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B2B Value Proposition Examples - Improve Marketing Campaigns


Making a B2B value proposition that hits a home run is not easy. We have b2b value proposition examples. Your company might be getting ready to bring out a new product.

You have a long list of things to do, such as talking to customers, researching competitors, making a GTM strategy, and so on. With all of this to do, it may seem hard to find the time to properly plan, write, and edit the product's value proposition.

Regardless of the details, you shouldn't underestimate how important the work you're doing is: When your company (or business unit) has a strong B2B value proposition, you can use it to make better messages, better content plans, and even better sales scripts.

What Is A B2B Value Proposition?

What Is A Value Proposition in B2B Sales?

COPYRIGHT_MARX: Published on https://marxcommunications.com/b2b-value-proposition-examples/ by Keith Peterson on 2022-10-27T01:15:18.978Z

A B2B value proposition is a sentence that describes the unique benefits a customer will get from using a product or service from your company. This should be in line with how you position your brand as a whole and how you talk about your product or service.

A value proposition should also be as convincing as possible. Even though the rest of your marketing and sales teams can use it as a reference, your customers should be the main ones to read it.

That means that your company's solution needs to have a B2B value proposition if you want to compete with the other companies. But a killer value proposition is even more important if you want to beat your competitors and get more customers.

The Top 10 B2B Value Proposition Examples


MailChimp website
MailChimp website

Through its email service, MailChimp presents itself as a smarter way to market. It speaks to your business goals, no matter what they are, and shows how a partnership could help you reach those goals.

Notice how they talk about themselves in the third person. People often say that "you" is one of the most powerful words in English because it makes a personal appeal to the audience.


Slack homepage
Slack homepage

Slack knows that a value proposition that is easy to understand is a strong one. Their idea makes it clear that it's an app for the workplace and speaks to anyone who wants an easy way to talk to their coworkers.

Since Slack is an app that makes things easier and helps people be more productive, it makes sense that they wouldn't waste time with a long tagline that explains what they do.


HubSpot homepage
HubSpot homepage

HubSpot faces a hard challenge by putting together a value proposition for three services: marketing, sales, and service software. Still, they manage to put them all together in a way that makes sense to make one big point: "a better way to grow."

HubSpot shows how smart it is to unite your brand, even if your company offers a lot of different services or products.


Evernote webpage
Evernote webpage

Evernote's target market is clear: it's for busy professionals who need to stay organized. Their value proposition is that organization will be easy, and they deliver on that promise by letting you easily put all your notes in one place. They also show that the app can be used on a desktop computer or a mobile device.


Square homepage
Square homepage

Square's value proposition is for companies that sell consumer goods by giving them a tool that can take any kind of payment. Their value comes from the fact that they help you adapt to your customers better.

As part of its value proposition, Square also shows a video. This lets people learn more about the product without having to read a lot of text.


Stripe webpage
Stripe webpage

Stripe is another online payment tool, but it shows how powerful a value proposition can be in a different way. They say things like, "We handle billions of dollars every year." to show that they are the best and that others should try to be like them.

Many businesses worry that the money they spend on a service won't pay off. Stripe solves this problem by showing that they are well-known and can be trusted.


Unbounce homepage
Unbounce homepage

Unbounce's value proposition is that it is used by a lot of people. They are big enough to work with more than 15,000 brands, and they list the big companies that use their product. Their value proposition tells companies that they can help convert customers no matter how big or small the company is.


Proven homepage
Proven homepage

Proven knows that it's hard for many businesses to find the right people. Their value proposition is to make hiring easier and less stressful for businesses.

Proven also does a great job with their proposal because they focus on the client instead of listing everything they can do. Focusing on the client's needs is what makes a strong proposal, not a list of skills and qualifications.


BigCommerce website
BigCommerce website

BigCommerce does a great job of making sure its value proposition has a call to action. BigCommerce tells you what they do and wants you to try it in one simple sentence. They have a big effect without taking up too much of your time.


Bitly website
Bitly website

Bitly describes what they do in a creative way by using action words like "click, tap, and swipe." Their value proposition works because it lets companies use how people interact with their websites to their advantage.

By saying things like "the world's leading link management platform," they are trying to show that they are the best in their field.

People Also Ask

What Are Examples Of B2B?

Some examples of B2B are making materials, clothes, car parts, and semiconductors. These items are part of a business deal between two companies.

What Is B2B Value Proposition?

A B2B value proposition is a statement that describes the specific advantages your product or service offers to a customer. This ought to be consistent with the rest of your brand's positioning and the messages you want to convey about your products.

What Is B2B Marketing Strategy?

B2B marketing is how companies get other companies to want to buy their goods and services. B2B marketing is similar to B2C marketing in that it uses many different types of content and can take place on both online and offline channels.


When used right, the value proposition can make a big difference in how other businesses see you. By telling potential customers what makes your business different from the rest, you can give yourself an advantage.

Once you have a value proposition, you're well on your way to building a successful brand. But you need to do marketing to really get your brand off the ground. You can learn from these b2b value proposition examples.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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