• Business
  • SEO
  • Social Media
  • Branding
  • Ads
  • Others

How To Evaluate Backlinks Quality For SEO

There's a link to your site now.

Then what?Is it worth it?

You've been told over and over again that links are very important to our search engine rankings.

But not all links are the same.Several people can even harm your site at a large level.

There are tons of factors on how to evaluate backlinks. Factors that let you know the link you just earned is Grade-A.

In this article, let's run through some of (not all) these factors to help you determine the value of your backlinks.

The quality of a backlink is based on the quality of the domain that it comes from.Backlinks that come from websites with a high domain authority are usually thought of as good links.

Imagine that a site like Forbes or the Huffington Post would link back to your site.This is a very important and high-quality link.

Because Forbes is a well-known website, this is why.Thus, all links that come from an authoritative site have a lot of link juice.

Website Topical Relevance

It should have content that is relevant to your field.As long as you get a backlink from a site that talks about pet grooming to your site about personal finance, the link won't be worth nearly as much.

Page Topical Relevance

You should only build links from pages and posts that are related to the page or article you're building links to.

DA/DR

Yes, these are wildly inaccurate third-party metrics, but they're still useful. Personally aim for DA 25 - 55+ backlinks & avoid anything that's:

  • DA is very low (less than 15).A new site means that the links won't be as important.
  • With a very high DA and low rankings.PBNs can make their domain metrics look better.if a website has a lot of traffic but not many people visit, that can be a bad sign.

Website Traffic

It's not a ranking factor, but the number of people who visit a website can be a good way to figure out how well Google thinks of them.A bad PBN may rank for many irrelevant keywords in order to make it look like it's a good site from which to get links. Keep that in mind, though.

Page Metrics

Links from pages with many backlinks will be more important than links from pages with no backlinks.

Whether The Site Is A PBN

You can tell a website is a PBN if they have:

  • Extremely high DA
  • Tons of content on 20+ random topics
  • Low traffic
  • A dedicated "write for us" page

Pro Tip

There is a good chance the website you got is from an Excel file that was sent to you by someone who doesn't belong to LinkedIn.

Whether The Post Follows SEO Best Practices

You need links to other pages on the website and links to other resources from the post you're getting a link from in order for it to look like it's real.

Is The Website Global Or Local?

There's a good chance you don't want links from a site with a lot of traffic from India.SEMrush lets you see which countries are getting the most traffic and links.

As the name implies, "no-follow" links don't carry link juice and aren't worth pursuing.

Such links don't count as much.Links that don't say "sponsored" are what you want to look for next.

Conclusion

So that wraps it up for this article on how to evaluate a backlink. It is covered what quality backlinks are and how to measure backlink quality. You have identified the most critical parameters used to judge the quality of a backlink profile or a single backlink. You now know what backlink quality is and how it can be measured.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Recent Articles

  • Why Do You Have To Start Using Email Marketing Strategies For Your Startup?

    Why Do You Have To Start Using Email Marketing Strategies For Your Startup?

    Email marketing is a form of advertising that lets customers on your email list know about new products, sales, and other services. It can also be a way to teach people about the value of your brand or keep them interested in it between purchases. It could also be something in the middle.

  • SEO Experiments - 6 Experiments To Increase Your Rankings Consistently

    SEO Experiments - 6 Experiments To Increase Your Rankings Consistently

    The vast majority of professional SEO companies and specialists consistently undertake both official and informal SEO experiments, and a number of these experiments are generously put online for the purposes of teaching and calibration.

  • Future Of Link Building - Start Building Blocks To Stay In The Top Of Google Rankings In The Future

    Future Of Link Building - Start Building Blocks To Stay In The Top Of Google Rankings In The Future

    The future of link building appears to have a more vital role in the future than it ever has had in SEO performance. We do not have direct access to the precise weight of the search engine ranking elements that Google uses, but we do know that with each algorithm change, a greater and greater emphasis is placed on off-site search engine optimization (SEO).

  • Mobile App Branding 101 - Why It Matters To Develop A Strong Brand For Your Brand

    Mobile App Branding 101 - Why It Matters To Develop A Strong Brand For Your Brand

    Applications require not just excellent design and development but also powerful branding in today's highly competitive market. Seek out useful advice on developing a mobile app branding strategy...

  • Advanced Keyword Research - Rank Your Articles On The Top Of Google Rankings

    Advanced Keyword Research - Rank Your Articles On The Top Of Google Rankings

    One of the most important aspects of search engine optimization is advanced keyword research. In point of fact, it is a very important factor in comprehending what people are looking for online and the kind of information that is in high demand.

  • Media Buying - What Is And How To Do A Strategy

    Media Buying - What Is And How To Do A Strategy

    Have you ever wondered who is behind the banner ads on the websites you frequent? Or the Super Bowl commercials that we talk about for weeks after they air? Media buying is the answer...

  • Are Slots Really Random Games?

    Are Slots Really Random Games?

    The most frequent question asked by slot players is if the outcomes of slot spin are truly random, or are they instead rigged in any way?

  • Social Media Advertising - Increase Your Reach And Engagement Without Breaking The Bank

    Social Media Advertising - Increase Your Reach And Engagement Without Breaking The Bank

    Social media advertising are one of the most efficient and successful ways to reach out to your target audience. These advertisements provide several earning options and are an excellent method to supplement your digital marketing operations.

  • Five Questions About Backlinks That Are Worth Answering

    Five Questions About Backlinks That Are Worth Answering

    Do you have any queries about the application of backlinks, or are you interested in learning more about how backlinks operate? In this article, we will cover the questions about backlinks. To begin, let's have a discussion about what backlink is and why it is so crucial.