This is an excellent moment for any B2B marketer looking for fresh ideas and inspiration. There's a plethora of excellent material out there, covering a wide range of topics, viewpoints, and writing styles. With so much information available, there's no excuse for not being educated - or for not coming up with fresh ideas on a daily basis.
Here's how I'm putting it all together: I have 50 sites dedicated to creativity, technology, and marketing that I read regularly. I've organized them by topic areas and styles to make it simple to locate the information you're looking for. However, I would suggest creating room in your own feed for any and all of them. As a result, you'll be a better B2B marketer:
This feed is a must-have for content marketers, with everything from the ups and downs of working with content agencies to the guts and bolts of creating a content calendar tossed in, as well as lots of top-level advice on formats ranging from podcasts to webinars. You'll also discover a wealth of in-depth materials.
Jay Baer is one of the most amusing, unique, and intelligent content voices available. His blog is notable for its emphasis on connecting information to the bottom line. You want proof, figures, and a return on your investment? This blog will assist you in doing so.
Your 'guide to the social media jungle' sends you a steady stream of 'how to' articles that address some of the most urgent practical issues a content marketer is likely to encounter.
There's a good mix of technology-related material here, as well as larger topics like how marketing and technology interact. The podcasts, on the other hand, provide genuine value: practical insights from real professionals on a variety of new platforms.
Brian Clark, the creator of Copyblogger, is one of the early pioneers of B2B content marketing as we know it today. This site represents that legacy: it's chock-full of tools (the podcasts, in particular), as well as articles that go into all elements of what it means to be a content marketer today.
Michael Brenner is the creator of The Content Formula and one of LinkedIn SlideShare's most frequently shared thought-leaders, thus his blog is a must-read for your feed.
Broad-ranging, authoritative, and up-to-date, with an average of five new postings each day: Marketing Land is an excellent source of digital marketing news that you won't find in the conventional marketing press. It's also not scared of having a strong viewpoint.
Any blog connected with my friend and mentor Ann Handley is sure to offer bluntly stated clever, different views. The Marketing Profs blog is excellent. If you add it to your feed, you'll get a steady stream of different views on what it's like to work as a content marketer. You'll also be the first to know about Marketing Profs' new materials (some of the finest in the industry) as they become available.
Many content marketing strategies have a blind spot when it comes to metrics and analytics. This blog is dedicated to changing that. It starts with the goals you want to achieve and then goes backwards to look at the methods that can help you get there.
I honestly can't think of a better description for what AimClear offers out than "digital marketing news with a side of sarcasm." It's a living illustration of how you can liven up material by infusing it with a little attitude and vigor.
This blog offers unconventional viewpoints, which are sometimes off-message but always fascinating whether or not you agree with them.
Of course, you're well aware of this one; I'm very pleased of the material we've created for B2B marketers.
It's one of the most rapidly evolving aspects of marketing, and it's a skill set that every marketer should have. These blogs will keep you up to date on current search trends.
Blind AJ Kohn runs Five Year Old, an SEO firm and blog. The term is derived from a tried-and-true SEO philosophy: approach search engines like five-year-olds who are blind. It's technical yet authoritative, and it's a must-read for anybody interested in search.
This is very much applied search marketing knowledge – and offers some excellent insights for marketers – as it mixes news, recommendations, and strategies.
In SEO and content marketing, link-building is still a largely unappreciated skill. Brian Dean's blog provides much-needed, actionable advice that may improve the exposure of your material.
If video material is going to play a part in your approach, you should read this blog. It's where you'll get the actual scoop on what works and what doesn't - both technically and creatively.
The granddaddy of all SEO blogs, with Rand Fishkin at the helm. It will keep you up to date on all of the newest advancements in search, as well as provide you with lots of inspiration and fresh techniques.
This site, which is more news-focused than the other SEO blogs I read, provides me complete assurance that I'm up to date on all I need to know.
I see this as a search encyclopedia in the making. It takes a research-driven approach to SEO problems as they arise, searching through public search engine information to figure together how things operate.
Top B2B PR Mistakes to Avoid [Infographic] 2021
Have you ever been in a conversation with someone who treats you like a kindergarten student? We've all done it, and if you're anything like me, it's one of the quickest ways to elicit an inner eye roll. It's as aggravating to be spoken to in a language that only a literary Ph.D. would comprehend.
Build A Successful B2B PR Strategy In 2021 With B2B PR Agencies
The proactive management of your reputation is known as public relations (PR). It's the administration of your communication process, with the goal of instilling positive attitudes in your target audience and customers.
AMA Interview with John Mueller, SEO & Webmaster Trends Analyst at Google 2018
Summary of AMA Interview with John Mueller, SEO & Webmaster Trends Analyst at Google
The Complete Guide To Digital Public Relations (PR) 2021
The field of digital public relations is always developing, evolving, and adjusting to the demands of organizations. As new technologies arise, so do new opportunities for businesses to profit from their use.
Your One-Day Marketing Plan In Seven Steps For 2021
In my small business consulting experience, I've noticed that most entrepreneurs and business owners share a similar trait. The majority of people are “doers,” not “planners.”
The Top 25 B2B Marketing Experts You Need to Follow Here 2021
B2B marketing is developing continuously, with new ideas and successful methods. But how can you stay at the forefront of these developments and make your business flourish?
Thought Leadership Strategy: How to Craft a Powerful Bio 2021
How does your professional biotechnology complement your method of thinking? Is it like a quiet wingman who lets you hang? Or is it rather a trustworthy buddy who loudly shouts your thanks to others? When done correctly, an organic substance undergrounds your company objectives and drives people to reach you.
9 Expert Guides: How to Win at Influencer Marketing 2021
The cool kid on the block is no longer influencer marketing. In one flash, it jumped from cutting-edge to marketing tactics – including B2B marketers. However, don't worry if you're not there yet or if you need to play your game. I have you covered. I have you covered.
15 Personal Branding Experts You Need to Check Out 2021
Without a strong personal brand, you can't build a healthy business nowadays. But knowing where to start isn't always easy. Therefore, I wanted to provide a list of 15 branding professionals whose material can help you create and polish your own brand.
Nailed It! 5 Ways to Create a Killer LinkedIn Summary 2021
LinkedIn is undoubtedly one of the top ways for B2B think leaders to succeed – with 107 million users alone in the US! It is easy to get lost in the mix in the broad realm of social media. Thus you are just another company, marketer, hard-working, and committed... blah, blah, blah, etc.
The 7 Worst Mistakes You Can Make in B2B Content Marketing 2021
We nearly saw everything in B2B content marketing: success when individuals do it right. The errors crash and burn the material. These are the mistakes that we will focus on today to guarantee that they are avoided in the future. Please read how.