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Business - Build, Expand & Manage Your Company - Page 4

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

COPYRIGHT_MARX: Published on https://marxcommunications.com/business/page-4/ by Keith Peterson on 2022-05-02T12:00:54.084Z

  • Why Do You Have To Start Using Email Marketing Strategies For Your Startup?

    Why Do You Have To Start Using Email Marketing Strategies For Your Startup?

    Email marketing is a form of advertising that lets customers on your email list know about new products, sales, and other services. It can also be a way to teach people about the value of your brand or keep them interested in it between purchases. It could also be something in the middle.

  • 4 Types of Field Marketing Campaigns

    4 Types of Field Marketing Campaigns

    Field marketing is a type of marketing in which companies get their products in front of customers "in the field," such as at retail stores, events, college campuses, and public places. Promotions, demos, and direct sales are examples of field marketing initiatives.

  • What Role Does Burn Rate Play In A Company's Sustainability?

    What Role Does Burn Rate Play In A Company's Sustainability?

    The burn rate is a measure of how quickly a new business burns through its initial investment before it begins to generate any revenue. The amount of money a company spends each month is used to calculate the burn rate.

  • Startup PR With Growth Hacking - The Winning Combination For Success

    Startup PR With Growth Hacking - The Winning Combination For Success

    In the age of digital marketing and growth hacking, it seems weird to discuss something as old-fashioned as a public relations strategy. After all, wasn't the whole goal of this "new media" thing to get rid of the old gatekeepers and allow businesses to communicate directly with their customers?

  • How To Build One Of The Top B2B Agencies In 2023

    How To Build One Of The Top B2B Agencies In 2023

    I've spent enough time in the public relations field for it to permeate into my bones. Marx Communications, which I founded over 20 years ago, is now regarded as one of the industry's best B2B agencies. Do you want to learn a few of my secrets?

  • What Is Personal Branding And How To Use It For Business In 2023?

    What Is Personal Branding And How To Use It For Business In 2023?

    If you believe that personal branding just helps you, you are incorrect. It's a plan with far-reaching implications. To understand why to let us first define personal branding and then look at how a personal brand may help our business.

  • What Are The Best Practices in B2B Public Relations That Will Drive Success?

    What Are The Best Practices in B2B Public Relations That Will Drive Success?

    In the previous 15 years, public relations has changed dramatically, and B2B PR is no exception. How can you be sure you're following the best practices for B2B public relations as new technology and approaches emerge? Let's take a look at what you'll need to excel in public relations today.

  • What Does High Visibility Mean In Business?

    What Does High Visibility Mean In Business?

    What does high visibility mean in business? In the world of business, high visibility is a term that is often used to describe the ability of a company or brand to stand out in a crowded market. It is a crucial element in building brand recognition, increasing sales and revenue, and gaining a competitive edge over rivals.

  • 7 Best Practices To Manage Business Expenses - Streamline Your Finances

    7 Best Practices To Manage Business Expenses - Streamline Your Finances

    As a business owner, managing expenses can be one of the most challenging aspects of running a successful enterprise. If not managed properly, expenses can quickly spiral out of control and impact your company's bottom line.That's why it's crucial to establish best practices to manage business expenses. By streamlining your finances, you can maximize your profit, improve cash flow, and make informed financial decisions.

  • Top B2B PR Trends In 2023 That Will Rock Your World

    Top B2B PR Trends In 2023 That Will Rock Your World

    After all, successful PR should put your B2B company in the spotlight and generate conversation in your industry. Finally, the best public relations results in more visibility, credibility, and, most importantly, additional money. Isn't that going to rock your world?

  • 12 Most Effective And Amazing B2B Marketing Strategies For 2023

    12 Most Effective And Amazing B2B Marketing Strategies For 2023

    Looking for the most effective growth marketing techniques for generating leads and increasing business? Click or scroll to read about the appropriate tactics for your business scenario and investigate the finest ways to implement your company's marketing strategy.

  • Top 5 Press Release Components That Will Boost Your B2B Marketing

    Top 5 Press Release Components That Will Boost Your B2B Marketing

    It's far easy, to dismiss this relic because the press release is nearly as old as Methusalah. Despite this, it's estimated that the major wire agencies alone send out 2,000 releases per day. In fact, as a B2B PR and marketing firm, we send press releases on behalf of our clients on a regular basis.

  • 10 Ways To Succeed In Thought Leadership Strategy In B2B Marketing

    10 Ways To Succeed In Thought Leadership Strategy In B2B Marketing

    Climbing a mountain is similar to thought leadership strategy. There are no shortcuts available. Working your way to the top takes a lot of time and effort, but once you're there, man, what a view! You'll also have the advantage of being taller than your rivals.

  • PR And Marketing Communication - Best Practices For Connecting With Your Audience

    PR And Marketing Communication - Best Practices For Connecting With Your Audience

    In this article, we will look at the major components of a communications strategy, as well as how press/PR plans, online strategies, and marketing plans fit into your organization's overall communications strategy.

  • 24 Best PR Tools For 2023 - Revolutionizing Your PR Strategy

    24 Best PR Tools For 2023 - Revolutionizing Your PR Strategy

    When we say "PR tool," we're referring to any program, technology, or app that can help you improve, speed up, or strengthen your communications. As you may know, the public relations industry isn't always at the cutting edge of technology; in fact, 59 percent of respondents to our Global PR Survey 2020 still use Microsoft Excel to handle their contacts. Only 40% of people utilized LinkedIn to find new media contacts, while only 20% used Twitter.

  • The Future of B2B Inbound Marketing and B2B Marketing Strategies

    The Future of B2B Inbound Marketing and B2B Marketing Strategies

    There's no need to scream. There's no longer any point in standing next to someone with a sign and shouting into a megaphone to get your point across. Traditional outbound marketing has numbed customers due to its clamor. Instead of paying attention, it's easy to block it out or turn it off around you.

  • PR Measurement Important Metrics - The Most Important Metrics In 2023

    PR Measurement Important Metrics - The Most Important Metrics In 2023

    This post revolves around PR measurement important metrics. It's difficult to demonstrate the value of public relations. Everyone in the PR field understands how valuable they are to their clients or companies, but expressing that value to executives without numbers to back it up may hurt your case. When negotiating a PR budget, it's best to have precise stats to back you up.

  • Everything You Must Know About B2B PR Influencer Marketing

    Everything You Must Know About B2B PR Influencer Marketing

    The ordinary consumer or business decision-maker is more smart, demanding, and discriminating than ever before in today's fast-paced digital environment.

    Career

    See all 74 articles in Career

    • Is Auto Manufacturing A Good Career Path?

      Is Auto Manufacturing A Good Career Path?

      The automotive industry is a crucial sector that drives economic growth and provides numerous employment opportunities. Within this industry, auto manufacturing plays a significant role in producing vehicles that meet the demands of consumers worldwide. This article aims to shed light on the subject and help you make an informed decision if is auto manufacturing a good career path for you.

    • What Are Integrated Oil Companies?

      What Are Integrated Oil Companies?

      Integrated oil companies, or IOCs, are large corporations that have a comprehensive presence in the oil and gas industry. In this article, we will delve into what are integrated oil companies.

    • What Companies Are In The Health Care Field?

      What Companies Are In The Health Care Field?

      The healthcare field is a complex and vital sector that encompasses a wide range of organizations dedicated to promoting health, treating diseases, and improving the overall well-being of individuals. In this article, we will explore what companies are in the health care field.

    • What Do Capital Goods Jobs Pay?

    • What Do Consumer Non-Durables Jobs Pay?

    • What Do Consumer Services Jobs Pay?

    • What Companies Are In The Finance Field?

    • How To Make Your Remote Employees Feel More Connected With The Organization

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    Money

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    • How To Correct Errors On Your Credit Report By Writing A Letter Of Dispute

      How To Correct Errors On Your Credit Report By Writing A Letter Of Dispute

      By taking this proactive approach, you can ensure that your credit report accurately reflects your financial history. Let's explore how to correct errors on your credit report by writing a letter of dispute, empowering you to take control of your credit health.

    • What Are Canada’s Tax Brackets?

      What Are Canada’s Tax Brackets?

      Tax brackets in Canada play a fundamental role in determining the amount of income tax individuals owe to the federal and provincial or territorial governments. Canada employs a progressive tax system, where tax rates increase as income rises. This means that individuals with higher incomes are subject to higher tax rates, while those with lower incomes pay lower rates.

    • How To Recover From A Car Repossession In 6 Steps

      How To Recover From A Car Repossession In 6 Steps

      Let's explore you options if your car repossessed what to do about it, providing you with guidance and strategies to help you regain control of your finances and move forward.

    Click to see more articles in Money

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    About The Authors

    Keith Peterson

    Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.