How To Use Quality Surveys To Boost Your B2B Thought Leadership
Surveys are becoming a more valuable and persuasive resource as B2B marketing methods improve. B2B thought leadership can be achieved by combining insightful research with astute marketing methods. Let's have a look at how this is accomplished.
From the start, buyers have a predisposition to dislike brand-centric material. It's all too simple to dismiss it as marketing gimmickry. As a result, your material should not be solely focused on your company's products and services. Instead, to gain greater traction with potential customers, show off your knowledge and insight into market trends and statistics collected from your survey.
With attention-grabbing, one-of-a-kind data that has an influence on your industry, you can pique any journalist's interest. Companies may send hundreds of emails to reporters in an attempt to pique their attention and encourage coverage. What can you do to get their attention?
Journalism is all about telling stories. The key to getting media attention is to come up with a compelling topic that reporters will want to cover. Make your survey into a tale that will pique the interest of a journalist. What information does this data provide about your industry's future? Offer your company's CEO an interview on the survey's findings, or a sneak peek at how the data may help businesses. Make it as easy as possible for the reporter while ensuring that your data comes to life.
Let's start with a definition of thinking leadership. "Thought leaders are the informed opinion leaders and the go-to people in their field of expertise," according to Thought Leadership Lab.
This is what persuades people: figures, numbers, facts, and data. It gives your work more credence. What happens if you include polls in your content? Your evidence entices your prospects, the media (and B2B buyers). For example, you could remark that demand for your goods has increased fivefold compared to the previous year. The detail aids in establishing your credibility.
At the same time, surveys generate news and assist in the definition of a field. HubSpot, for example, releases its much-discussed State of Inbound Marketing report every year with great fanfare.
Let's look at some particular ways your organization might use surveys in its marketing to generate both B2B thought leadership and B2C thought leadership.
Buyers are inundated on a daily basis, in and out of the B2B sector, with content production as a major concern for every organization. What distinguishes your business?
In the midst of this never-ending stream of information, surveys can be a welcome respite. Surveys aid in the creation of unique content and the establishment of industry benchmarks. Wouldn't it be great if you could help define your industry?
Let's face it, despite the fact that polls are trustworthy and instructive, raw data frequently has the attractiveness of damp cardboard. You must transform this information into content that will appeal to and engage a larger audience. Here are some ideas for how to go about it:
Report on B2B thought leadershipPosts on social media with vital statisticsA press release for specialist publications with a specific audience.a collection of blog entries and an eBook of best practicesIn a visually pleasing format, an infographic of crucial statistics has been created.Visitors can take a quiz to see how they compare to the findings.These crucial metrics are used in a video Q&A.Content on SlideShareGet industry-leading bloggers to link to this article, and your search engine ranking will improve. But don't leave it till the last minute. Pre-announce your upcoming survey to notable bloggers and ask if they'd like a sneak peek before the public release. This will aid in the formation of a support network. Also, make a complete survey report available on your website so that bloggers and the media can connect to it. This impresses those elusive search engine elves while simultaneously increasing site visitors.
Customers who don't see a need aren't going to pay attention. If you want them to take you seriously, you must break through their false sense of security. Demonstrate that you understand the industry, especially the hidden hazards that even they may be unaware of.
Bring them out of their comfort zone by presenting a problem that needs to be addressed. Make use of your study to shed light on issues that the entire industry has to address. What areas are they squandering valuable resources? What can they do to improve their efficiency? You'll have their attention once they see there's a genuine need.
Only once you've gained their attention and proved that you understand their wants can you discuss how your product or service can help them solve their problem.
Finally, properly conducted surveys are a critical component in moving your firm from status quo to thought leader. Have you taken advantage of this crucial marketing strategy? If you haven't already done so, now is the moment.
Your sales crew is on the front lines of the battle for your business. It's your responsibility to provide them with the tools they need to complete the task on time. When used by an experienced sales team, surveys are a powerful tool.
Consider how to persuade potential purchasers to collaborate with you by instilling a sense of trust, or even urgency. Surveys may be the key to unlocking these feelings and kicking off the buying process.
What is the definition of thought leadership content? Organizations employ thought leadership material as a marketing approach to increase their share of voice within an industry, establish credibility, and differentiate themselves from the competitors.
Customers can use thought leadership to sort organizations into the industry's who's who. They have a greater understanding of a company's personality and, as a result, how processes and tactics work.
The articulation of ideas that indicate your competence in a certain field, area, or topic is known as thought leadership. Successful thought leadership requires the use of content marketing, social media, and other methods to improve your authority and influence.
As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. This is because business purchase decisions, in comparison to those of consumers, are based more on bottom-line revenue impact.