12 expert guides to PR measurement- Your PR measurement is important, it's like your car's dashboard, alerting you when you're driving too fast or need to check your oil. But how can you determine which PR indicators are crucial to your overall strategy?
Seth Godin, entrepreneur and marketer extraordinaire, says:"People do not buy goods and services. They buy relations, stories, and magic."
For many, the problem is that goods and services are easily quantifiable. But how can you evaluate the effectiveness of public relations? How do you measure the success of creating relationships or the reception of your stories? How do you dissect "magic?"
Nonetheless, you must assess results; otherwise, you would have no idea what is working and what is not. Any PR agency worth its salt understands that you can't approach public relations with a casual attitude.
To that aim, I thought it would be useful to compile a list of 12 professional measurement guidelines. Since we all know how important content marketing, client relationships, and social mediaare to your PR performance, I've rounded it out with instructions on measuring them.
These guides aren't listed in any particular sequence because they're all wonderful!
by Ragan's PR Daily
"A road map for measuring with a lot of helpful recommendations along the route," says the author of this digital ebook.
It includes case studies from Adobe, McDonald's USA, and Roche that demonstrate how toput expert advise from top PR pros into practice.
by Deirdre Breakenridge
Deirdre Breakenridge, the PR superwoman, has been reviving public relations by embracing social media. She identifies tools that every PR pro should be championing, as well as some new ones that you might not be utilizing yet, in her measuring guide.
To be sure, the PR landscape is changing. Aren't we grateful for industry leaders who have served as excellent guides in guiding us to better pastures?
In fact, with my latest guide, The Bottom Line About PR, I'd like to throw my hat in the ring and present my own PR road map. This SlideShare will teach you how to fuel your PR campaign in only a few minutes, as well as debunk some common misconceptions about what PR is and isn't.
by Derek Lyons
Derek provides a fast reminder of what you should already be doing, as well as some additional suggestions for improving your public relations in the coming year.
by Shannon Ramlochan
The press release is still alive and well in the PR world, but many people underestimate its power.
"Press release reporting is a vital tool for demonstrating ROI and discovering new chances to improve your message strategy," according to Shannon.
Her step-by-step guide demonstrates how to do so.
by Ervin & Smith
This SlideShare presentation emphasizes the importance of measuring your public relations. It features statements from marketing titans like Arthur C. Nielson, as well as examples of how to put their ideas into practice.
Clients that are happy and loyal are the lifeblood of every business.
Hubspot presents "tips and tactics for preserving your clients' health and happiness using both happiness and profitability measures" in this guide.
by Derek Edmond
Derek's breakdown of the finer points of contentmarketing performance is thorough but not overpowering.
He talks about the common obstacles in content marketing that we all encounter, as well as how to use simple technologies like Google Analyticsto boost brand recognition, thought leadership, and engagement.
by Wendy Marx
I'd be remiss if I didn't provide my own PR measurement guide. In this article, I'll show you how to leverage press releases, multimedia, and social media to get measurable outcomes.
by AMEC, PRCA, and ICCO
This isn't a joke when they say it's a definitive guide. This cooperation intends to inspire more PR professionals, both in consultancy and in-house, to regard measurement as a daily aspect of what they do, with anything from a 10-point checklist to how to measure social media campaigns.
"If we cannot prove the value of what we do, we will never command the fees that we should." ~ David Gallagher
This SlideShare teaches you on how to set quantifiable goals, valid measurements, and how to be flexible in your expectations, based on the premise of this profound quotation.
by Pam Moore
This podcast discusses the challenges that marketers encounter in the corporate world and how to overcome them by giving metrics that matter the most to people who are responsible for your money.
by Sandra Fathi
This SlideShare explains how to measure what counts, how to use certain measurement approaches, and how to avoid going mad with impulsive over-measuring.
Key performance indicators (KPIs) are a terrific approach to quantify what was previously unquantifiable and make goals more tangible. They want to know how their investment in earned, owned, and paid media, as well as you, is helping them achieve their businessobjectives. Yes, eyeballs and engagement are at the heart of many of your objectives.
It is vital to be able to measure your success in order to build and determine progress as well as make sound judgments. However, while data analysis has become popular in other sectors, public relations (PR) has been sluggish to adopt it.
The proposals include suggested measurements and methodologies for assessing the impact of public relations on four key company outcomes: financial, reputation / brand equity, employees and other internal publics, and public policy.