There's no doubt that the urge to buy Facebook likes is strong.
Everyone wants to get more people to follow their page and interact with it, and many websites offer cheap Facebook likes.
But buying Facebook likes won't help your businessand will actually hurt it.
This article will explain what you really get when you buy Facebook likes, where they come from, and how they hurt your business.
You will also find out why you should never buy Facebook followersand how toget real likes from real people who are interested in your brand, as well as a couple of other subtle ways to get more free likes on your Facebook page.
What Does “Buying Facebook Followers” Mean?
When you say "buying Facebook followers," we don't mean paying real people to like and follow your page.
We're talking about a marketing planthat isn't as moral.
Paying real moneyfor a third-party provider to give your Facebook page likes or followers to make your business look more trustworthy and popular than it really is.
At first glance, it seems like a good idea to buy Facebook followers to make a good impression on your customers.
But if you want your business to last, it's not a good business strategy to do that.
Now that you know what it means to buy Facebook likes, let's talk about the 5 real reasons why you should never do this.
What You Really Get When You Buy Facebook Likes
In fact, these services that let you Buy Facebook Likes may give you Facebook likes as promised.
The sad truth is that you might fall for fake accounts, bots, or people who aren't interested in you.
Fake accounts are made up accounts that are used to get people to like your account.
Sellers also use bots, which are a network of automated accounts that look like they are real.
If you get real likes from real people, that doesn't mean they will be interested in your products or services.
Another thing to think about is that most of the likes you get from real people come from click farms.
Click farms are click fraud schemes in which a click fraudster hires and pays a large number of low-income workers in developing countries a small amount of moneyfor each click they make.
In exchange, the workers click on the fraudster's advertising links.
They can sign up for newsletters, browse a website, or click links that other people have shared.
It is cruel and wrong to use click farms to get more likes.
You will get likes from weak people who are having a hard time.
They might not care about your brand and never connect with it.
5 Reasons Why You Shouldn’t Buy Facebook Likes And Followers
It Hurts Brand Integrity
Getting likes and followers is not a very sneaky thing to do.
Most of the time, there are thousands of bumps, and they can appear almost overnight. This is clear to even the most casual observer.
What will people think when they see that your page has a million fans but your last post only got three likes?
When real fans see that a brand bought followers, it lowers the value of the brand, makes it harder to build an authentic online presence in the future, hurts the brand's transparency, and makes the brand look desperate.
Once you've lied about one part of your business, how can people believe you won't lie about other parts?
Lower Engagement Rates = Fewer Organic Impressions
When you buy followers, you're not buying real, valuable eyeballs.
Your paid service is likely powered by bots or scam accounts created solely to gain followers.
Facebook's algorithm analyzes the quality of your posts and your engagement rate to determine how many fans should see them.
Your engagement rate is the percentage of viewers who liked, shared, clicked, or commented on your post.
Facebook will show your contentto fewer people if you have thousands of inactive users.
A small, engaged following is better than a large one with little to no engagement.
Twitter recently switched to an algorithm-based timeline, so buying followers is also problematic.
When you buy likes and followers, authentic fans are less likely to see your posts, hurting your organic reach.
It Wastes Your Ad Money
Ad campaigns increase page impressions and engagements.
Your ad money will be spent promoting content that will be seen (at best) by disinterested paid likers and (at worst) by spam accounts no one is looking at.
Buying Facebook likes and followers limits future ad campaigns' reach.
If you do social media marketing, pay Facebook or Twitter directly to boost posts or run adsto your authentic followers.
It may take longer to reach the sky-high numbers promised, but you'll target real users in your demographic and increase brand awareness and engagement.
It Skews Demographic Data, Harming Future Marketing Efforts
One of the first things to think about when making a marketing or communication campaign is your target audience, or the people you want to reach.
One of the best ways to figure this out is to look at the demographics of the people who already like your page and use that information to guide your content creationand marketing.
When you use click farms to artificially grow your fan base, it can change the demographics of your followers in a way that is mostly random.
If you pay for likes, you can't really know who your customers are, which hurts your long-term strategy and your ability to connect with people who are really interested in your page.
Platforms Forbid It
As part of their efforts to stop spam, most platforms have rules that make it clear that you can't buy followers.
Don't think you won't get caught just because you haven't been caught yet.
There are even guides out there that tell users how to tell if a brand has bought fake likes, so assume that your audience is also getting smarter.
Instead Of Buying Facebook Likes, Run Facebook Ads
Instead of buying Facebook likes, run ads on Facebook to get real likes and make your page profitable.
The Facebook Business Manager is the best way to keep track of all your Facebook assets, like your page, ad account, Pixel, etc.
Advantages Of Running Facebook Ads To Get Page Likes
If you run Facebook ads, real people will like them because they will be shown to real people.
You won't have to worry about bots and fake accounts giving you fake likes.
You will also get likes from the right people.
Facebook will show your ads to real people based on how they interact with the site and what they look at.
This way, people who are interested in your product will like it.
People Also Ask
Is Buying Followers A Good Strategy?
Buying Instagram followers is not a good idea.
Most of the followers you bought are probably bots or dormant accounts, so they won't respond to your posts.
This means that your posts won't show up on Explore Pages or in the newsfeeds of the people you want to see them.
Is It Okay To Buy A Facebook Page?
When you add this to the recent change in ownership, it's a huge red flag, and Facebook is likely to remove your account or ban you.
To put it simply, buying accounts just isn't safe anymore.
There are too many risks for too little reward.
Will People Notice If I Buy Followers?
If you don't use your account much, you might not notice for a long time.
Most of the time, fake accounts are what you'll see when someone buys fake followers.
At first glance, they might look fine, but they are usually easy to spot.
More to come on that.
Conclusion
Don't pay for likes or followers on Facebook.
It can be very tempting to buy likes, especially when clients want results right away, but it's not worth it.
Don't be tempted to take the easy way out. Instead, build your brand in an honest way by creating interesting content and using direct boosts and ad campaigns (in a strategic way, of course) to help.
Stay honest, and you'll get long-term benefits.