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eReleases Review

eReleases Review

eReleases distributes press releases to journalists, news sites, websites, blogs, social networks, media influencers, and wire services. eReleases is a typical news release distribution firm that sends press releases primarily to journalists.

Keith Peterson
Last updated: Nov 28, 2021 | Nov 05, 2021

Table of Contents

eReleases distributes press releases to journalists, news sites, websites, blogs, social networks, media influencers, and wire services. eReleases is a typical news release distribution firm that sends press releases primarily to journalists.

eReleases is a news release delivery service that was started over twenty years ago exclusively for small enterprises. eReleases provides low-cost access to a wide distribution list that includes well-known names such as the Associated Press. 

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eReleases Is Best For?

eReleases is most suitable for small enterprises that:

  • Are unfamiliar with the process of writing press releases
  • Have a small-to-medium-sized budget
  • Do you want widespread exposure?
  • Want to get featured in big publications

Features Of eReleases

Reporting tools

WireWatch is a report that users receive within hours of sending their release. It includes:

  • 50+ links pointing to the release on "a variety of websites"
  • Total collection (placement of the release by websites or tweets about it)
  • Total potential audience
  • Interactions in online engagement
  • Other statistics, such as industry or device type breakdowns, are available.

WireWatch reports from genuine press releases are provided as examples by eReleases. This allows prospective clients to see what information they will receive with their reports.

WireWatch, according to eReleases, is unique, and that they are the only PR distribution firm that offers it. That is technically correct.

However, the manner in which this claim is presented may give prospective clients the idea that eReleases is the only organization that provides performance reports.

That is not the case, as 'WireWatch' is simply a brand name for a PDF containing links to data given by third-party partners such as PR Newswire.

Pros And Cons eReleases

Pros

  • A large distribution (4,200 outlets and over 100,000 journalists)
  • The New York Times is among the publications getting releases
  • Reasonable cost-effectiveness
  • With their WireWatch tool, results are made fairly quantifiable
  • Customer service that is capable

Cons

  • Offerings that are perplexing and ambiguous in their wording
  • The WireWatch report has minimal utility
  • A negative internet user experience

Pricing Of eReleases

  • Buzz Builder ($299) — Distribution to a large number of media outlets and 100,000+ journalists, proof of distribution, a 400-word press release, and one industry-specific list.
  • Newsmaker ($399) — Distribution to a large number of media outlets and 100,000+ journalists, proof of distribution, a 500-word press release, and two industry-specific lists.
  • PR Pro ($599) — Distribution to a large number of media outlets and 100,000+ journalists, proof of distribution, a 600-word press release, three industry-specific lists, and PR True PitchTM tailored distribution services.

How Beneficial Are The Performance Reports From eReleases?

The enormous numbers and charts appear impressive, but they're frequently exaggerated.

The amount for the 'possible target audience' may be in the millions, but it is derived by aggregating the total readership for each source where the press release has appeared.

To achieve that amount, everyone who visited the possibly dozens of websites where the announcement appeared, such as Yahoo Finance, would have to read it.

That's not a realistic scenario. Offering this data as part of a reporting tool to provide users with an indication of campaign performance without explaining how to interpret it is not useful and may be misleading.

Final Thoughts

eReleases provides a lot of low-cost value to small businesses, has one of the finest press release networks for its press release distribution services, and has a good overall reputation among press release distribution providers.

eReleases comes towards the top of our list of the best press release distribution service 2021 after thoroughly studying and assessing various press release distribution service providers.

What Is A Press Release?

A press release, also known as a news release, is a formal statement released to the media.

The greatest strategy to get your marketing message in front of the public is to submit a press release. This is due to the fact that the internet has a tremendous amount of information that is continually updated. A press release may be readily amplified and distributed. Because the internet is huge, ensure that the content of your press release is properly researched and relevant.

How Do I Send A Press Release?

If you're just getting started with your new web marketing strategy, you'll undoubtedly have a lot to learn about sending a press release. This effective marketing tactic allows you to provide additional information about your product or service in an instructive manner, typically in the form of a news piece rather than a sales pitch.

As a consequence, learning how to send a press release can be time-consuming, but if you follow these basic tactics, you'll be well on your way to learning how to create a fantastic press release. You'll also discover why it's critical to send out original press releases - sending out dull templated content to conventional media sites might be a massive mistake. Finally, you'll discover the particular rules that distinguish effective press releases from others.

To send a press release, follow these steps:

  • Collaborate with a reputable and dependable press release distribution service company (preferably one that offers press release writing services).
  • Before signing off on the press release, double-check it.
  • Allow the press release distribution provider to distribute your press release to certain media and news outlets.

Make sure to submit unique press releases that are company-specific in order to complement your brand and overall marketing plan. Copying other people's press releases can harm your brand's reputation, and you risk losing your brand's credibility.

Consider drafting a striking news release title that immediately gets the attention of readers to stand out from the pack. If readers aren't engaged in the headline, they won't read the body of the story.

Keith Peterson | I'm an expert IT marketing professional with over 9 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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