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Business - Build, Expand & Manage Your Company - Page 4

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

COPYRIGHT_MARX: Published on https://marxcommunications.com/business/page-4/ by Keith Peterson on 2022-05-02T12:00:54.084Z

  • Sales Collateral - What Is It And How Can It Benefit Your Business?

    Sales Collateral - What Is It And How Can It Benefit Your Business?

    Sales collateral is stuff that has been planned and created to supplement your sales process. Sales teams collaborate to exchange sales collateral in order to move prospects through the buyer's journey and convert them to customers.

  • User Experience - Keep Your Users Loyal To Your Products

    User Experience - Keep Your Users Loyal To Your Products

    Today, user experience, or UX, is a buzzword in the technology and design sectors. Despite this, many people have no idea what UX is or how to utilize it appropriately. The term "user experience" refers to the end-engagement user with the firm, its services, and its goods.

  • 10 Best And Effective Market Penetration Strategy For 2022

    10 Best And Effective Market Penetration Strategy For 2022

    A market penetration strategy is a product market strategy in which a company aims to establish more domination in a market in which it already has a presence. A component of this approach frequently focuses on increasing one's share of an existing market via a process known as market development.

  • Top 5 Press Release Components That Will Boost Your B2B Marketing

    Top 5 Press Release Components That Will Boost Your B2B Marketing

    It's far easy, to dismiss this relic because the press release is nearly as old as Methusalah. Despite this, it's estimated that the major wire agencies alone send out 2,000 releases per day. In fact, as a B2B PR and marketing firm, we send press releases on behalf of our clients on a regular basis.

  • What Business Owners Need To Know About Phishing In 2023

    What Business Owners Need To Know About Phishing In 2023

    The phishing threat landscape is changing as we head into 2023. Here’s what business owners need to know.

  • 9 Key Resources For B2B Business In The Marketing Industry

    9 Key Resources For B2B Business In The Marketing Industry

    For the B2B industry, content marketing is especially important. It not only makes a website more accessible and searchable for useful and personalized contents, it also establishes brand credibility and leads customers in a marketing funnel. With 89 percent of B2B organizations in North America initiating or maintaining their Content Marketing strategy this year, B2B Marketers and lead B2B enterprises recognize how critical content is for their business objectives. But these B2B marketers' maturity levels vary.

  • What Is Competitive Pricing Strategy?

    What Is Competitive Pricing Strategy?

    When you're just getting started in the market, it's common to use competitor-based pricing to gauge how much to charge for your products. In order to come up with your own pricing strategy, you need to do extensive research into your competitors' offerings, what they're selling, and at what price they're selling it. If you're just getting your first few customers, you may not have enough data to know if your pricing strategy is working.

  • ASO Audit - Have The Best App Store Out There

    ASO Audit - Have The Best App Store Out There

    With millions of apps available in the Google Play Store and the Apple Software Store, your app is likely to face stiff competition. Your app might be the finest on the market, but it won't succeed unless people download it. And in order for users to download your app, they must first see it. This is when ASO (App Store Optimization) comes into play. You can ensure that your app's visibility is maintained or increased by completing an ASO Audit.

  • 10 Tips For Effective B2B Small Business Marketing In Social Media

    10 Tips For Effective B2B Small Business Marketing In Social Media

    If you work on a small marketing team, are the single marketing person at your firm, or manage all aspects of your organization, you understand what it's like to wear several hats.

  • Strategic Marketing Plan Components And Benefits

    Strategic Marketing Plan Components And Benefits

    An overall marketing strategy plan is a company's overall strategy for attracting and converting potential customers. An effective marketing strategy includes a company's value proposition, key brand messaging, demographic data, and other high-level elements.

  • How Small Business Can Develop A Thought Leadership In PR?

    How Small Business Can Develop A Thought Leadership In PR?

    Thought leaders are well-informed experts in their professions. Becoming a thought leader in one's field may open the door to various chances for company growth for small business owners.

  • 5 Steps On Marketing Process

    5 Steps On Marketing Process

    Marketing is the process through which businesses create value for customers and establish strong client relationships in order to obtain value from them. The marketing framework has five steps in which value is created for customers and marketers capture value from them in return.

  • Marketing 101 - Everything You Need To Know

    Marketing 101 - Everything You Need To Know

    Every company must successfully promote its goods and services. Marketing is an important strategy for raising awareness, recruiting new consumers, and fostering long-term partnerships. Marketing, when done correctly, may help you grow sales and build a competitive edge.

  • Media Advisory Vs. Press Release - What Is The Difference?

    Media Advisory Vs. Press Release - What Is The Difference?

    Public relations departments will create a variety of material to promote a company. Press releases and media advisories are two crucial sorts of advertising that marketers must understand. As a result, businesses can provide media representatives with exactly what they want, resulting in increased traffic, subscriptions, and sales.

  • 8 Easy Steps Towards A Successful B2B Communication Plan For 2022

    8 Easy Steps Towards A Successful B2B Communication Plan For 2022

    You describe how your business plan can be delivered from the point of view of marcomms. It determines what you will tell, to whom and when you will say it, and above all it is backed up by sound proof. The cornerstone of every marketing, branding or public relations briefing is a communication plan - without which you will probably be a blunt tool and a fair lot of money wasted.

  • What Are Public Relations Trends With Visuals?

    What Are Public Relations Trends With Visuals?

    One of the most current public relations fads is the use of visual content. Simply said, you're missing out on a significant portion of your audience if your material doesn't have any visual elements.

  • Business Plan Templates - Maintain Your Goals And Visions

    Business Plan Templates - Maintain Your Goals And Visions

    A simple business plan is a key to getting a business off the ground and running well. Using a business plan template is the easiest way to make writing a business plan easier. So, we will show you a business plan template to help you get started.

  • Family Law Digital Marketing - Build Your Online Presence

    Family Law Digital Marketing - Build Your Online Presence

    Your legal firm's website drives digital marketing. Create websites that reflect your brand and convert visitors into clients. Developing a family law digital marketing strategy takes time and energy, but can boost your firm's reach and market potential.

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    About The Authors

    Keith Peterson

    Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.