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Website Vs Social Media - Why Owning Your Own Website Is Better Than Social Media

With social media being all the rage, it's easy to think that a Facebook page is all your small business needs.

After all, with limited staff, it's hard to keep up with these applications.

Why add the work and costs of a website to the mix?

The truth is that a social media presence is not enough to market your business.

Yes, social media is a powerful tool in your marketing strategy.

But you need a web presence to make the most of and boost your social media/Facebook presence.

Website vs. Social Media: Let's look more closely.

What Is Social Media?

We can't imagine life without social networks or social media.

Its main purpose is to help people talk to each other online.

Social Media logos
Social Media logos

In the last ten years, both people and businesses have become much more interested in social media.

Let's break down the name of social media as a first step toward learning more about it.

"Social" comes from the Latin word for "friend," "socius."

So being friendly is part of being social.

The word "media" comes from the Latin word "medius," which means "in the middle."

So, media is a way to store and share information or data that helps people talk to each other.

From the basic definitions, we get this: "Social networks are applications or platforms where people or groups of people (businesses) interact with their audience."

This is the best way to use social media, to be honest.

Many businesses make the mistake of putting up long, unfriendly posts on social media.

Advantages Of Social Media

Free - The best thing about social networks is that most of them are free to use.

The opposite is true for websites, which cost money to build and keep up-to-date.

You can use social media for free and also share your content with a large number of people for free.

Ready-made - On social media, all you have to do is upload a "media" that you like.

You don't have to worry about putting it together because it's already done.

Disadvantages Of Social Media

Free - Even though social networks are free to use, their algorithms need to make sure that your content is seen.

Paid campaigns and ads are ways you can help make this happen.

Every year, this type of paid marketing costs more and more.

You don't have to pay to use social media, but you do have to pay to play!

Ready-made - Social networks are pages that are standard, pre-made, and pre-modeled. They store content and let you make small changes, like changing the cover picture, profile picture, and content.

They only give your brand a surface-level boost.

Social media doesn't always do much to make people more aware of or loyal to a brand, and if it's not used right, it can even hurt or lose your business's reputation.

What Is A Website?

Word https:// with an arrow pointing it
Word https:// with an arrow pointing it

A web page is a group of linked web pages that all have the same domain name and can be seen by visitors.

Websites can be made and kept up by one person, a group, a business, or an organization, and they can be used for many different things.

The World Wide Web, or WWW, is made up of all the websites put together.

There are so many different kinds of websites that it seems like it would be impossible to list them all.

Most web pages have a mix of text and other types of media.

So, there are no rules about how a web page should be set up on the internet.

Your business can't help but benefit from having a website.

Not only does it help your business's image, but it also raises brand awareness and loyalty, which can lead to more sales.

It brings together all of your marketing projects in one place.

You can also hire a virtual worker who works for you around the clock.

The website should be where your audience ends up.

Like a virtual office, the end of the funnel.

All of your online marketing, including ads, content, videos, and podcasts, should lead people to your website.

Advantages Of The Website

Online Real Estate - The website is set up so that anyone can find it when they search for it and meet their needs that way.

If you do SEO right, your website can rank high in search engines like Google and reach even billions of people.

Custom Made - You can start from scratch and make a website.

Here, unlike on social media, you can choose what to give to other people.

You can also put software on the site to help you do the things you need to do every day.

Disadvantages Of The Website

Online Real Estate - SEO changes all the time.

If you make mistakes, you might lose sales because search engines will rank you lower.

You need to learn SEO or hire someone who does it.

Even though you would have to spend money, this is probably a good thing that came in a different form.

Hiring a professional SEO person could be the best investment you've ever made.

Custom Made - Yes, you can make your own website from scratch, but do you know how?

Again, not having enough skills and training is a problem.

You can have as much freedom as you want, but if you don't know how to design or have any technical skills, you won't be able to make the website you want.

In this case, you either work hard and spend a lot of money to improve your skills, or... can you guess?!

Get a pro to do it!

A man using laptop and social media logos at his back
A man using laptop and social media logos at his back

Rent Vs. Own

In the end, you do not own the space on social media.

This means that changes are made to the platform even if you don't like them or agree with them.

These changes could hurt your business, and you have no control over them.

On the other hand, you own and run your own website.

If a part of your website isn't bringing in enough money, you can either change it or have your web development team fix it.

If people have trouble with certain parts of your website, you can change them.

It can be changed if your audience wants a different look, interface, or format.

When you have a website, you are in charge.

You decide exactly what your customers see, so they don't get lost in the mix of Facebook timelines and Twitter feeds.

Let's face it: your content can easily get lost in the crowd.

With your own website, you can talk about everything about yourself and make sure your message gets to your customers.

In short, when you have a website, you are in charge of changes.

Change Is Inevitable

Reality determines change.

Social media shares this truth.

The platform may meet your business needs today, but tomorrow is uncertain.

Facebook's formats, algorithms, and policies affect you.

Several years ago, Facebook changes hurt businesses.

User feedback changed the rules.

Advertising quantity and quality were analyzed.

Facebook limited businesses, hurting them.

Facebook recently changed their algorithm for a six-country test, replacing non-ad page posts with the Explore tab.

Many publishers' referral traffic and engagement on some Pages in the six-country test block fell 60-80%.

With tests like these, there's no guarantee your Facebook traffic won't drop.

These two examples show that technology changes regularly and rarely.

It's always growing and adapting to stay current.

So build a smart website.

Smart websites follow best practices, use the latest web technologies, tell stories, and generate leads.

Smart sites customize the user experience based on input.

Websites let you set the rules.

Best Of Both Worlds

Facebook alone won't help your business.

Despite control, social media marketing boosts a website.

Consider:

Your website is home.

Facebook attracts users.

Using these two platforms together increases customer loyalty and allows communication on Facebook.

Investing in a website helps businesses grow and weather Internet changes.

People Also Ask

Is A Website A Social Media?

Social media are any online tools that make it easy for people to make and share content quickly.

Social media is made up of a lot of different websites and apps.

Some, like Twitter, focus on making it easy to share links and short messages.

Do I Need A Website If I Have Social Media?

Yes! Social media pages are important, and they could be just as important as a website.

Why Should Your Company Have Web And Social Media Presence?

Websites and social media sites are great ways to market.

They are also some of the least expensive ways to get information to a lot of people.

Online marketing is very important for all businesses because it has a big impact on how people decide what to buy.

Conclusion

Websites and social media sites are great ways to market.

They are also some of the least expensive ways to get information to a lot of people.

Online marketing is very important for all businesses because it has a big impact on how people decide what to buy.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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