7 Ways Well-Chosen WordPress Theme Will Help Your Website

These days, starting a personal website is so easy that even a student with no experience can do it. Young people can build their own websites in literally several clicks and use them for creating their portfolios, blogging, or even supporting their startups. And WordPress is, without a doubt, the best platform to do this.

With the help of WordPress, creating a site from scratch is easy as ABC. But keeping in mind the simplicity of the process, many beginners pay too little attention to the choice of the WP theme in particular. Beginners often stick with the first good-looking option that comes along their way. But they don’t fully realize the huge effect this choice will have on their sites.

According to specialists, it’s crucial to set up a well-chosen theme, even if it takes extra time to choose one. Of course, if you are a student, you might find it hard to carve out enough time for researching and comparing options. But you can always turn to WritePaper for prompt assistance with your studies and use saved time for things that matter. And below are a few reasons why making a wise choice of a WordPress theme should be your top priority.

Neat Design

The first thing every visitor notices on a new website is the design. In many cases, the design is what makes an instant impression on a user and helps them decide whether they want to stay or browse further.

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Needless to say, crafting a well-designed platform is lots of work. As a student, you might not have enough knowledge and experience yet to do this on your own. And you might not have enough money to invest in professional services as well. So, the first way a well-chosen WP theme will affect your website is that it can give it a neat look without unnecessary time or money investment from you.

Customizability

One of the biggest fears about using pre-built layouts is that it will make your blog look exactly like thousands of others. Indeed, this drawback can become real if you pick a theme thoughtlessly. However, a well-selected option can change this.

There are dozens of great layouts that come with advanced opportunities for customizing your resource. These features will let you change pretty much anything in the looks and feel of your platform and help you make it unique.

More Features

If you want to build a blog, you will likely want your readers to have the opportunity to subscribe, comment, share your posts, or do other activities on your site. If you want to create an online store, some of the key features you will need will likely include a shopping cart, secure checkout, etc. Equipping your platform with handy features is a great way to deliver excellent user experiences. But doing so without coding skills is nearly impossible.

This brings us to another way a well-chosen WordPress theme can help you - it can give you access to a wide range of great features that can be seamlessly integrated into your system in just a few clicks. The best layouts are highly compatible with different WP plugins that will let you create a functional website for any purpose. So, this is one more reason to choose wisely.

SEO Optimization

SEO is crucial for every website. Whether it is an online store, a blog, or a personal portfolio, there is no better way to make your site visible to your target audience than optimizing it for search engines. Of course, there are things that you can do on your own in terms of SEO. These include keyword and readability optimization of your content. However, there is also the technical side of SEO that can’t be handled without relevant knowledge and skills.

The technical aspects that affect your rankings in search results include loading speed, security, metadata, etc. Optimizing all these elements of your resource can be incredibly hard if you have no technical background. However, a well-selected theme that is already optimized for SEO will help you ensure excellent technical performance without additional effort on your side.

Mobile Responsiveness

This point could go together with the previous one. But it deserves a separate mention. There is no secret that modern Internet users are highly reliant on mobile devices. According to studies, nearly 59% of all global web traffic comes from mobile devices. This indicates the high need for mobile-friendly online resources. Simply put, if you start building your own site without taking this into account, not only will it rank lower on Google, but you will also fail to reach and engage that 59% of mobile users.

At this point, a widely-selected theme can also help. Just like there are many SEO-optimized options, there are also many options that have built-in mobile responsiveness features. If you select a theme like this, you can rest assured that your site will work equally well regardless of the user’s screen size. As a result, you will be able to attract and keep more visitors. And you will boost user experience too!

Security

Regardless of the purpose of your future website, you surely want to know it’s safe. There is no secret that there are tons of digital hazards out there. Also, there is no secret that modern users are now more concerned about their online security than ever before. With that being said, we can conclude that the security of a store, a blog, or another type of platform you are building is one of the keys to success.

But how can you ensure a high level of security using a pre-built layout? The good news is that a well-chosen theme is always a secure one. If you carefully research different options and pick the best one, you should be able to avoid a wide range of bugs, compatibility, and hacker issues. Simply put, if you choose wisely, you can ensure safe experiences for your users. And, as a result, you will gain more trust from them.

Regular Updates

Finally, one more way a well-chosen theme improves your website is by providing you with regular updates. Just like mobile apps or operating systems, sites require periodic updates to maintain stable performance and deliver more and better features to users. Also, such updates ensure that your themes remain compatible with the latest versions of WordPress and, thus, keep your sites up to date.

On the contrary, if you don’t select your theme wisely and it lacks regular updates, you risk harming the security, performance, and functionality. As a result, it can turn into an additional problem that you’ll have to deal with on your own. Needless to say, it can be very time, energy, and money-consuming, especially without special coding skills.

The Bottom Line

When it comes to choosing a suitable WP theme, many beginners make the decision too hastily. They don’t research or compare options well. And most often, this is just because they don’t see how this choice will affect their websites in the future (apart from the look, of course).

Hopefully, after reading this article, you have a better idea of the huge role the chosen theme plays on your site. So, choose wisely!

About The Authors

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.