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Business - Build, Expand & Manage Your Company

The leading destination for smart management thinking, Marx Communications offers you a real solution to the challenges you face as an entrepreneur, including tips, strategies, tools and news to help build, grow and manage your business. Start making smart decisions and create the future of your business!

  • B2B PR Essentials - Top 20 Things Everyone Should Know In 2022

    B2B PR Essentials - Top 20 Things Everyone Should Know In 2022

    Although the field of public relations has a lengthy history, it is neither antiquated nor dull. The PR industry and its practitioners are evolving and updating their job as digital transformation sweeps the globe in the twenty-first century.

  • Top 20 PR Trends That Will Bring Success In 2022

    Top 20 PR Trends That Will Bring Success In 2022

    Over the last few years, the public relations (PR) sector has been under increased scrutiny. Consumers expect more from companies than ever before, and the growth of cancel culture means that avoiding a public relations disaster is more vital than ever.

  • Top B2B PR Trends In 2022 That Will Rock Your World

    Top B2B PR Trends In 2022 That Will Rock Your World

    To be honest, the title of this essay makes a lot of promises. This piece, on the other hand, could rock your world if you're in need of a PR revamp, a PR launch, or even a solid PR education.

  • 9 Effective Public Relations Strategies

    9 Effective Public Relations Strategies

    Every company or organization has a unique narrative to tell, and a good public relations, or PR, strategy is frequently overlooked as one of the instruments for sharing it.

  • Public Relations Plan Template - How To Develop A Killer Strategy For Your Next Campaign

    Public Relations Plan Template - How To Develop A Killer Strategy For Your Next Campaign

    A public relations (PR) strategy may help you identify your objectives and direct your efforts, whether you are beginning a new firm or updating the public's impression of your brand. This template may be used to construct a public relations plan for any industry.

  • 100 Powerful Marketing Words To Boost Your Brand

    100 Powerful Marketing Words To Boost Your Brand

    Language has always been a powerful weapon in business marketing, and when utilized correctly, it can do wonders for your company's sales.

  • Create A Stunning Bio That Will Support Your Thought Leadership Strategy

    Create A Stunning Bio That Will Support Your Thought Leadership Strategy

    What evidence does your professional biography provide to support your thought leadership strategy? Is it like a quiet wingman who abandons you? Is it a trustworthy friend who freely shares your praises with others? You need a bio that both supports your company goals and entices others to contact you.

  • What Is PR Stunt?

    What Is PR Stunt?

    A PR stunt is a planned event in marketing that is intended to draw the public's attention to the event's organizers or their cause. Publicity stunts can be professionally planned or staged by amateurs. Advertisers and celebrities, most notably sportsmen and politicians, routinely use such events.

  • Top 19 B2B PR Mistakes You Must Avoid In 2022

    Top 19 B2B PR Mistakes You Must Avoid In 2022

    Have you ever been in a conversation with someone who treats you like a kindergarten student? We've all done it, and if you're anything like me, it's one of the quickest ways to elicit an inner eye roll. It's as aggravating to be spoken to in a language that only a literary Ph.D. would comprehend.

  • The 5 Major Advantages Of Marketing

    The 5 Major Advantages Of Marketing

    Marketing is the process of attracting customers to your company's product or service. This is accomplished by market research, analysis, and comprehension of your potential customer's interests. Marketing encompasses all areas of a company's operations, including product creation, distribution techniques, sales, and advertising.

  • Top B2B Marketing Secrets Revealed In 2022

    Top B2B Marketing Secrets Revealed In 2022

    It's difficult to master effective marketing. Marketers have to think about a lot of things when they come up with a marketing plan, like how much money they have and how they want to reach their customers. Your audience, on the other hand, is the most important factor in good marketing.

  • What Is 5W Public Relations

    What Is 5W Public Relations

    5WPR is a full-service public relations firm that works with established and emerging brands, corporations, global interests, national organizations, consumer companies, start-ups to unicorn technology companies, high-profile individuals, regional businesses, and others to define and achieve their strategic public relations objectives.

  • What Is B2B Demand Generation?

    What Is B2B Demand Generation?

    The distinctions between sales and marketing are frequently blurred in the B2B industry. What is the challenge? Teams are frequently unique, with each having its own set of challenges, making collaboration difficult. As a result, the field of B2B demand generation has emerged.

  • What Is A Supply Chain?

    What Is A Supply Chain?

    A supply chain is a network that connects a firm with its suppliers in order to manufacture and deliver a specific product to the end user. Different activities, people, entities, information, and resources are all part of this network.

  • PR Measurement - 12 Expert Guides

    PR Measurement - 12 Expert Guides

    Your PR measurement is important — it's like your car's dashboard, alerting you when you're driving too fast or need to check your oil. But how can you determine which PR indicators are crucial to your overall strategy?

  • How To Calculate Annual Recurring Revenue

    How To Calculate Annual Recurring Revenue

    Annual recurring revenue (ARR) is a crucial SaaS business indicator that indicates the amount of recurrent revenue you may expect based on yearly subscriptions. Monthly recurring revenue (MRR) is an annualized form of ARR that represents revenue over a calendar year.

  • Why Should You Be Doing PR? 8 Reasons Why Public Relations Is Beneficial

    Why Should You Be Doing PR? 8 Reasons Why Public Relations Is Beneficial

    Mad Men is often cited as the sole source of information about public relations (PR). The vast majority of people have a general sense of what public relations is and how it may benefit a firm. However, few people are aware of the full extent of its impact.

  • B2B Mobile Marketing - Best 8 Ways To Attract Buyers

    B2B Mobile Marketing - Best 8 Ways To Attract Buyers

    You can't help but notice that more eyes are drawn to smartphone devices these days than to actual surroundings. While this can be irritating, if not downright nasty, while you're chatting to someone, it also works in your favor when it comes to mobile marketing. Are you ready to go mobile?

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