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Business - Build, Expand & Manage Your Company

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • PR Planning Template Example

    PR Planning Template Example

    A public relations plan, often known as a PR plan, is a strategy for controlling the public's perception of a person or company. This plan is frequently prepared by public relations specialists within your company or by a public relations consultancy.

  • What Is Integrated Marketing Communications

    What Is Integrated Marketing Communications

    Professional communication has grown increasingly difficult, not only as a result of advances in technology, social media, and the necessity to engage with a worldwide audience, but also as a result of the fact that "communication" means different things to different people.

  • How To Build One Of The Top B2B Agencies In 2022

    How To Build One Of The Top B2B Agencies In 2022

    I've spent enough time in the public relations field for it to permeate into my bones. Marx Communications, which I founded over 20 years ago, is now regarded as one of the industry's best B2B agencies. Do you want to learn a few of my secrets?

  • What Characterizes Good PR Coverage?

    What Characterizes Good PR Coverage?

    Knowing what constitutes strong PR coverage is essential for effective storytelling and client engagement. When done correctly, PR coverage can be a strong tool for establishing credibility and increasing brand awareness among your target demographic.

  • PR Voice -  What Is It And How To Develop It?

    PR Voice - What Is It And How To Develop It?

    The PR voice of a corporation is the personality and style that it adopts while connecting with its target audience. A PR voice is created by combining the language used with the public, phrases, aesthetic decisions, and personality attributes.

  • What Is Agile Marketing?

    What Is Agile Marketing?

    Agile marketing is a tactical marketing method in which marketing teams pick high-value initiatives to spend their efforts on as a group. Sprints (short, finite times of intense work) are used by agile marketing teams to finish projects collaboratively.

  • 12 Trends In PR That Will Affect Your Brand’s Success In 2022

    12 Trends In PR That Will Affect Your Brand’s Success In 2022

    The past year has demonstrated the value of sending a good message. The year 2020 had a profound impact on public relations in ways no one could have predicted. Saying anything significant these days is more difficult since someone is going to point something out to you.

  • What Is B2B Marketing?

    What Is B2B Marketing?

    Commercialization (B2B) is a process involving the sale of a particular product manufactured by one company to another. Any corporation wishing to give services to other companies must also be provided with this service.

  • PR Measurement - The Most Important Metrics In May 2022

    PR Measurement - The Most Important Metrics In May 2022

    It's difficult to demonstrate the value of public relations. Everyone in the PR field understands how valuable they are to their clients or companies, but expressing that value to executives without numbers to back it up may hurt your case.

  • No One Is Reading Your B2B Blog - 10 Reasons Why

    No One Is Reading Your B2B Blog - 10 Reasons Why

    Is your B2B blog getting about as much traffic as a back alleyway despite all of your efforts? Low traffic can be a frustrating obstacle for any blogger, and it's easy to give up - but listen to us out first!

  • Gamification - Definition, Techniques, And Its Value In Business & Workplace

    Gamification - Definition, Techniques, And Its Value In Business & Workplace

    Gamification is the practice of incorporating game mechanics into nongame environments such as a website, online community, learning management system, or business intranet in order to increase participation. Gamification's goal is to engage customers, employees, and partners in order to inspire them to collaborate, share, and interact.

  • DJ Marketing - Benefits For Your Business And Why You Need One

    DJ Marketing - Benefits For Your Business And Why You Need One

    Most DJs are too busy booking clients and working events to devote time to an SEO strategy. This article can assist you with anything from your DJ website design to your overall DJ marketing strategy.

  • PR Stunt - Meaning & Examples

    PR Stunt - Meaning & Examples

    The humble PR stunt is still one of the most effective ways to catch public and media attention, despite the fact that it is not the most recent PR approach on the block. Pulling one off, however, is more difficult than you may expect. Your trick could go wrong if you aren't on top of things. The concept of a PR stunt, our favorite PR stunts from the past, and when PR stunts go bad are all discussed in this article.

  • The Future of B2B Inbound Marketing and B2B Marketing Strategies

    The Future of B2B Inbound Marketing and B2B Marketing Strategies

    There's no need to scream. There's no longer any point in standing next to someone with a sign and shouting into a megaphone to get your point across. Traditional outbound marketing has numbed customers due to its clamor. Instead of paying attention, it's easy to block it out or turn it off around you.

  • How To Write An Effective PR Plan

    How To Write An Effective PR Plan

    A public relations plan, also known as a public relations strategy, is a method of controlling how people and organizations are perceived by the public. This plan is usually created by your company's public relations department or by a public relations firm.

  • 10 Press Release Best Practices That Will Skyrocket Your PR

    10 Press Release Best Practices That Will Skyrocket Your PR

    In the hands of PR specialists, press releases are a great weapon—as long as they're used appropriately. Learn how to make your news and announcements more successful in today's hectic environment by using press release best practices.

  • 11 PR Strategies That Will Amp Up Your Business

    11 PR Strategies That Will Amp Up Your Business

    Marketing is critical for spreading the word about your company. But, in a world when customers are continuously assaulted with marketing, how can you make your fliers, advertising (online or otherwise), social media postings, and other marketing activities stand out?

  • 5 B2C Tactics That Are Sure To Boost Your B2B Marketing Strategy

    5 B2C Tactics That Are Sure To Boost Your B2B Marketing Strategy

    B2C and B2B marketing have become weird bedfellows in what seems like the blink of an eye. The gap between the two disciplines has narrowed, and we must jump on board. Let's have a look at how you may bridge this gap in your B2B firm and benefit from B2C strategies.

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