastic webinar hosting solutions. Gotowebinar.com, join.me, and zoom.us are a few of my favorites.

You may even hold your first webinar for free with GoToWebinar's 30-day free trial!

Select A Presenter

If you feel comfortable presenting your topic, then go for it! However, if you don't feel comfortable with your voice, or if you panic under intense Q&A, why not let someone else on your team take a stab at it, with your playing a strong supporting role.

If you bring in an affiliate, make sure both of you are on the same page and work well off each other. If the relationship is forced, you're audience will be able to tell, and it will really spoil the mood.

Select A Subject

Choose a topic that you are entirely at ease discussing and that your audience will be interested in. It's not the one for you if you're still Googling your topic.

Obtain The Required Equipment

Nothing is more annoying than an hour of echoes and feedback, accompanied by background noises such as doors closing, papers shifting, or dogs barking.

As you prepare to host your webinar, make sure you have a peaceful space to work and that you have the necessary equipment, such as a good microphone that will isolate your voice and a stable internet connection.

Increase The Number Of B2B Leads You Generate

Webinars are just one part of our month-long B2B lead generating series. Really, no company can expect to flourish if their consumer base remains static. Rather, any B2B company's survival depends on its ability to constantly develop its fan base.

5 Tips for Hosting Your First Webinar

How Do You Generate Leads From A Webinar?

  • Determine who you want to reach out to
  • Make certain that your landing page stands out
  • To obtain traction, use your finest SEO talents
  • Make a clear value proposition to the customer
  • Make sure your webinar is available for on-demand viewing
  • Bring in more people to your webinar

How do I plan a B2B webinar?

  • Plan, plan, plan
  • Develop great content
  • Put effort into your slide deck
  • Use the right tools and equipment
  • Get the word out
  • Be prepared - for everything
  • Designate a producer/moderator
  • Create a webinar production checklist

What Is Your Approach For Generating B2B Leads?

B2B sales leads can be generated through advertising, cold outreach, and referrals. A B2B marketer's main responsibility is to produce leads for the sales team. Marketers who are less experienced may rely on simple tactics to generate volume rather than qualified sales leads.

Do Webinars Work For B2B?

In 2017, 66 percent of marketers cited webinars as one of the most effective B2B marketing strategies. They can be used for lead generation, sales, conversion, and even customer success in B2B marketing.

Why do Webinars use B2B?

Webinars are a great way for B2B marketers to get more leads. According to 76% of marketers, webinars help them increase lead generation and expand their brand's overall reach. This convenient digital platform offers the required leverage to reach a target audience that is even more diverse than at a conventional trade show.

How do you create a webinar strategy?

  • Be smart about your timeline
  • Identify a prospect list
  • Choose a relevant topic and knowledgeable speakers
  • Establish a content outline
  • Create a gated registration page with persuasive copy
  • Create promotional content with appropriate methods of measurement

Can webinar be a marketing strategy?

Webinars are a crucial component of your plan's marketing strategy. This can also be applied as a digital content marketing strategy. It encompasses content creation, digital marketing, and audience engagement. You may enhance your brand's reputation and nurture your current leads by using webinars.

Are Webinars still effective 2022?

Yes, webinars are effective in 2022. When it comes to the conversion rate for generating leads, 73% of B2B webinar attendees become qualified leads, while 20-40% of B2C attendees become leads.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Public Relations Crisis In PR - Tips On How To Manage This Crisis Efficiently


    Public Relations Crisis In PR - Tips On How To Manage This Crisis Efficiently

    A public relations crisis in PR, or any industry, can be a major challenge for organizations to navigate. It occurs when an organization faces negative publicity or public scrutiny that can significantly damage its reputation and, in turn, its bottom line. In the PR industry specifically, a public relations crisis can be particularly damaging as the organization is expected to have the expertise to manage and prevent such situations.

  • Successful Communications Strategy During COVID-19 - Never Miss Out


    Successful Communications Strategy During COVID-19 - Never Miss Out

    To guarantee a successful communications strategy during COVID-19 pandemic seems to be a daunting task. Nonetheless, it’s still achievable - if you know the right things to do. From being transparent to emphatic, know what it takes to make people listen.

  • What Is A Registered Copyright?


    What Is A Registered Copyright?

    What is a registered copyright? Registered copyright provides the copyright owner with exclusive rights to reproduce, distribute, and display their work and is an important tool for protecting intellectual property.

  • Backlink In Digital Marketing - Boosting Your Website's Visibility


    Backlink In Digital Marketing - Boosting Your Website's Visibility

    In the digital world, every business needs a strong online presence to succeed. But with millions of websites competing for attention, how can you ensure your site stands out? The answer lies in backlinks, a powerful tool for boosting your website's visibility and attracting more traffic. In this guide, we'll explore the importance of backlink in digital marketing.

  • How To Build Backlinks For SEO The Right Way And Improve Your Rankings


    How To Build Backlinks For SEO The Right Way And Improve Your Rankings

    If you're looking to improve your website's search engine ranking and drive more organic traffic to your site, building backlinks is an essential part of any successful SEO strategy. However, it's important to approach link building in the right way to avoid penalties and maximize your results. Know how to build backlinks for SEO the right way and improve your website ranking!

  • Effective B2B Influencer Marketing - Connecting With The Right Influencers


    Effective B2B Influencer Marketing - Connecting With The Right Influencers

    Influencer marketing has been a popular tactic for B2C brands, but it's also gaining momentum in the B2B space. In this article, we'll explore some tips and strategies for effective B2B influencer marketing.

  • Instagram Marketing Strategy Tips - Maximizing Instagram For Marketing

    Social Media

    Instagram Marketing Strategy Tips - Maximizing Instagram For Marketing

    Instagram has become one of the most popular social media platforms for businesses to promote their products and services. In this article, we'll be sharing some Instagram marketing strategy tips to help you create an effective marketing plan for your business.

  • Google Keyword Planner - How To Use The Free Tool For SEO


    Google Keyword Planner - How To Use The Free Tool For SEO

    Google Keyword Planner is a powerful tool that helps businesses and marketers identify the most relevant keywords for their online advertising campaigns. This tool allows users to research and analyze search terms to determine their potential performance in terms of search volume, competition, and cost-per-click. If you're looking to boost your website's visibility on search engines, learning how to use Google Keyword Planner can be a game-changer.

  • Do You Still Need Directory Submissions For Local SEO?


    Do You Still Need Directory Submissions For Local SEO?

    In the world of Local SEO, one of the most important tactics is directory submissions. Directory submissions for local SEO involve submitting your business information to online directories and listing sites to improve your visibility and local search rankings. By including accurate and up-to-date information about your business in these directories, you can make it easier for potential customers to find you online and ultimately drive more traffic to your website or storefront.

  • How To Improve SEO - Strategies To Try First

  • 10 Types Of Backlinks That Boost Your Website SEO

  • Types Of Backlinks For SEO - A Comprehensive Look

  • Conversational Writing Tips - Mastering The Art Of Conversational Writing

  • Advanced Chatgpt Prompt Engineering - Maximizing Efficiency And Personalization