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SEO For Business - How To Strengthen Your PR With Links

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When people first started using SEO for business, it was considered a separate discipline from traditional PR. However, as Google's algorithm has changed, SEO and PR have become inextricably linked. Businesses have realized the value of leveraging public relations to improve SEO results.

What do you mean by that? Through press coverage and mentions, public relations brings a company into the spotlight, increasing brand awareness and reputation. These remarks, particularly when they are made online, also help to improve the quality of search engine optimization.

As a result, improved SEO results in increased website traffic and brand recognition. It's a true win-win situation.

Link building is one of the most effective techniques to improve SEO. Let's take a look at why these are crucial before we get into how you can develop more links to help your SEO. Read about SEO for business strengthen your PR with links.

COPYRIGHT_MARX: Published on https://marxcommunications.com/seo-for-business-strengthen-your-pr-with-links/ by Keith Peterson on 2022-07-18T04:39:36.835Z

Have you ever had a friend introduce you to someone, tell you about them, and essentially vouch for their reliability? If that's the case, the previously unknown person has most certainly risen in your estimation. What if numerous of your close friends said the same thing about the individual? You're probably even more likely to trust them now.

Link building follows the same idea.

The more "follow links" to your site from high-authority websites, the more power you get with search engines like Google. What is the benefit of this to you? It propels you closer to the top of the search results, where potential clients are looking for reputable companies with which to do business.

True, there are tools that will perform all of the heavy lifting for you. But beware: many of these tools employ unscrupulous methods to acquire a large number of backlinks to your site. While this appears to be the simplest (and cheapest) option, it frequently backfires. Search engines, such as Google, are well aware of these strategies and frequently penalize those who employ them.

While we don't recommend employing just any SEO tool, there are companies who specialize in SEO PR. Along with PR and SEO knowledge, such firms also provide reputation management services that can help your brand and website gain authority.

This page is aimed to lead you in the proper way if you want to do it yourself.

First and foremost, Google seeks out genuine, high-quality links. What distinguishes a high-quality link? The link's source should be...

Make your company relevant.Possess a high level of domain authority (a search engine ranking score)Be dependable.Be dependable.Have a large crowd.

How did you manage to obtain such high-quality links? Let's take a look at a few key B2B SEO ideas and techniques to improve your website's SEO quality using the PR tactics you already use.

How To Make The Most Of Your Public Relations In SEO For Business

Seo strategy with different ways to do it all pointing toward it
Seo strategy with different ways to do it all pointing toward it

Use HARO

HARO (Help a Reporter Out) is a useful tool for connecting with journalists seeking for a story.

Registration is completely free. Simply submit your name, email address, and industry and specialty information. When a journalist is looking for your point of view, the service will send you an email. You're that much closer to a mention (and a backlink!) if it's a good fit for both of you. Paid subscriptions offer additional features and perks.

This type of service might assist you in obtaining backlinks to improve your SEO in the near run. It can, however, aid you in cultivating long-term partnerships with journalists, bloggers, and influencers.

Consider Yourself A Journalist

You must first think like a journalist if you want to obtain backlinks from a popular news site.

What are they thinking about? What kind of story interests them? What kind of value could you provide to them?

One option is to use a survey to generate news. Make use of the information you've uncovered to shed new light on industry trends. Or offer a fresh perspective on a tale that has already been told.

Journalists value (and even reward) such planning with mentions and backlinks.

Develop Influencer Relationships

You can simply locate influencers who fit your sector if you have the correct tools and enough time. Tools like Traackr and Buzzsumo can assist you in identifying and contacting the right influencers for your brand.

Before you ask an influencer for a favor, you should communicate with them and get to know them. Like, comment, and share their social media posts. Even if the information isn't yours, send it to them. This will help people remember you and have a positive impression of you. They will be more inclined to agree when you ask for a favor (such as a hyperlink to your site or a guest article).

Create Content That Is Timely

Magnifying glass on search bar with other SEO icons
Magnifying glass on search bar with other SEO icons

What's going on in the globe today? Is it possible to connect your material to that event? This increases the attraction of your content to major websites. A word of advice: act promptly on such articles before your competitors do, otherwise the information will become outdated. Keep up with local and national news, and be ready to give your professional opinion when necessary.

Let's pretend you're in the B2B finance sector. If a current event (such as war or violence) has substantial financial repercussions, you can write an article offering your expert opinion on how the event will affect businesses, as well as recommendations on how they might manage. This might be a blog article, a LinkedIn or Medium post, or you could send a brief email to local business media to express your thoughts.

Don't know where to begin? Use a service like Google Alerts to be notified as soon as major news are published. Allow it to notify you when specific industry terms or even people are mentioned online. Then consider how you may add to it with your own knowledge.

Make Managing Your Online Reputation A Top Priority

PR and SEO side by side with your brand in the middle
PR and SEO side by side with your brand in the middle

What does link building have to do with your online reputation? Everything.

To begin with, Google considers negative evaluations from third-party review sites and social media. When it comes to SEO ranking, having too many reviews would be a major setback.

Second, when you approach people (influencers, journalists, and others) about collaborating to generate links, they will almost certainly investigate you. This implies they'll check you out on the internet through reviews, social media, and other sources. Any relationship can be ruined by discovering unfavorable information. After all, linking to your site may have an impact on theirs as well.

As a result, your total link-building plan must include improving and preserving your online reputation. Work hard to satisfy consumers, respond to problems and complaints as fast as possible, and go above and above in your customer service to avoid unfavorable reviews.

B2B PR firms provide reputation management services that could be a game changer in maintaining your online reputation.

Make managing your online reputation a top priority.

What does link building have to do with your online reputation? Everything.

To begin with, Google considers negative evaluations from third-party review sites and social media. When it comes to SEO ranking, having too many reviews would be a major setback.

Second, when you approach people (influencers, journalists, and others) about collaborating to generate links, they will almost certainly investigate you. This implies they'll check you out on the internet through reviews, social media, and other sources. Any relationship can be ruined by discovering unfavorable information. After all, linking to your site may have an impact on theirs as well.

As a result, your total link-building plan must include improving and preserving your online reputation. Work hard to satisfy consumers, respond to problems and complaints as fast as possible, and go above and above in your customer service to avoid unfavorable reviews.

B2B PR firms provide reputation management services that could be a game changer in maintaining your online reputation.

Take A Look At Twitter

Many businesses, including media, use Twitter as a central hub. Journalists frequently use Twitter to advertise PR opportunities in order to find someone for a story or an interview.

How can you gain access to this hub? It's all about using hashtags that are specific to your industry. Journalists frequently use the hashtags #journorequest or #PRRequest to spread the word. To sort out the irrelevant posts and locate a PR opportunity that will work for you, combine these hashtags with one particular to your industry, such as #b2b, #manufacturing, or #accounting.

Make Use Of Press Releases

In recent years, the use of press releases has declined, and some have even said that press releases are no longer effective. These useful tools are far from dead, and they can still assist spread the word about your news.

Over time, press releases have changed. The key to a good press release is storytelling now more than ever. You must make it simple for modern journalists, who confront a variety of constraints and deadlines. Create a story that people can use right away, complete with statistics, quotes, and pictures.

While syndicated websites can spread your press release, "no follow" links mean you won't get any SEO benefit from them. Instead, post your press release on social media and include keywords that will assist journalists and influencers locate it.

You may also make your release more enticing by emailing it to a few influential people before distributing it to the whole public. This "first dibs" method boosts your story's value.

Use Discussion Boards To Generate Content Ideas

You must develop material on popular themes in order to pique the interest of top sites. You may need to conduct some research in order to zero in on a hot issue. What are the best places to look?

Online forums are a veritable treasure of great content ideas. For example, you might be able to find a forum dedicated to your sector or conduct a search for key industry words to see what people are talking about and where they are talking about it.

Reddit is one such online forum where content ideas are ripe for the harvesting. Determine what questions consumers have about your sector and generate content that fully answers them. You may also start your own topic and see where it leads you.

Quora is another wonderful online platform where people may ask questions about industry challenges. Look for questions that are relevant to your field. Comment or respond to a question to demonstrate your knowledge and authority. If feasible, support your answer with a link to some longer-form content on your site. Use it to gain ideas for what's on people's minds so you can generate in-depth content that answers those questions on other platforms. Google gives points to websites that provide answers to people's questions.

Another source of inspiration is from social listening. Buzzsumo and Hootsuite, for example, do the legwork for you and show you what's trending in your industry. Create your own opinion on the subject from there, or delve deeper into the subject to provide more value to your readers.

How SEO Can Assist Your PR?

Your SEO team should assist your PR team in optimizing the links in all of their earned media coverage, such as press releases and non-paid pieces. SEO may assist with the selection of links that contain keywords that require a ranking boost, as well as ensuring that PR is pulling the correct URL to link to.

4 Ways to Build Links for Local Businesses to Boost Your SEO Ranking

When a website with a high amount of authority or page rank links to your website, this is known as a high PR backlink. They are thought to be the most effective sort of backlink available.

What Is PR In SEO?

Previously, PR (public relations) and SEO (search engine optimization) were treated as independent marketing disciplines. The technical side of digital marketing was handled by SEO, while public relations was used to create relationships with third parties.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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