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Business - Build, Expand & Manage Your Company - Page 15

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • Everything You Must Know About Business-To-Consumer (B2C)

    Everything You Must Know About Business-To-Consumer (B2C)

    Business-to-consumer marketing, or B2C marketing, refers to the techniques and strategies used by a corporation to promote its products and services to individual individuals, including the creation, advertising, and sale of items for customers to use in their daily life.

  • 5 Differences Between B2B And B2C

    5 Differences Between B2B And B2C

    A B2B company provides services or goods for other companies or for "Business-to-Business" companies. The company sells directly to individual consumers a B2C ("business-to-consumer"). They are two different business models, one being companies and the other being direct to consumers. They serve various types of clients.

  • Everything You Need To Know About Digital Marketing Funnel

    Everything You Need To Know About Digital Marketing Funnel

    As much as Digital Marketing provides several benefits to businesses in terms of influencing consumers, it is essential to keep educated about the key ideas and tactics that are part of these communication activities in the online media.

  • 9 Key Resources For B2B Business In The Marketing Industry

    9 Key Resources For B2B Business In The Marketing Industry

    For the B2B industry, content marketing is especially important. It not only makes a website more accessible and searchable for useful and personalized contents, it also establishes brand credibility and leads customers in a marketing funnel. With 89 percent of B2B organizations in North America initiating or maintaining their Content Marketing strategy this year, B2B Marketers and lead B2B enterprises recognize how critical content is for their business objectives. But these B2B marketers' maturity levels vary.

  • 11 Steps To Becoming An Exceptional B2B Thought Leader

    11 Steps To Becoming An Exceptional B2B Thought Leader

    There is a major distinction between consumer marketing (the things Coke, Disney, Ford and other great brands see every day) and commercial marketing (B2B or business to business). Leadership is the main aspect of this distinction. Pension management is the aim to obtain positions in B2B as thought leaders by the most effective companies.

  • Are Your B2B PR Results Measurable?

    Are Your B2B PR Results Measurable?

    It's been a fantastic year for you. Congratulations! Do you know how you got to where you are now? Are there any specific aspects of your B2B PR strategy that helped you stand out from the crowd? What's the significance of this?

  • 14 Tips To More Friendly in Small Business PR Get Press

    14 Tips To More Friendly in Small Business PR Get Press

    Being featured in newspapers, magazines, and on radio and television can help you increase your brand's influence, authority, and awareness. Many small firms, on the other hand, do not have the financial resources to seek outside aid with their media relations.

  • How To Promote A B2B Event - 10 Surefire Ways

    How To Promote A B2B Event - 10 Surefire Ways

    Are you ready to learn a dirty little secret about marketing a business-to-business event? You must market it aggressively, or generate a "crescendo of cred" by reaching out and touching people in a variety of ways.

  • How To Use Quality Surveys To Boost Your B2B Thought Leadership

    How To Use Quality Surveys To Boost Your B2B Thought Leadership

    Surveys are becoming a more valuable and persuasive resource as B2B marketing methods improve. B2B thought leadership can be achieved by combining insightful research with astute marketing methods. Let's have a look at how this is accomplished.

  • The Top 25 B2B Marketing Experts You Need to Follow Here July 2021

    The Top 25 B2B Marketing Experts You Need to Follow Here July 2021

    B2B marketing is developing continuously, with new ideas and successful methods. But how can you stay at the forefront of these developments and make your business flourish?

  • Thought Leadership Strategy: How to Craft a Powerful Bio July 2021

    Thought Leadership Strategy: How to Craft a Powerful Bio July 2021

    How does your professional biotechnology complement your method of thinking? Is it like a quiet wingman who lets you hang? Or is it rather a trustworthy buddy who loudly shouts your thanks to others? When done correctly, an organic substance undergrounds your company objectives and drives people to reach you.

  • Top 5 Press Release Components That Will Boost Your B2B Marketing

    Top 5 Press Release Components That Will Boost Your B2B Marketing

    It's far easy, to dismiss this relic because the press release is nearly as old as Methusalah.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.