How To Compose A Brilliant Webinar That Generates B2B Leads
Typically, education comes at a significant cost. Harvard's current annual tuition is more than $45,000. However, if you're like the majority of us, you're well aware that not everything of value comes at a price that makes your pocketbook scream.
You have various tools as a B2B owner or marketer at your disposal to provide a beneficial, educational experience for your customers and prospects. Let's take a look at one of these tools today: webinars.
For individuals who are a little further down the sales funnel than strangers, webinars are a terrific proposition. Because they demand the viewer to invest some time, it's doubtful that you'll receive many real leads from people who have never heard of your firm.
Instead, webinars are perfect for people who have downloaded some content, as well as existing clients who wish to benefit from the expertise and value you already supply.
Two individuals are usually in charge of hosting a webinar. The second individual does not have to be a member of your organization. In some ways, it's preferable if they don't. Why am I stating this?
There are various benefits to collaborating with a co-host:
- You don't have to shoulder all of the responsibilities on your own.
- Combining contacts will provide you access to a larger pool of leads.
- You'll be able to deal with a wider range of problems.
As previously said, obtaining a free education is difficult. As a result, when your audience sees a webinar topic that resonates with them and it's free, they're willing to share some information.
It's more like enrolling in a class than filling out a standard hostage exchange form in exchange for a white paper or eBook.
However, don't feel obligated to give up all of your assets during a webinar. Don't be scared to design and charge for an in-depth session if your topic warrants it.
A webinar invitation with only 30 virtual seats available is far more exclusive than an invitation with the words "I hope someone... anyone shows up for this thing."
On average, 28 people attend a webinar. Now, your mileage may vary, so experiment with the numbers. It's possible that you'll end up limiting it to just ten or even 100 spots. You can always extend other invitations to subsequent webinars on the same topic, so no one is left out. All you want to do is make your audience feel special.
Even if I receive an email inviting me to a webinar a month from now, I'm unlikely to go, even if the topic is one that I'm interested in.
I'm far more likely to attend a webinar if I receive an invitation at the end of the week and have to sign up right away. This is usual because most of us are preoccupied with our daily lives and these "extras" slip to the wayside.
Make your webinar urgent, and you'll see an increase in attendance (and leads).
Create a follow-up email with a link to the presentation once your webinar has been delivered. It will be beneficial not only to those who are able to attend, but also to those who are unable to do so. You don't want to lose them as leads, after all.
This is also the time at which you can provide additional resources, such as eBooks, white papers, or movies. It's all about lead nurturing here!
You may be based on the east coast, but keep in mind that your audience may come from all over the world. Of course, you won't be able to accommodate everyone's schedule, but you may try your hardest to accommodate the vast majority.
For those on the west coast, an early afternoon webinar will still work if you're in New York.
Generating leads entails being willing to assist consumers regardless of their location.
Let's speak about some of the more technical parts of webinar presentation now that you've established your lead-generation goals.
You need to develop an engaging landing page now that you have your material, presenters, software, and planned time. This is where you'll keep track of your registrants' information. You can keep this form basic by asking for the registrant's name, email address, and possibly another question, such as the size of the registrant's firm or what future webinar subjects they are interested in.
Some webinar software automates registrant reminders and follow-ups. Even if yours doesn't, sending a reminder email the day before is usually a good idea.
You can use Haiku Deck or SlideShare to create engaging visuals for your webinar. Remember, you don't want a picture with your writing scribbled on it. It is likely that your audience will read it along with you.
Rather, you should incorporate eye-catching graphics that aid in telling the story you're trying to communicate. Rehearse, rehearse, rehearse, rehearse, rehearse, rehearse, rehearse, rehearse, rehearse,
There are various fantastic webinar hosting solutions. Gotowebinar.com, join.me, and zoom.us are a few of my favorites.
You may even hold your first webinar for free with GoToWebinar's 30-day free trial!
If you feel comfortable presenting your topic, then go for it! However, if you don't feel comfortable with your voice, or if you panic under intense Q&A, why not let someone else on your team take a stab at it, with your playing a strong supporting role.
If you bring in an affiliate, make sure both of you are on the same page and work well off each other. If the relationship is forced, you're audience will be able to tell, and it will really spoil the mood.
Choose a topic that you are entirely at ease discussing and that your audience will be interested in. It's not the one for you if you're still Googling your topic.
Nothing is more annoying than an hour of echoes and feedback, accompanied by background noises such as doors closing, papers shifting, or dogs barking.
As you prepare to host your webinar, make sure you have a peaceful space to work and that you have the necessary equipment, such as a good microphone that will isolate your voice and a stable internet connection.
Webinars are just one part of our month-long B2B lead generating series. Really, no company can expect to flourish if their consumer base remains static. Rather, any B2B company's survival depends on its ability to constantly develop its fan base.
5 Tips for Hosting Your First Webinar
- Determine who you want to reach out to
- Make certain that your landing page stands out
- To obtain traction, use your finest SEO talents
- Make a clear value proposition to the customer
- Make sure your webinar is available for on-demand viewing
- Bring in more people to your webinar
- Plan, plan, plan
- Develop great content
- Put effort into your slide deck
- Use the right tools and equipment
- Get the word out
- Be prepared - for everything
- Designate a producer/moderator
- Create a webinar production checklist
B2B sales leads can be generated through advertising, cold outreach, and referrals. A B2B marketer's main responsibility is to produce leads for the sales team. Marketers who are less experienced may rely on simple tactics to generate volume rather than qualified sales leads.
In 2017, 66 percent of marketers cited webinars as one of the most effective B2B marketing strategies. They can be used for lead generation, sales, conversion, and even customer success in B2B marketing.
Webinars are a great way for B2B marketers to get more leads. According to 76% of marketers, webinars help them increase lead generation and expand their brand's overall reach. This convenient digital platform offers the required leverage to reach a target audience that is even more diverse than at a conventional trade show.
- Be smart about your timeline
- Identify a prospect list
- Choose a relevant topic and knowledgeable speakers
- Establish a content outline
- Create a gated registration page with persuasive copy
- Create promotional content with appropriate methods of measurement
Webinars are a crucial component of your plan's marketing strategy. This can also be applied as a digital content marketing strategy. It encompasses content creation, digital marketing, and audience engagement. You may enhance your brand's reputation and nurture your current leads by using webinars.
Yes, webinars are effective in 2022. When it comes to the conversion rate for generating leads, 73% of B2B webinar attendees become qualified leads, while 20-40% of B2C attendees become leads.