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Business - Build, Expand & Manage Your Company - Page 14

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • 12 Most Effective And Amazing B2B Marketing Strategies For 2021

    12 Most Effective And Amazing B2B Marketing Strategies For 2021

    Looking for the most effective growth marketing techniques for generating leads and increasing business? Click or scroll to read about the appropriate tactics for your business scenario and investigate the finest ways to implement your company's marketing strategy.

  • Build A Successful B2B PR Strategy In October 2021 With B2B PR Agencies

    Build A Successful B2B PR Strategy In October 2021 With B2B PR Agencies

    The proactive management of your reputation is known as public relations (PR). It's the administration of your communication process, with the goal of instilling positive attitudes in your target audience and customers.

  • What is B2B Lead Generation?

    What is B2B Lead Generation?

    Any serious technology leader in business to business (B2B) sales in early 2020 spent more than 80% of its time on the road and with customers was the norm. They look for further prospects and qualified leads, take possible clients to athletic events and converse with them at annual conferences through face-to-face encounters.

  • Your One-Day Marketing Plan In Seven Steps For October 2021

    Your One-Day Marketing Plan In Seven Steps For October 2021

    In my small business consulting experience, I've noticed that most entrepreneurs and business owners share a similar trait. The majority of people are “doers,” not “planners.”

  • How To Leverage AI In PR?

    How To Leverage AI In PR?

    The Artificial Intelligence tools that we use and encounter in our daily lives are only the tip of the iceberg. This technology is still primitive in comparison to what the future holds. Public Relations (PR) is about communication and brand strategy; hence, utilizing AI to deliver the relevant message to the audience provides chances for brand building.

  • What is B2B Marketing SAAS?

    What is B2B Marketing SAAS?

    B2B SaaS represents software as-a-service business-to-business. It includes cloud-based software used by firms for different functions such as accountancy, office productivity, customer relationship management (CRM) etc. Companies commonly subscribe and pay for B2B SaaS solutions, usually on a monthly or annual basis.

  • How To Accelerate Your Thought Leadership Strategy With Facebook Live?

    How To Accelerate Your Thought Leadership Strategy With Facebook Live?

    Streaming Facebook Live content has skyrocketed in popularity, owing to social platforms' increased support for live streaming capabilities and rising audience interest in video events that are more interactive and less censored than normal pre-produced material.

  • How To Earned Media And Get Attention?

    How To Earned Media And Get Attention?

    The competition for earned media attention is strong. Your small business fights for customers' attention with Fortune 500 corporations, direct rivals, and even mom and pop shops. When the various alternatives for your broken attention, such as social media, email, text message, and blogs, fail you, you may ask what else is available.

  • What Is Personal Branding And How To Use It For Business?

    What Is Personal Branding And How To Use It For Business?

    If you believe that personal branding just helps you, you are incorrect. It's a plan with far-reaching implications. To understand why to let us first define personal branding and then look at how a personal brand may help our business.

  • How to Maximize Your Public Relations Strategy For Massive Growth

    How to Maximize Your Public Relations Strategy For Massive Growth

    In the age of digital marketing and growth hacking, it seems weird to discuss something as old-fashioned as a public relations strategy. After all, wasn't the whole goal of this "new media" thing to get rid of the old gatekeepers and allow businesses to communicate directly with their customers?

  • 5 Benefits Of Working With B2B PR Agency For Your Business 2021

    5 Benefits Of Working With B2B PR Agency For Your Business 2021

    Business-to-business (B2B) firms — those that sell to other businesses rather than consumers – account for a sizable portion of our country's economic activity.

  • How Small Business Can Develop A Thought Leadership In PR?

    How Small Business Can Develop A Thought Leadership In PR?

    Thought leaders are well-informed experts in their professions. Becoming a thought leader in one's field may open the door to various chances for company growth for small business owners.

  • 9 Effective Ways To Think Big In Your B2B PR Business

    9 Effective Ways To Think Big In Your B2B PR Business

    It is not simple to realize the huge concept. Time, discipline, money, and a long-term commitment are all required.

  • Overcoming The 5 Barriers To Value-Based Pricing In B2B Business

    Overcoming The 5 Barriers To Value-Based Pricing In B2B Business

    One of the most essential issues in every B2B firm is, "How will I price my product or service?" While this may appear to be a straightforward question on the surface, it offers up several price options. Today, we'll concentrate on one specific method: value-based pricing.

  • 15 Small Business PR Strategies To Save Money

    15 Small Business PR Strategies To Save Money

    Small business owners confront a variety of distinct challenges that entrepreneurs of larger, more established companies do not. The most serious concern? Budgeting.

  • Want The Best And Effective PR? You Must Avoid These 10 Biggest PR Mistakes

    Want The Best And Effective PR? You Must Avoid These 10 Biggest PR Mistakes

    In any business, public relation is an important topic. You will not be able to achieve your business objectives unless you implement an effective public relations strategy.

  • 10 Tips For Effective B2B Small Business Marketing In Social Media

    10 Tips For Effective B2B Small Business Marketing In Social Media

    If you work on a small marketing team, are the single marketing person at your firm, or manage all aspects of your organization, you understand what it's like to wear several hats.

  • PR And Marketing: Steps On How To Write And How To Achieve Success In Communication Strategy

    PR And Marketing: Steps On How To Write And How To Achieve Success In Communication Strategy

    A communications plan is intended to assist you and your organization in effectively communicating and meeting fundamental organizational objectives.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.