• Business
  • SEO
  • Social Media
  • Branding
  • Ads
  • Others

How To Find Your Community’s Founding Members

When you want to build a high-quality community, it takes a long time. It takes a lot of time to get to the point where the community is self-sustaining.Until then, it's you and a group of founding members who are in charge of all the talk.The key to keeping the community going until it reaches a certain size is to find the people who helped start it up.You only need 5-6 people who will be the glue that holds your community together: they're the reason people show up every day.

How to find Co-Founders & Core-Team Members

The Head Of Community

Most founders think of community as something to add on after they have found a good product/market fit.

There are a lot of start-ups where the person in charge of community is an overworked and underpaid marketing intern who has been given the job of community manager.

However, you have to get the founders involved in the early stages of your community work.During the early stages of the project, as the founder, you must serve as the de facto head of the community. When the project is done, you will hand over the baton to your head of community.There is very little chance you'll find a person who will help you build a community even if you're looking for someone to work for you.It also outsources.Prepare to spend a lot of money!

Back at Avalon Army community, they didn't hire first community member until almost a year after they started their Facebook group and Discord server on Facebook.Whenever it's too hard, give it up.When a company is at a later stage, you can hire someone who has both the skills and the drive to build a community for the company. This person can be paid well with VC money or profits.

The Team

People who work in your community should think about the jobs that need to be done.

  • Creation and curation of content
  • Fostering social connections between members of the community.
  • General community operations and analytics.
  • Moderation

Always recommend hiring from the community itself.A candidate who fits in well with the team and embodies your company's values is often hard to teach. They also have the ability to work well with the rest of the team.There are some cultural boxes that might already be checked off if they're part of your community.

In the great hiring debate, when it comes to the community team, culture is the most important thing to look for in a new person.

People from other teams should also come.Your founding team should be made up of people who helped start the community and people who help with your product, customer service, marketing, and so on.

Also, the people who helped you start the community make it worth it for you to keep going.When you see a few people who are excited, you give the community a real chance instead of a half-hearted one.

Build Your List Of Prospective Members

That starts with making a list.You want a list of 50 to 150 people who might be interested in your show.This group has to meet two requirements before they can go.

They must be x who x.As an example:

  • HR people who live in London
  • People in HR who are younger than 30
  • HR professionals who think social technology will change their job

People, habits, and emotions are all factors that will be used to qualify someone for a job (who your audience are, what they do, and what they think).

Build The List, Then Build The Relationships

Once you have a list of 50 to 150 names, you can start to build relationships with them.Don't do this quickly.If you personally reach out to 10 people a day, it will only take you three weeks.

You need to keep those relationships going for a short time.Once you have their trust, you can ask them what they think about the community idea and invite them to be a founding member.

Share: Twitter | Facebook | Linkedin

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Kansas Sports Betting Goes Live - How Much Revenue Will The State Bring In? More States To Follow?

    Others

    Kansas Sports Betting Goes Live - How Much Revenue Will The State Bring In? More States To Follow?

    Now that sports betting is legal in Kansas, bettors are profiting big time. From September 1 to September 11, over 2.4 million wagers were made in Kansas, and winners collected over $47.5 million, according to the Kansas Lottery.

  • 7 Ways Well-Chosen WordPress Theme Will Help Your Website

    SEO

    7 Ways Well-Chosen WordPress Theme Will Help Your Website

    These days, starting a personal website is so easy that even a student with no experience can do it.

  • 7 Reasons To Hire An Accountant As A Student

    Others

    7 Reasons To Hire An Accountant As A Student

    Stepping into adult life isn’t only about partying whenever you want and having the freedom to never clean your room ever again.

  • How To Choose The Best Project Management Apps On The Market

    Business

    How To Choose The Best Project Management Apps On The Market

    Having a reliable tool for managing projects makes it much simpler to plan, carry out, and keep track of how far along a project is.

  • How To Use Online Reviews To Grow Your Business

    Business

    How To Use Online Reviews To Grow Your Business

    Online reviews are a great tool that you can add to your marketing and promotion plan to help you attract new customers.

  • What Is Guerilla Marketing, And How Do You Launch Such A Campaign?

    Business

    What Is Guerilla Marketing, And How Do You Launch Such A Campaign?

    In the ever-evolving marketing world, businesses must continually find new ways to capture consumers' attention.

  • How Your Leadership Team Can Improve Employee Happiness

    Business

    How Your Leadership Team Can Improve Employee Happiness

    Employee happiness can be one of the most valuable assets a business has. It makes employees stick with the same business longer, boosts their productivity and encourages them to form stronger partnerships with their coworkers.

  • Branded App Benefits And Risks

    Branding

    Branded App Benefits And Risks

    A branded app is an application developed by a business to market its brand. Branded apps usually show who the company is by using its slogan, values, colors, and logo, as well as its style and look.

  • Search Engine Optimization For Startups - Tools And Strategies For Rising To The Top

    SEO

    Search Engine Optimization For Startups - Tools And Strategies For Rising To The Top

    The core of digital marketing is still search engine optimization (SEO). Even though new strategies and approaches are always being made, high SERP rankings for a company's keywords are still a big part of how well many companies do.