B2B PR Blog October 2021: Every B2B Marketer Should Read These 19 Blogs
This is an excellent moment for any B2B marketer looking for fresh ideas and inspiration. There's a plethora of excellent material out there, covering a wide range of topics, viewpoints, and writing styles. With so much information available, there's no excuse for not being educated - or for not coming up with fresh ideas on a daily basis.
Here's how I'm putting it all together: I have 50 sites dedicated to creativity, technology, and marketing that I read regularly. I've organized them by topic areas and styles to make it simple to locate the information you're looking for. However, I would suggest creating room in your own feed for any and all of them. As a result, you'll be a better B2B marketer:
This feed is a must-have for content marketers, with everything from the ups and downs of working with content agencies to the guts and bolts of creating a content calendar tossed in, as well as lots of top-level advice on formats ranging from podcasts to webinars. You'll also discover a wealth of in-depth materials.
Jay Baer is one of the most amusing, unique, and intelligent content voices available. His blog is notable for its emphasis on connecting information to the bottom line. You want proof, figures, and a return on your investment? This blog will assist you in doing so.
Your 'guide to the social media jungle' sends you a steady stream of 'how to' articles that address some of the most urgent practical issues a content marketer is likely to encounter.
There's a good mix of technology-related material here, as well as larger topics like how marketing and technology interact. The podcasts, on the other hand, provide genuine value: practical insights from real professionals on a variety of new platforms.
Brian Clark, the creator of Copyblogger, is one of the early pioneers of B2B content marketing as we know it today. This site represents that legacy: it's chock-full of tools (the podcasts, in particular), as well as articles that go into all elements of what it means to be a content marketer today.
Michael Brenner is the creator of The Content Formula and one of LinkedIn SlideShare's most frequently shared thought-leaders, thus his blog is a must-read for your feed.
Broad-ranging, authoritative, and up-to-date, with an average of five new postings each day: Marketing Land is an excellent source of digital marketing news that you won't find in the conventional marketing press. It's also not scared of having a strong viewpoint.
Any blog connected with my friend and mentor Ann Handley is sure to offer bluntly stated clever, different views. The Marketing Profs blog is excellent. If you add it to your feed, you'll get a steady stream of different views on what it's like to work as a content marketer. You'll also be the first to know about Marketing Profs' new materials (some of the finest in the industry) as they become available.
Many content marketing strategies have a blind spot when it comes to metrics and analytics. This blog is dedicated to changing that. It starts with the goals you want to achieve and then goes backwards to look at the methods that can help you get there.
I honestly can't think of a better description for what AimClear offers out than "digital marketing news with a side of sarcasm." It's a living illustration of how you can liven up material by infusing it with a little attitude and vigor.
This blog offers unconventional viewpoints, which are sometimes off-message but always fascinating whether or not you agree with them.
Of course, you're well aware of this one; I'm very pleased of the material we've created for B2B marketers.
It's one of the most rapidly evolving aspects of marketing, and it's a skill set that every marketer should have. These blogs will keep you up to date on current search trends.
Blind AJ Kohn runs Five Year Old, an SEO firm and blog. The term is derived from a tried-and-true SEO philosophy: approach search engines like five-year-olds who are blind. It's technical yet authoritative, and it's a must-read for anybody interested in search.
This is very much applied search marketing knowledge – and offers some excellent insights for marketers – as it mixes news, recommendations, and strategies.
In SEO and content marketing, link-building is still a largely unappreciated skill. Brian Dean's blog provides much-needed, actionable advice that may improve the exposure of your material.
If video material is going to play a part in your approach, you should read this blog. It's where you'll get the actual scoop on what works and what doesn't - both technically and creatively.
The granddaddy of all SEO blogs, with Rand Fishkin at the helm. It will keep you up to date on all of the newest advancements in search, as well as provide you with lots of inspiration and fresh techniques.
This site, which is more news-focused than the other SEO blogs I read, provides me complete assurance that I'm up to date on all I need to know.
I see this as a search encyclopedia in the making. It takes a research-driven approach to SEO problems as they arise, searching through public search engine information to figure together how things operate.
A business-to-business blog is a blog website where your firm may post high-quality material that your target audience will find useful. B2B blogs are similar to B2C blogs, with the exception that the material is not intended at general customers.
Our experts believe that the optimal length for a blog article is 1500-2000 words. Learn why and how to concentrate on creating high-quality content. Do you want to know how long your blog posts should be to rank well in search engine results pages (SERPs)? The simple answer is that it ranges between 1500 and 2000 words.
To generate money as a blogger, you should generally plan on publishing at least three blog articles each week. Test to discover whether you need to boost your publication volume. You should also experiment with other variables, such as the length of your blog articles.