What is the Public Relations Society of America?
The PRSA is the largest national professional association in communications with a mission to 'smart, better equipped and better connected communication professionals across all phases of their careers'." PRSA Public Relations Society of the America. Their membership comprises over 30 thousand communications professionals from all industrial sectors across the country as well as university students who include the American Public Relations Student Society (PRSSA). Find resources, career development, and information about membership. For additional information on the CSU chapter.
Introduction to the MBA initiative with Public Relations Society of America PRSA
As a 501 non-profit organisation, PRSA is organized and regulated by a set of legislation. A chair shall be appointed annually and chosen on the basis of a vote by the Assembly. The Assembly of Leadership is made up of one delegate from every 100 members and everyone holding an elected position. Elected posts are held on a voluntary basis within the PRSA system. A board of directors can recommend amendments to the membership fee that the assembly must approve. The Board is responsible for creating or dissolving task forces and committees and for revocating or rewarding the status of membership. Recommendations on the Code of Conduct and accreditation programs are given to the Board and Professional Standards of PRSA and Universal Accreditation. PRSA has over 100 chapters, approximately 375 chapters for students and 14 interest groups in 10 districts.
The power of the PRSA had since the 1970s been constrained to sitting in the national group assembly and seeking to elect persons with APR certification to the national board. In 2004, the assembly requirement was decreased, but membership of those who sought the board was preserved. In 2010, a rebellion led by Richard Edelman and a group named themselves "Democratic PRSA Committee" campaigned for the dismantling of the restriction. In the same year's session of the assembly, the attempt to reverse the rule was unsuccessful. The proposal to change the regulations of the society so that non-accredited professionals might run for offices in PRSA was overthrown in 2003, but the motion was passed the next year.
PRSA members have access to a set of tools to promote career development. PRSA is an accreditation programme, called APR, which analyzes PR-experts in four categories: research, planning, implementation and evaluation, in a UAB (Universal Accreditation Board) which provides accreditation for the accreditation program called APR.
Accreditation is normally provided in writing and oral examinations to candidates with five to seven years of experience. Roughly 20% of the members of PRSA are accredited. Applying four components: study, plan, execution and assessment, PRSA sponsors the Anvil awards. The Anvil of Gold is given to people. For strategy and Bronze for tactic, Silver Anvil is given. It also honors Grand Gold Pick and the Year's Rookie, Lifetime Achievement and the year's PR.
The Public Relations Society of America and the Journalism and Mass Communication Association commissioned study in 1975 and 1987 on the state of education public relations. They observed that educators with little or no field experience taught too many classes and that most did not have a postgraduate degree.
The studies have established a number of criteria in education, including the fact that 75% of the course work is not available for PR professionals. In 1991, PRSA sponsored a task force on public relations structure and role, which revealed a dearth of practical experience for public relations lecturers.
Students are required to pay national dues for PRSSA members once every calendar year. National dues amount to $55, and the additional fees for chapters.
For each member of your chapter, PRSSA Headquarters will collect both chapters (as applicable) and national dues by guiding your members online to pay, register and renew.
- Strategic communications.
- Media relations.
- Community relations.
- Internal communications.
- Crisis communications.
- Public Affairs.
- Online and social media communications.
The main features for business include customer issues, government relations, investor relations, employee relations, relations with the community, international relations and press relations.