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Business - Build, Expand & Manage Your Company - Page 2

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

COPYRIGHT_MARX: Published on https://marxcommunications.com/business/page-2/ by Keith Peterson on 2022-05-02T12:00:54.084Z

  • 13 Steps In Creating Your Thought Leadership Strategy

    13 Steps In Creating Your Thought Leadership Strategy

    What is thought leadership strategy? In recent years thought leadership has evolved from a fashionable term to a serious strategy for building a business and personal brand. Thought leaders' views are trusted and useful to others, and they enable them to position themselves as the go-to individuals in their respective sectors.

  • Advantages In Marketing - The 5 Major Keys

    Advantages In Marketing - The 5 Major Keys

    Marketing is the process of attracting customers to your company's product or service. There are so many advantages in marketing, and these are accomplished through market research, analysis, and comprehension of your potential customer's interests.

  • Marketing Words - 100 Powerful Marketing Ideas To Boost Your Brand

    Marketing Words - 100 Powerful Marketing Ideas To Boost Your Brand

    Everyone wants increased sales and profits, but only a few appear to succeed. Marketing words will make your business more productive.

  • 7 Ways To Express Appreciation To Your Employees

    7 Ways To Express Appreciation To Your Employees

    More businesses find hiring and retaining employees increasingly tricky following the height of the pandemic.

  • How To Create A Strong Business Strategy For Your Startup

    How To Create A Strong Business Strategy For Your Startup

    A solid business strategy for your startup is pertinent to success. It can prevent you from wandering aimlessly and help you launch your venture smoothly.

  • What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    What Are The Worst Business Ideas Ever? Try To Avoid Mistakes

    What seemed like a good idea at first doesn't have to change much to become a bad business. We are looking at the worst business ideas right now to make sure that doesn't happen.

  • Value Based Pricing B2B - Choose The Perfect Price

    Value Based Pricing B2B - Choose The Perfect Price

    Value-based pricing B2B, the price of an offering is based on what buyers value, not on how much it costs or how much other similar offerings cost. The approach calls for product managers and others in charge of pricing to talk to customers about their needs and how important it is to them that those needs are met, especially with your product.

  • B2B Value Proposition Examples - Improve Marketing Campaigns

    B2B Value Proposition Examples - Improve Marketing Campaigns

    Making a B2B value proposition that hits a home run is not easy. We have b2b value proposition examples. Your company might be getting ready to bring out a new product. You have a long list of things to do, such as talking to customers, researching competitors, making a GTM strategy, and so on.

  • What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    What Does The Value Proposition Do For Marketers? Critical For Marketing Success

    A value proposition is a sentence that explains why someone should do business with you. It should show a potential customer why your service or product is better than similar ones from your competitors. What does the value proposition do for marketers?

  • Difference Between Advertising And Marketing - Why It Matters?

    Difference Between Advertising And Marketing - Why It Matters?

    Do you think "marketing" and "advertising" mean the same thing when you hear them? Some marketers use the words marketing and advertising interchangeably, calling marketing advertising and advertising marketing. The truth is, though, that these two ideas are very different. Similar, but not the same. Do you know what is the difference between advertising and marketing?

  • B2b Content Marketing Strategy - Making Content The King To Bring More Customers

    B2b Content Marketing Strategy - Making Content The King To Bring More Customers

    A B2B content marketing strategy is made to bring you in front of your ideal clients and address their urgent issues, so they are interested in learning more about your company. Your content should make people feel like they're getting something in return instead of working with your competitors.

  • Sales Page - Make Them Click The 'Buy' Button

    Sales Page - Make Them Click The 'Buy' Button

    A sales page is necessary if you want to efficiently offer online courses. If not, prospective buyers won't understand how to purchase your course. Prospects may view your sales page before learning anything about you, so it must accomplish a number of goals without overwhelming the visitor with unnecessary details.

  • 4 Steps to Identifying Your Ideal Buyer B2B Persona

    4 Steps to Identifying Your Ideal Buyer B2B Persona

    According to a Demandbase survey, one to six people are involved in roughly 79 percent of B2B sales. According to the same report, 45 percent of B2B buyers began spending more time on research in 2018, while another 45 percent began researching utilizing numerous sources (compared to the previous year).

  • 4 Reasons Why Google Reviews Matter More Than Other Review Sites

    4 Reasons Why Google Reviews Matter More Than Other Review Sites

    As a webmaster or online marketer, you should know why Google Reviews matter more than other review sites and how to get more Online Reviews. Google reviews help people decide if they want to do business with you and build trust. Taking care of your online reputation means getting a lot of good reviews from your best customers on all of the most popular sites in your industry.

  • How To Get More Reviews? Attract More Customers

    How To Get More Reviews? Attract More Customers

    Even though digital marketing is always changing, there is one thing that doesn't change: how important word of mouth is. In the past, people spread the news by literally talking about it. People still talk about businesses in real life, but most of those conversations have moved online. Think about it: wouldn't you rather trust a recommendation from a friend or family member than a branded commercial? How to get more reviews for your products?

  • Top B2B PR Trends In 2022 That Will Rock Your World

    Top B2B PR Trends In 2022 That Will Rock Your World

    After all, successful PR should put your B2B company in the spotlight and generate conversation in your industry. Finally, the best public relations results in more visibility, credibility, and, most importantly, additional money. Isn't that going to rock your world?

  • Sales Page Examples - Take Inspiration On These Examples

    Sales Page Examples - Take Inspiration On These Examples

    Do you want to add a sales page to your business website With a good sales page, you can tell people about your products and services and get them to buy them. But if you've never made a sales page before, it can be hard to figure out where to start. Here are sales page examples.

  • PR KPI - Know Your PR Results To Strive Even Better

    PR KPI - Know Your PR Results To Strive Even Better

    Key performance indicators (KPIs) are used to measure goals that can't be measured in numbers. This makes the goals more real. Also, they encourage people to try to reach higher heights. PR professionals' jobs are to spread the company's message and raise awareness of their brand. How do they know if their plan for working with the media is working or not? This is where KPIs for PR come in.

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    About The Authors

    Keith Peterson

    Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.