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Business - Build, Expand & Manage Your Company - Page 4

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • Blogging For Your Business - Benefits Of Blog To Raise Brand Awareness

    Blogging For Your Business - Benefits Of Blog To Raise Brand Awareness

    As a marketer, you need to always know what's going on and be able to change with the times. Blogs have been a part of marketing for a long time, but the way they are used has changed a lot over the years. Blogs are an important part of any business.

  • How The Top 20 Companies Became So Large Even During Pandemic 2022

    How The Top 20 Companies Became So Large Even During Pandemic 2022

    The largest publicly traded corporations in the globe were able to increase sales and earnings in the previous year despite difficulties brought on by the pandemic, continued war, and unstable markets. For this reason, here is the list of the world's largest corporations according to Forbes Global 2000 and how the top 20 companies became so large.

  • Digital Marketing Strategies For Gaming Sites

    Digital Marketing Strategies For Gaming Sites

    The global online gaming market was worth $21.1 billion in 2020, a twenty percent increase on 2019 figures. By 2025, more than 1.3 billion people are expected to be regularly playing online games.

  • Media Placements - Choosing The Right Media In Creating Your Brand

    Media Placements - Choosing The Right Media In Creating Your Brand

    In the age of digital media and online advertising, there are more ways to get into the media than ever before, but they are also more complicated. There's no doubt that digital media placements are a huge part of a successful advertising campaign.

  • Quality Blogger Outreach - The Basics Of Spreading Your Content To Increase Your Influence

    Quality Blogger Outreach - The Basics Of Spreading Your Content To Increase Your Influence

    Blogger outreach, also known as influencer marketing, is a collaborative marketing strategy in which businesses and bloggers work together to produce awesome promotional content. In most cases, the company will give away free samples of its wares in exchange for a review or as prizes in a giveaway; on occasion, they will do both.

  • Turn Customers Into Fans And Brand Advocates - Effective Ways To Turn Your Happy Customers  Into Fans And Brand Advocates

    Turn Customers Into Fans And Brand Advocates - Effective Ways To Turn Your Happy Customers Into Fans And Brand Advocates

    Every brand wants its customers to be happy, and most of them will be happy to hear that their customers love them. But that shouldn't be the end of the work. Positive customer feedback is important for a brand's success, but it's also important to take steps to turn customers into fans and brand advocates. This will build long-term loyalty and bring in new customers at the same time.

  • Top 5 LinkedIn Best Practices To Accelerate Your Business In 2022

    Top 5 LinkedIn Best Practices To Accelerate Your Business In 2022

    While Facebook and Instagram have received a lot of attention in recent years, LinkedIn has gradually grown its user base to more than 500 million members.

  • 10 PR Campaign Tips - Harmful Myths You Need To Avoid

    10 PR Campaign Tips - Harmful Myths You Need To Avoid

    A strong public relations effort can help you build your brand. PR may help you build public relationships, raise brand awareness, increase your credibility, and create devoted customers, among other things.

  • 10 Hurdles To Successful B2B Marketing Strategies

    10 Hurdles To Successful B2B Marketing Strategies

    When B2B International first started in the 1990s, one of the biggest challenges we had was communicating to potential customers how our talents as B2B market analysts and marketers were distinctive. There was a widespread denial that business-to-business marketing – and the methodologies employed to investigate these markets – were unique from consumer marketing in any way.

  • 16 PR Relations Strategies To Make You A Startup Rockstar

    16 PR Relations Strategies To Make You A Startup Rockstar

    When it comes to public relations techniques, startups confront an intriguing quandary. They require attention in order to expand their audience and raise brand recognition.

  • How To Create A Personal Brand During Covid-19 That Will Thrive

    How To Create A Personal Brand During Covid-19 That Will Thrive

    When you were building your personal brand strategy, you probably never imagined you'd be doing so during COVID-19, a worldwide health catastrophe that caught everyone by surprise. However, here we are.

  • 14 Public Relations Strategies For B2B Marketing Campaigns In 2022

    14 Public Relations Strategies For B2B Marketing Campaigns In 2022

    Press releases are only one aspect of public relations. Public relations is a collection of activities aimed at improving a company's public image through various free or paid communications. For B2B enterprises, gaining earned media means identifying a target business audience, figuring out how to contact that demographic, and getting to grasp the motivations behind why they buy your products.

  • Earned, Paid And Owned Media - PR Strategy To Succeed With Each

    Earned, Paid And Owned Media - PR Strategy To Succeed With Each

    The three avenues via which a brand may obtain visibility and connect with the public are paid media, owned media, and earned media.

  • 2022 Public Relations Trends And Strategies To Watch After The Pandemic

    2022 Public Relations Trends And Strategies To Watch After The Pandemic

    The audience's ability to express themselves was severely constrained by traditional media channels including radio, television, and print. Brands were able to get their messages across without having to worry about what the general population thought.

  • SEO For Business - How To Strengthen Your PR With Links

    SEO For Business - How To Strengthen Your PR With Links

    When people first started using SEO for business, it was considered a separate discipline from traditional PR. However, as Google's algorithm has changed, SEO and PR have become inextricably linked. Businesses have realized the value of leveraging public relations to improve SEO results.

  • 8 Ways To Leverage Surveys in Your B2B Marketing Case Studies

    8 Ways To Leverage Surveys in Your B2B Marketing Case Studies

    When it comes to demonstrating value, B2B marketers confront particular obstacles. It's difficult to illustrate how you'll supply solutions for your consumers or clients if you're selling a service that your purchasers can't see or touch.

  • What's The Benefit To Highlighting Employee's Stories On Your Blog?

    What's The Benefit To Highlighting Employee's Stories On Your Blog?

    Since the beginning of time, when people gathered in caves or drew images on walls, humans have loved stories. A good story engages the audience and makes your brand more memorable. Employee stories can add a personal touch to your company and put a face to the work you do.

  • Wikipedia Page - Should You Get A Wikipedia Page For Your Business?

    Wikipedia Page - Should You Get A Wikipedia Page For Your Business?

    One of the most important reasons why your business needs a Wikipedia page is that it can help you maintain your online reputation, get more exposure, and improve the credibility of your business in a market that is always getting more and more crowded and competitive.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.