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Small Business SEO - How Much Does SEO Cost? Here Is What You Can Anticipate For Your Small Business


SEO, or search engine optimization, is essential to your online success.

Without it, even if your website is meticulously designed and unique, it may remain unknown to your potential customers for years, if not forever.

SEO is not a single procedure, but rather a comprehensive set of tools that make your website relevant to user searches and queries.

Small business SEO is profitable because it aids in both customer acquisition and future expansion.

However, some business owners believe that SEO rates are too expensive and attempt to do everything themselves.

COPYRIGHT_MARX: Published on https://marxcommunications.com/small-business-seo/ by Keith Peterson on 2022-07-18T04:39:15.231Z

This article fully comprehends this viewpoint, but also have arguments to prove you the need of SEO and that it should be provided by seasoned professionals.

How Much Does SEO Cost for a Small Business?

What Is SEO And What Services Does It Include?

Let's begin with the fundamentals of what SEO is.

This is the optimization of your website and its content for search engine requirements.

Regardless of your advertising strategy, it is unlikely that customers will visit your business solely because of it.

Relying on the SEO toolkit is much more practical.

Let's take a simple example.

If you sell children's clothing at your store in Austin, Texas, you are likely interested in attracting local customers.

Or you are prepared to coordinate the transport of your products to other states.

In a typical offline scenario, people visit your store after seeing an ad or signboard above the store.

To visit your website, they must understand what you offer in an online environment.

It is the responsibility of SEO to make your site informative for both visitors and search bots that rank sites based on user requests.

With the proper SEO strategy, your website will appear at the TOP of Google or Bing when a user conducts a search for baby clothes in Austin, Texas, or a similar search.

75% of all search traffic is generated by the first page of Google, as the majority of users do not go beyond the first page of search results.

Three elements are required for a website's pages to rank in the top ten: technical optimization, content, and "authority."

  • Technical site optimization - is the detection and correction of technical errors on a website that can negatively impact page load times, correct browser display, and indexing by search engines. In addition, technical optimization involves the creation of site architecture and the placement of links between internal pages.
  • Content - is the publication of high-quality, relevant, trustworthy, and structured information content on the website (images, tables, texts, audio tracks, videos).
  • "Authority" entails increasing links from other sites, Internet mentions of the brand, and brand inquiries.

In addition, the range of SEO services is sufficiently vast. It contains:

  • Existing preliminary audit and site analysis, if any.
  • Strategy formulation.
  • The incorporation of SEO into the site engine entails work with the page order, the correct filling of tags and meta-data, and other functionality-related operations.
  • Development of relevant content and selection of the semantic core, i.e., user requests and keywords derived from them, based on which your website should be positioned in search engines.
  • Building external and internal links. That is, incorporating links to your site and its individual pages both within your site and on external resources.
  • SEO promotion analytics and strategy adjustments in the event of ineffectiveness.

Obviously, the range of SEO services for a small business will vary depending on your preferences, the site's current status and ranking, the length of the project, and other factors.

Now is the time to consider which of the available payment models for SEO services for small businesses you should prioritize.

SEO Price Models For A Small Business

First, let's examine the components of the price for a package of SEO services.

The basic list may include preliminary consultation, planning, services to improve the website's search engine ranking, and additional maintenance.

SEO Price Models For A Small Business illustration
SEO Price Models For A Small Business illustration

You must realize that the SEO process is a lengthy one, as it requires constant monitoring and a flexible strategy that, on average, takes weeks to produce visible results and a high ROI.

As a result, there are numerous SEO pricing models.

Hourly Rates

Some SEO specialists bill by the hour.

This occurs more frequently when an internal consultant or team is hired.

If you choose this path, the hourly SEO cost ranges from $75 to $150.

When budgeting for SEO, it's easy to focus solely on the bottom line, but don't lose sight of the big picture.

A coordinated social media and blog content advertising campaign may cost more initially, but it can increase sales.

Organic search results provide the highest ROI for business websites.

Monthly Retainer

A subscription can reduce monthly expenses while providing a variety of benefits.

Quality SEO firms monitor keyword performance and make adjustments to improve results.

They frequently produce engaging content that is beneficial for SEO and customer retention.

It's not uncommon for small businesses to pay more than $1,000 per month for national SEO services, although pricing is determined differently by each agency.

Local SEO services may begin at $250 per month at some agencies; this is typically because local search focuses on a specific location or city that may be less competitive than national search.


SEO firms may charge based on individual projects.

These projects may include optimizing the appearance of websites for SEO, building links, or creating an appealing social media profile.

During a trial run, other project-based campaigns concentrate on producing a certain number of blog posts or social media posts.

In general, you can expect to pay between $1,000 and $5,000 per project, though this range varies depending on the amount of work required.

Is SEO Worth It For Small Business?

A survey of 500 marketing professionals in charge of marketing budgets at small businesses revealed that less than half allocate no funds to SEO.

Small businesses that invest in SEO services invest between $500 and $1,000 per month.

When you invest in SEO, you receive what you pay for, and when you do not, you lose market share to your competitors.

We understand why small businesses do not invest in search engine optimization.

Many marketing professionals and small business owners are too busy to educate themselves on something as complex as search engine optimization (SEO).

Many believe that SEO functions similarly to paid advertising and anticipate an immediate return on investment for every dollar spent.

In reality, SEO is a long-term strategy that requires 6 to 12 months of consistent effort to generate a significant return on investment.

Changing course or abandoning the SEO campaign prematurely could prevent your small business from achieving the desired SEO results.

Many small business owners are preoccupied with running their companies and devote little to no time to marketing education.

The majority of businesses concentrate on operations, developing step-by-step systems to get from A to B.

Assuming that SEO marketing functions similarly to running a business, many small businesses fall for SEO scam artists' promises of page 1 rankings for $99.

SEO is not a commodity, and treating it as such will result in your company falling victim to a scam.

For these reasons, SEO is not worthwhile for business owners who are unwilling to invest the necessary time and resources to receive a substantial return on investment from SEO.

This does not imply that you must devote time to learning SEO yourself.

Coins and a mini graduation cap above
Coins and a mini graduation cap above

Nonetheless, you should spend time educating yourself on SEO so you do not fall victim to SEO scammers.

In addition, you will have realistic expectations regarding the time and resources required for SEO.

The cost of cheap SEO is significantly higher than the cost of doing SEO correctly.

For SEO agencies and freelancers to provide cheaper services, they must take shortcuts.

This causes these SEO agencies and freelancers to engage in unethical SEO practices that violate Google's SEO guidelines.

When Google discovers that your website has violated its policies, it will remove it permanently from its index.

This means that the money you spent on SEO for your business was completely wasted.

When Google imposes a penalty, it could be fatal to your business.

Avoid business-ending decisions by educating yourself on SEO and allocating a budget for SEO that generates a strong ROI over time.

How Much Should A Company Spend On SEO?

Words 'how much?' and coins icons
Words 'how much?' and coins icons

Before establishing a budget for SEO, you must establish realistic, high-level business objectives.

Your strategic business objectives must include measurable outcomes and a realistic timeframe for achieving them.

The most important goals to measure have the greatest direct impact on the bottom line.

In organic SEO sessions, goal conversions and revenue have a direct effect on the bottom line.

When setting goals, you should keep two things in mind.

Your Goals Must Be Realistic

Word 'goals'
Word 'goals'

Expecting to surpass competitors who have invested for years in SEO within the next few months is a pipe dream.

However, defeating your rivals on a realistic timeline and with a realistic budget is achievable and plausible.

You Must Give The Campaign Adequate Time To Work

Patience on a white puzzle piece
Patience on a white puzzle piece

According to Google's YouTube video on "How to Hire an SEO," your SEO campaign should run for four to twelve months.

This enables your SEO agency or freelancer to assist with business enhancements.

Then, over time, you will benefit from these enhancements.

Remember that your strategic business objectives will determine the necessary tactics for success.

Start by defining your business objectives in order to create a framework for developing an action plan and the necessary budget to implement that plan efficiently and generate a high return on investment.

Top Factors Affecting SEO Costs For Small Business

What factors can influence small business SEO costs? There are numerous such factors.

Hire A Large Reputable Agency Or A Freelancer

If you want to be certain of receiving high-quality SEO services, you should select an agency with extensive experience.

First, you will have access to multiple specialists simultaneously for comprehensive website promotion, and second, agencies typically offer a broader range of services.

However, the cost of the agency's services will be significantly higher than that of a freelance specialist.

The List Of Service Itself

It's one thing if you only need to modify the site slightly and keyword-stuff its content, and everything else is fine.

And it is an entirely different matter to create an SEO strategy from scratch, develop software functionality, and build each website page independently.

Consequently, prices will fluctuate.

The Position Of The Agency On The Issue Of Prices

It has reviewed the average agency rates in the United States.

However, SEO costs for small businesses can vary globally by dozens of times.

Top Recommendations For Small Business To Reduce SEO Costs

For a small business, things aren't as bad as they appear.

Here are some suggestions for reducing your SEO expenses.

  • Determine the precise objectives and timeline for SEO. The more precisely you specify the range of tasks and services you require, the less likely it is that you will be charged for unnecessary services.
  • Keep in mind that the objective of SEO for small businesses is to precisely target the audience and display your website to those who are genuinely interested in your products or services.
  • Do not assume that the more prestigious an agency is and the more expensive its services are, the better it is for you. Small businesses typically have limited access to SEO services, whereas large agencies offer turnkey services that are more suited to the objectives of large businesses.
  • SEO services are not restricted to U.S. residents only. For instance, RexSoft employs SEO specialists from various countries. Moreover, their services are significantly less expensive than those of American marketing and IT professionals.

SEO is neither a passing fad nor a budgetary waste.

Small businesses require it just as much as large ones.

But it is equally important to approach the selection of a contractor with caution and select a pricing model that will be profitable for you as it is to promote your website in the search engine rankings.

People Also Ask

Is SEO Good For Small Business?

If you're a small business trying to reach local customers, SEO is essential because it helps them find you first.

97% of individuals learn more about local small businesses online than anywhere else.

Is SEO A One-time Thing?

Optimization for search engines (SEO) is an ongoing process, not a one-time event.

It is a process because the market, the competition, and the companies that set the rules (search engines) change and evolve continuously.

Can I Do SEO Yourself?

You can absolutely perform SEO yourself (Do It Yourself SEO).

Anyone can learn how to perform SEO for their business with sufficient research and practice.


Search engine optimization (SEO) for small businesses helps you appear in the same search engine results pages (SERPs) as your rivals.

A website that has been optimized can help you stand out from the competition and attract qualified customers who are already looking for what you have to offer.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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