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What Does A Marketing Coordinator Do And How Much They Make?


Do you have a degree in marketing, and are you thinking about becoming a marketing coordinator in the near future? If you said yes, you might think of this question: "What does a marketing coordinator do?" Let's find that out in this post.

What Does A Marketing Coordinator Do?

In answer to your question, a marketing coordinator helps the marketing department with its tasks. Some of the specific jobs are handling the logistics for marketing campaigns, product launches, events, and strategic partnerships. A big part of the job is coordinating the work of cross-functional teams and helping other team members by researching vendors and market trends, making mailing lists, and paying bills.

There will certainly be a lot of writing, such as creating original copy for social media platforms, website content, direct mail, and print advertisements. In addition to writing, you'll be in charge of making sure the brand's voice is the same across all channels and editing marketing materials.

Furthermore, the Betterteam website states:

COPYRIGHT_MARX: Published on https://marxcommunications.com/what-does-a-marketing-coordinator-do/ by Keith Peterson on 2023-01-06T08:12:33.394Z

Marketing coordinators are professionals who coordinate all the marketing activities and initiatives of an organization. They conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends.

- Betterteam

The Betterteam is a cloud-based recruitment management software that assists small businesses in streamlining the entire employment process. Through a centralized interface, organizations can monitor and manage applicants and applications.

Meanwhile, Angela Zade, who works as a digital marketing analyst at SEOWorks, an internet marketing firm, mentioned:

Marketing coordinators have their paws in the active marketing campaigns and contribute wherever support is necessary, including special projects that allow them to step up and demonstrate proven marketing knowledge. A marketing coordinator is essentially being groomed to advance into a marketing specialist or marketing manager.

- Angela Zade, a digital marketing analyst

Qualifications For Marketing Coordinators

Marketing coordinator positions necessitate a combination of technical and interpersonal or workplace skills. Most marketing coordinators have the capacity to be both creative and analytical while also understanding the "big picture." These abilities enable marketing coordinators to carry out short or long-term marketing initiatives that assist businesses to achieve objectives such as growing brand awareness or increasing sales.

Technical Skills

Technical skills are the particular knowledge and competence required in real-world circumstances to complete certain jobs and use specific equipment and programs. Technical abilities are vital because they position your employees and your company for success. The following are the technical skills required to be a good marketing coordinator:

  • Examine sales statistics
  • Carry out market research.
  • Make promotional and marketing materials.
  • Execute marketing campaigns.
  • Examine market trends.
  • Determine your target demographics.
  • Set marketing objectives.
  • Understand web technologies such as HTML, CSS, and JavaScript.
  • Control SEO/SEM.
  • Understand how to use ad server tools.
  • Project management.

Workplace Skills

Workplace skills, often known as employability skills, are the fundamental abilities required to succeed in any workplace. They are the fundamental information, abilities, and attitudes that enable employees to grasp instructions, solve issues, and work well with coworkers and customers. These abilities are required for success at all levels of an organization and are transferable from one to the next. Below are the important workplace skills for a marketing coordinator:

  • Communication
  • Organization
  • Creativity
  • Analytical
  • Team player
  • Ambition

Marketing Coordinators Salary

In the United States, marketing coordinators earn an average of $48,326 annually, or $23.23 per hour. Marketing coordinators at the bottom of the pay scale, or the bottom 10%, earn around $34,000 per year, while the top 10% earn $67,000. The salary of a marketing coordinator is affected by their location.

In New Jersey, New York, Delaware, Connecticut, and Hawaii, marketing coordinators earn the most. So if you are residing in those places, you might think of applying for this job.

According to the most current salary estimates, the firms that pay the most for this position are Keller Williams Capital Properties and Bain & Company. Also, companies like Tata Group and Simpson Thacher & Bartlett say that their marketing coordinator salaries are among the best in the market.

Meanwhile, the Zippia, online recruitment service stated:

Marketing Coordinator salaries can vary depending on the industry. In fact, our data shows that the technology, professional, and real estate industries tend to offer much higher salaries for marketing coordinators. For example, marketing coordinators make a whopping average salary of $53,831 while working in the technology industry. Meanwhile, other people in this field are making $52,893 in the professional industry and $50,071 in the real estate industry.

- Zippia Inc.

Salary Reveal

In this video, a woman named Coralie Anne will share how much did she earn as a marketing coordinator. She wrote a caption on her video that reads: "How much do I make at my full-time job as a junior marketing coordinator? Keep watching to find out!"

How Much I Make as a Marketing Coordinator - SALARY REVEAL

One YouTube user wrote a comment and shared her experience. The user said:

Hi I’m 23yrs old, and I also just became a Marketing Coordinator for Google, and I currently make $54/hr US. I honestly could have been making up to $65/hrs US, but when I was being recruited I did not want to be greedy since it was already a significant pay raise from what I was already making, so I kind of lowballed myself smh. But I’m still happy with it.

- Salia Kamara, YouTube User

People Also Ask

What Is A Marketing Coordinator?

The marketing coordinator is in charge of putting together and analyzing sales forecasts; making marketing and advertising strategies, plans, and goals; planning and putting together promotional presentations, and keeping calendars up to date.

What Skills Does A Marketing Coordinator Have?

A good marketing coordinator pays close attention to the details, has good communication skills, and can handle a lot of tasks at once, even when the deadlines are short. Also, if they know how to use social media platforms and online marketing tools, they will be better at their jobs.

Is Marketing Coordinator A Good Job?

Yes. In fact, over the next ten years, there will be a great need for marketing coordinators and other marketing professionals. With the right skills and knowledge, you can work in advertising, marketing, sales, public relations, and social media and make enough money to live on.

Final Thoughts

Lastly, taking marketing classes or getting marketing certifications may help you get a job as a marketing coordinator. Take the Search Engine Optimization specialization, for instance, to learn more and get better at SEO. For this specialization, you have to find content that works for a certain audience, create powerful content, and keep track of campaign analytics.

This early experience will help you get a job as a marketing specialist or another entry-level marketing job. Finally, in order to become a marketing coordinator, you must first have technical marketing skills.

To become a marketing coordinator, you'll need to get a bachelor's degree in marketing or advertising. This position may not always necessitate a master's degree. Following that, you should obtain marketing experience. When you enter a certain internship program, you will gain experience.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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