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Business - Build, Expand & Manage Your Company - Page 2

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • B2B Public Relations Pro - Top 9 Tips & Strategies

    B2B Public Relations Pro - Top 9 Tips & Strategies

    Do you work as a teacher? Is that a doctor? Are you a professor? Are you an engineer? And the comprehensive list of occupations came to an end with the barrage of the aforementioned queries directed at you.

  • Best Steps To Become An Exceptional B2B Thought Leader In 2022

    Best Steps To Become An Exceptional B2B Thought Leader In 2022

    There is a major distinction between consumer marketing (the things Coke, Disney, Ford and other great brands see every day) and commercial marketing (B2B or business to business). Leadership is the main aspect of this distinction. Pension management is the aim to obtain positions in B2B as thought leaders by the most effective companies.

  • 7 Startup PR Strategies To Make The Best Press Interview

    7 Startup PR Strategies To Make The Best Press Interview

    In the beginning, startup PR can be a tough sea to sail. You're on your way once you obtain that press interview. However, when it comes to press interviews, many companies struggle. Let's face it: any company faces a fresh difficulty when it comes to journalist interviews.

  • How To Succeed In B2B Small Business PR In 2022

    How To Succeed In B2B Small Business PR In 2022

    Are you a small B2B fish in a sea of large fish that is social media? Do you want to convince potential customers that you're serious about your business and that you're here to stay? Then devise a killer B2B social media strategy to boost your small business's public relations.

  • PR Strategy Template - How To Create A Convincing PR Plan

    PR Strategy Template - How To Create A Convincing PR Plan

    Public relations is all about changing how people think and act. To do this well, though, companies need a good digital PR strategy template that works toward goals and objectives that have already been set. PR is usually used to get the word out about your company's products or services and help your target audience and the public has a good impression of your company.

  • 14 Tips To More Friendly in Small Business PR Get Press

    14 Tips To More Friendly in Small Business PR Get Press

    Being featured in newspapers, magazines, and on radio and television can help you increase your brand's influence, authority, and awareness. Many small firms, on the other hand, do not have the financial resources to seek outside aid with their media relations.

  • How To Compose A Brilliant Webinar That Generates B2B Leads

    How To Compose A Brilliant Webinar That Generates B2B Leads

    Typically, education comes at a significant cost. Harvard's current annual tuition is more than $45,000. However, if you're like the majority of us, you're well aware that not everything of value comes at a price that makes your pocketbook scream.

  • PR KPI - Know Your PR Results To Strive Even Better

    PR KPI - Know Your PR Results To Strive Even Better

    Key performance indicators (KPIs) are used to measure goals that can't be measured in numbers. This makes the goals more real. Also, they encourage people to try to reach higher heights. PR professionals' jobs are to spread the company's message and raise awareness of their brand. How do they know if their plan for working with the media is working or not? This is where KPIs for PR come in.

  • PR Tactics Examples - Make Your Brand Known

    PR Tactics Examples - Make Your Brand Known

    Technology has changed the way businesses, brands, and audiences interact with each other. Because of this, many public relations strategies that worked in the past are no longer useful. Some of them are still relevant, though, and you're about to see the best PR tactics examples of those.

  • What B2B Startup Marketing Strategy You Should Choose To Increase Your Benefits And Build A Strong Client Base

    What B2B Startup Marketing Strategy You Should Choose To Increase Your Benefits And Build A Strong Client Base

    A B2B startup could offer other companies a variety of commodities, from raw materials and finished goods to advice and services that are necessary for them to operate effectively. A B2B startup marketing strategy is designed so that the only sales that come from them are wholesale sales.

  • Thought Leadership - Make Your Company The Best In Sales

    Thought Leadership - Make Your Company The Best In Sales

    Thought leadership is one of the words that the buzzword police hate the most. But what is thought leadership? When should you think about using it, and how do you balance the talent and experience of your team with the humility and authenticity that audiences today want? First, let's make sure we're all on the same page.

  • B2B Marketing Strategies - Sell Your Products To Other Businesses To Start Your Million Dollar Company

    B2B Marketing Strategies - Sell Your Products To Other Businesses To Start Your Million Dollar Company

    If you do a Google search for "B2B marketing strategies," it's all too easy to find articles that just list the marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes that go on top of these strategies are the same: know your target audience, make it personal, and use your data.

  • PR Trends In 2022 - Dominate The Ranking By Stepping Up Your Game

    PR Trends In 2022 - Dominate The Ranking By Stepping Up Your Game

    Public relations are always changing. In fact, the widespread use of technology has changed the way people talk so much that it's hard to remember what it was like before. Now, because of the pandemic, there have been more big changes in the business world. PR pros are stepping up their game and coming up with new, creative ways to help brands do better using PR trends.

  • No One Is Reading Your B2B Blog - 10 Reasons Why

    No One Is Reading Your B2B Blog - 10 Reasons Why

    Is your B2B blog getting about as much traffic as a back alleyway despite all of your efforts? Low traffic can be a frustrating obstacle for any blogger, and it's easy to give up - but listen to us out first!

  • Importance Of Marketing In Our Daily Life - Impact For Its Rulers And Customers

    Importance Of Marketing In Our Daily Life - Impact For Its Rulers And Customers

    Marketing is always present in every business, and we are always aware that without marketing it is impossible to level up your business, and it won't be noticeable in public or even online as a new way to market your material. That is the generally accepted knowledge regarding marketing, as well as the rationale behind why we all agree that it is essential. Leaving that to the side. What is really the importance of marketing in our daily life?

  • How To Use Quality Surveys To Boost Your B2B Thought Leadership

    How To Use Quality Surveys To Boost Your B2B Thought Leadership

    Surveys are becoming a more valuable and persuasive resource as B2B marketing methods improve. B2B thought leadership can be achieved by combining insightful research with astute marketing methods. Let's have a look at how this is accomplished.

  • How To Do Market Analysis Research For An E-Commerce Business

    How To Do Market Analysis Research For An E-Commerce Business

    Since there are now over two billion digital consumers globally, e-Commerce has grown significantly and is now a significant sector of the international economy.

  • Top B2B PR Trends In 2022 That Will Rock Your World

    Top B2B PR Trends In 2022 That Will Rock Your World

    To be honest, the title of this essay makes a lot of promises. This piece, on the other hand, could rock your world if you're in need of a PR revamp, a PR launch, or even a solid PR education.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.