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Domain SEO - Create The Perfect Domain That Suits Your Website


Domain SEO affects almost everything on your websites, including the content, landing pages, and even the products you sell. It's important for the success of your brand to know how your domain name affects page rankings and web traffic.

What's in a domain name? When it comes to SEO, you may not know as much as you should. Your domain name lets people know who you are, what services you offer, and how you look in the market.

Depending on what you register, your online presence could look friendlier or less friendly to people who are looking for you. Now more than ever, it's important to rank high for SEO, especially when it comes to your domain name.

What Is Domain SEO?

Domain SEO is the process of improving owned domains so that they are easier for people and search engines to find. To make the perfect web identity, you need to choose a simple phrase, an optional subdomain, and a top-level domain (TLD).

COPYRIGHT_MARX: Published on https://marxcommunications.com/domain-seo/ by Keith Peterson on 2022-08-31T14:29:02.752Z

Domain SEO is different from SEO for a webpage or URL, despite what most people think:

  • Webpage SEO is the process of making your digital web content, like text, images, and buttons, as good as it can be.
  • URL SEO is all about optimizing things like title tags, link anchor text, and parts of the web address itself.
  • Domain SEO only tries to improve the name of the domain you have registered.

Domain name SEO works best as a strategy that goes along with other optimization efforts, such as on-page, off-page, and technical ones. The more time you put into making a domain name that is clear and polished, the easier it will be to move forward with other SEO strategies.

Should I Consider SEO When Choosing A Domain Name?

Should Your Domain Name Contain Keywords to Boost SEO Rankings?

Yes, but keywords aren't the only thing that matters when it comes to SEO for domain names. When choosing a domain name, you want people to be able to remember your brand, your business, and what you have to offer.

An SEO-optimized domain name is one that is relevant, has a brand, and lets people know what the website is about and what it has to offer.

First of all, you don't need keywords in your domain name to get a good ranking for your site. Search engines know when a domain name is full of keywords, so they try to discourage site owners from making exact match domains (EDMs).

Instead, you should focus on making a domain name that fits your business well and is easy to remember. Building a strong online brand and a consistent online presence will help with SEO.

Even though your domain name is an important part of your website, Google uses more than 200 ranking factors to decide where your site will show up in search results.

How Does Domain Name Affect SEO?

Even though domain names aren't the most important ranking factor, they can have a big effect on SEO. Using a mix of relevant and brand-name words to make a short, clear, and clickable domain name will increase your chances of ranking well in search engines by a large amount.

Using exact-match keywords and over-optimizing your domain name, on the other hand, can make your site look like spam and hurt your chances of ranking well. Getting the right balance is the key.

If we just look at a website's domain name, it's clear that using the right keywords in the domain name can make it much more likely that it will rank well in search engines.

But that doesn't always mean that exact-match domains will rank first. Google cut the number of exact-match domains that ranked well in 2012 to get rid of spammy and keyword-stuffed websites from search results.

For example, if we search for service-based businesses in Sydney, many of the top websites have "Sydney" and the service keyword in their domain name.

The trick here is that they have all found domain names that are relevant, well-optimized, focused on their brands, and work well with other search ranking factors.

SEO can be affected by domain names in a big way. Having the most relevant and appropriate domain name can help you reach the right people and move up in the search rankings faster.

But it's not just about keywords you need to have a well-optimized website before your domain name can help you.

Do Domain Names Help With SEO?

Domain Related Factors for SEO Audit & Growth | SEO Tips | WsCube Tech

As a business owner, choosing a domain name is a pretty important task because it will become the business' brand name. So, even though Google has said that domain names don't affect search engine rankings like they used to, the right domain name can:

  • High Click-Through Rates
  • Perception of Trust and Authority
  • Competitive Edge Over Opponents
  • More Brand Potential
  • Positive User Behaviour Which Can Impact Search Engine Rankings

If you want to get the most SEO value out of your domain name, you need to find a balance between a domain that is too long and a domain that is well-branded. It's all about sending the right signals.

In the SEO community, everyone knows that Google can punish exact-match domains if the owner isn't careful with how they manage the website's content. So, domain names should be based on the brand, but having a domain name that is SEO-friendly can help your efforts.

How To Choose An SEO-friendly Domain Name?

How to Choose a Perfect Domain Name for Your Website

Use Top-level Domain Extensions

You need to know which domain extension is right for you or your business before you buy a domain. In the domain name system, there are more than 1,000 domain extensions, and it can be hard to choose one.

W3Techs says that more than 49 percent of all domain names end in ".com." You can also use other popular domain extensions like ".net," ".org," ".edu," ".info," etc. Most domain names end in ".com," ".net," ".org," or ".edu."

But if you want to start a blog, a business, or any other kind of website that will make you money, you should use the.com extension. You may have noticed that when someone tells us the name of a website for the first time, we usually type in the.com at the end. It's so popular, so this makes sense.

You might wonder if choosing a.com domain helps with SEO in any way. If that's what you want to know, then the only important part of a domain name is the domain, not the extension. With these extensions, different kinds of websites can be told apart.

  • .com - .com is used for websites that sell things or make money. Apple.com is a good example.
  • .net is short for "networking." It was made for websites about networks, like slideshare.net.
  • .edu: Most websites that have to do with education use this extension. harvard.edu is one example.
  • .org: The.org extension is mostly used by non-profit groups, like Wikipedia.org.

Now you know what kind of domain extension works best for your site. If you want to make money from your website, you should go with the.com domain. But if you are still not sure which extension is right for you, you can read an article that explains the difference between .com domain and .net domain.

The.com extension is so popular that it seems like all the good.com domains have already been taken. In this case, you need to come up with new domain names or use.net or.org.

Go For Brandable Domain Names

Have you ever wondered why many well-known websites always rank higher than new ones? The answer is that each website is a brand, not just a website. Brand signals are used by search engines like Google to show articles from high-quality websites.

What makes a domain name good for a brand, though? Well, there are a number of things that play a role, such as, A brandable name is one that is unique and doesn't mean anything in particular, like Google.com.

  • It’s very simple and easy to remember
  • It’s simple to pronounce
  • It stands out from the competition

For example, "Apple.com" seems like a better name for a brand than "TheNewBrandApple.com." Try adding relevant keywords or random suffixes to come up with new names, but make sure the new domain sounds like a brand, as we talked about before.

Keep Your Domain Name Short

Your domain name should be as short as possible. Domain names that are short are easy to say and remember. Most successful companies, like Google, Amazon, Twitter, Facebook, and so on, have short names.

A study found that the average length of a domain name is about 12 characters. We suggest that you keep the number of characters in your domain name between 6 and 14. Avoid hyphens and numbers in your domain name

For SEO, it's always best to avoid hyphens and numbers when choosing a domain name. It's harder to say words with hyphens and numbers. Apple.com is a good example.

Apple.com is a very short and easy-to-say domain name. Apple.com sounds more like a brand than anything else. What if the name had hyphens or numbers in it, like "App-le.com" or "Number1Apple.com"? If that was the case, the company could not have grown so quickly.

So, when you're looking for a domain name for your new website, keep it simple and stay away from numbers and hyphens. Make sure it’s easy to type and memorable To be successful online, you need a domain name that is easy to remember.

Now, think about what will happen if your users want to come back to your website. Your domain name will be hard to remember, and if they misspell it, they will end up on a different website. Not only that, but you will also lose visitors and money this way.

Think about how successful sites or businesses pick their domain names. Google, Facebook, the BBC, Twitter, Yahoo, etc. are all examples. All of them are easy to spell, which is something they all have in common.

Don’t Use Repeated Letters

When you buy a domain, you should also remember not to use the same letters more than once. Always keep it simple. Let's compare "flowershop.com" and "floowershoop.com" as domain names.

"Flowershop.com" is a good domain name because it's short and easy to remember. The letters in the second domain name, "flowershoop.com," are repeated. Now, both domains look different but sound the same. If your domain name has the same letters over and over, most people will misspell it and go to a different site.

Most good domain names have already been registered. But just because your business is in the same category doesn't mean you should use the same brand name and repeat the letters.

Use Domain Name Generators For New Domain Ideas

It's no surprise that most good domain names have already been taken. There is a way to make hundreds of thousands of domain names, which is good news. A domain name generator can help with this.

Basically, a domain name generator adds the most common and relevant suffixes on its own. NameCheap is a great tool for making domain names. Domain name generators help you think of new domain names domain name that is good for SEO.

Add A Keyword To Your Domain Name

If you know about search engine optimization (SEO), you already know how important keywords are. On a page on your site, for example, you usually put the keywords in the title, the meta description, the URL, and more than once in the article.

It doesn't help SEO, but if more people click on your search listing, it could help you get more search traffic. For example, if you are a web developer, "webdevs.com" would be a good domain name that includes a keyword.

To register a domain name, write down a few domain names that fit your business. You can also use a tool that makes domain names if you need to.

Should I Change My Domain Name?

SEO Tips When Changing Your Domain Name

If you already have an exact match domain, you might be wondering if you should change it. Most likely not, though it depends. Companies and websites that have built a name for themselves and get a lot of traffic do not need to change their domain.

Building a brand takes years of hard work and taking care of your reputation. If a company is doing well with its brand, don't change it. Instead, put most of your SEO efforts into writing good content, building referral links, and getting good reviews or mentions from people who matter.

If your business is new and you are just getting started, you might want to think about making a change. In general, as your business grows, you may want to offer more products or services than the keyword you put in your domain.

Having an exact match domain could stop you from growing in the future. Focus on getting the best SEO results by using strategies other than just keywords.

People Also Ask

Which Domain Is Best For SEO?

Instead of.net and.org, .com has become the most common domain extension, making it the easiest to remember. This is basically why the.com domain extension is the best for SEO. Since.com domains are the most powerful, more people are using them.

Is Domain Good For SEO?

In general, your domain name isn't a direct factor in how Google ranks your site. However, some parts of your domain name may affect your overall SEO success.

These include things like how easy it is to remember, how long it is, how often keywords are used, how easy it is to remember, and more.

Does Domain Really Matter?

Absolutely. Choosing the right domain name is an important part of your marketing strategy. You should pick a domain name that goes with your company's brand and isn't too hard to remember.


Using relevant keywords is just one part of making a domain name that is good for SEO. Focusing on branding that users will love is an important part of making an SEO-friendly domain name.

When coming up with your domain name, ask yourself, "Is this something I would click on?" The main thing you should care about is how people interact with your domain.

No longer can you count on an exact-match domain to help your site rank well in search engines. It takes a lot more than the right domain name to rank well for relevant search terms. A well-thought-out domain name is just one small part of a high-quality website.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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