• SEO
    • Content
  • Business
  • Social Media
  • Branding
  • Ads
  • How To

Ann Handley - Lessons From The Content Marketing Pioneer

6.7KShares
89.5KViews

Ann Handley is a content marketing expert, speaker, and best-selling author who has been instrumental in shaping the content marketing industry over the past two decades. She is widely recognized as one of the leading voices in the world of digital marketing and has inspired countless marketers around the world with her insights and ideas.

Ann Handley Early Life

Ann Handley was born in Boston, Massachusetts in the United States. Not much is known about her early life, but she has shared that she grew up in a family of writers and storytellers, which may have influenced her later career path in content marketing.

Handley went on to attend Simmons University in Boston, where she earned a degree in English. After graduating, she worked in various editorial and marketing roles before co-founding ClickZ, one of the first digital marketing publications, in 1997.

Career And Achievements Of Ann Handley

COPYRIGHT_MARX: Published on https://marxcommunications.com/ann-handley/ by Keith Peterson on 2023-02-15T05:56:37.440Z

Ann Handley wearing a blue floral coat and eyeglasses
Ann Handley wearing a blue floral coat and eyeglasses

Handley began her career as a journalist and worked as a writer and editor for various publications, including the Boston Globe and the Patriot Ledger. In the mid-1990s, she transitioned to the digital marketing world and became the co-founder of ClickZ, one of the first online resources for digital marketers.

In 2002, Handley joined MarketingProfs, a leading marketing education company, as the company's chief content officer. During her tenure at MarketingProfs, she helped the company become one of the most respected and trusted resources for marketing professionals around the world.

In addition to her work at MarketingProfs, Handley is the author of two best-selling books on content marketing: "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" and "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." She is also a keynote speaker and has delivered talks at numerous conferences and events worldwide.

Ann Handley Content Marketing Philosophy

Handley's content marketing philosophy is centered around creating high-quality, valuable content that engages and delights the audience. She emphasizes the importance of storytelling, authenticity, and empathy in content creation and encourages marketers to focus on creating content that connects with their audience on a deeper level.

Handley is a vocal advocate for the idea that marketing should be helpful and not intrusive. In her view, the best marketing is not marketing at all, but rather creating content that is so valuable and useful that people seek it out on their own.

Impact On The Industry Of Ann Handley

Handley's contributions to the content marketing industry are immeasurable. Her work at ClickZ and MarketingProfs helped shape the digital marketing landscape, and her books and speaking engagements have helped countless marketers around the world improve their content marketing strategies.

In addition to her direct contributions, Handley has also been an inspiration to many in the industry. Her approach to content marketing, which emphasizes quality over quantity and empathy over sales, has helped shift the industry away from traditional, interruptive advertising and towards a more customer-centric approach.

5 Lessons Marketers Can Learn From Ann Handley

Speaking Reel - Ann Handley

Ann Handley is a content marketing expert, speaker, and best-selling author. Her work has helped shape the content marketing industry, and her insights and ideas have inspired countless marketers around the world. Here are five lessons that marketers can learn from Ann Handley:

Quality Over Quantity

Ann Handley emphasizes the importance of creating high-quality, valuable content that engages and delights the audience. She believes that marketers should focus on creating content that is so good that people seek it out on their own. In her book "Everybody Writes," she writes:

The key to great content is to create the best answer to a person's question, and to do it in the clearest, most concise way possible.

- Ann Handley

Empathy In Marketing

Handley believes that marketers should focus on understanding their audience and creating content that is empathetic and helpful. In her view, the best marketing is not marketing at all, but rather creating content that solves a problem or answers a question for the audience. She writes:

Marketing is not about creating more noise. It's about creating a more meaningful connection between your company and your customers.

- Ann Handley

Storytelling

Ann Handley is a vocal advocate for the importance of storytelling in marketing. She believes that stories are a powerful tool for creating emotional connections with the audience and that marketers should focus on telling stories that resonate with their audience. In her book "Content Rules," she writes:

Great stories happen to those who can tell them.

- Ann Handley

Authenticity

Handley believes that authenticity is essential in marketing. She encourages marketers to be true to their brand and to create content that reflects their values and personality. In her view, authenticity is what sets brands apart and helps them connect with their audience on a deeper level. She writes, "Authenticity is the benchmark against which all brands are now judged."

Customer-Centric Marketing

Ann Handley believes that marketers should focus on creating content that is customer-centric. In her view, the best marketing is not about selling, but about helping. She encourages marketers to create content that solves problems, answers questions, and adds value for the audience. She writes:

If your content isn't driving the conversation, you're doing it wrong. Your content needs to be something that inspires people to talk about you, to share, and to engage.

- Ann Handley

People Also Ask

What Is Ann Handley Known For?

Ann Handley is known for being a content marketing expert, speaker, and best-selling author who has had a significant impact on the content marketing industry.

What Is Ann Handley's Writing Philosophy?

Ann Handley's writing philosophy is centered around creating high-quality, valuable content that engages and delights the audience. She emphasizes the importance of empathy, storytelling, authenticity, and customer-centric marketing.

What Are Some Of Ann Handley's Best Books?

Some of Ann Handley's best books include "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content," "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business," and "Digital Marketing Growth Hacks: The Ultimate Guide to Marketing Your Business."

What Companies Has Ann Handley Worked With?

Ann Handley has worked with many companies over the course of her career, including Microsoft, Salesforce, IBM, and the New York Times.

What Is Ann Handley's Advice For Creating Great Content?

Ann Handley's advice for creating great content is to focus on quality over quantity, be empathetic and customer-centric, tell stories that resonate with the audience, be authentic, and create content that adds value for the audience.

Conclusion

Ann Handley is a true pioneer in the world of content marketing, and her work has had a profound impact on the industry. Her focus on quality, empathy, storytelling, authenticity, and customer-centric marketing has helped shift the industry away from traditional, interruptive advertising and towards a more customer-centric approach.

Her legacy will continue to inspire marketers around the world to create content that truly engages and delights their audience.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Public Relations Crisis In PR - Tips On How To Manage This Crisis Efficiently

    Others

    Public Relations Crisis In PR - Tips On How To Manage This Crisis Efficiently

    A public relations crisis in PR, or any industry, can be a major challenge for organizations to navigate. It occurs when an organization faces negative publicity or public scrutiny that can significantly damage its reputation and, in turn, its bottom line. In the PR industry specifically, a public relations crisis can be particularly damaging as the organization is expected to have the expertise to manage and prevent such situations.

  • Successful Communications Strategy During COVID-19 - Never Miss Out

    Business

    Successful Communications Strategy During COVID-19 - Never Miss Out

    To guarantee a successful communications strategy during COVID-19 pandemic seems to be a daunting task. Nonetheless, it’s still achievable - if you know the right things to do. From being transparent to emphatic, know what it takes to make people listen.

  • What Is A Registered Copyright?

    Business

    What Is A Registered Copyright?

    What is a registered copyright? Registered copyright provides the copyright owner with exclusive rights to reproduce, distribute, and display their work and is an important tool for protecting intellectual property.

  • Backlink In Digital Marketing - Boosting Your Website's Visibility

    SEO

    Backlink In Digital Marketing - Boosting Your Website's Visibility

    In the digital world, every business needs a strong online presence to succeed. But with millions of websites competing for attention, how can you ensure your site stands out? The answer lies in backlinks, a powerful tool for boosting your website's visibility and attracting more traffic. In this guide, we'll explore the importance of backlink in digital marketing.

  • How To Build Backlinks For SEO The Right Way And Improve Your Rankings

    SEO

    How To Build Backlinks For SEO The Right Way And Improve Your Rankings

    If you're looking to improve your website's search engine ranking and drive more organic traffic to your site, building backlinks is an essential part of any successful SEO strategy. However, it's important to approach link building in the right way to avoid penalties and maximize your results. Know how to build backlinks for SEO the right way and improve your website ranking!

  • Effective B2B Influencer Marketing - Connecting With The Right Influencers

    Business

    Effective B2B Influencer Marketing - Connecting With The Right Influencers

    Influencer marketing has been a popular tactic for B2C brands, but it's also gaining momentum in the B2B space. In this article, we'll explore some tips and strategies for effective B2B influencer marketing.

  • Instagram Marketing Strategy Tips - Maximizing Instagram For Marketing

    Social Media

    Instagram Marketing Strategy Tips - Maximizing Instagram For Marketing

    Instagram has become one of the most popular social media platforms for businesses to promote their products and services. In this article, we'll be sharing some Instagram marketing strategy tips to help you create an effective marketing plan for your business.

  • Google Keyword Planner - How To Use The Free Tool For SEO

    SEO

    Google Keyword Planner - How To Use The Free Tool For SEO

    Google Keyword Planner is a powerful tool that helps businesses and marketers identify the most relevant keywords for their online advertising campaigns. This tool allows users to research and analyze search terms to determine their potential performance in terms of search volume, competition, and cost-per-click. If you're looking to boost your website's visibility on search engines, learning how to use Google Keyword Planner can be a game-changer.

  • Do You Still Need Directory Submissions For Local SEO?

    SEO

    Do You Still Need Directory Submissions For Local SEO?

    In the world of Local SEO, one of the most important tactics is directory submissions. Directory submissions for local SEO involve submitting your business information to online directories and listing sites to improve your visibility and local search rankings. By including accurate and up-to-date information about your business in these directories, you can make it easier for potential customers to find you online and ultimately drive more traffic to your website or storefront.

  • How To Improve SEO - Strategies To Try First

  • 10 Types Of Backlinks That Boost Your Website SEO

  • Types Of Backlinks For SEO - A Comprehensive Look

  • Conversational Writing Tips - Mastering The Art Of Conversational Writing

  • Advanced Chatgpt Prompt Engineering - Maximizing Efficiency And Personalization