How To Evaluate Backlinks Quality For SEO
There's a link to your site now.
Then what?Is it worth it?
You've been told over and over again that links are very important to our search engine rankings.
But not all links are the same.Several people can even harm your site at a large level.
There are tons of factors on how to evaluate backlinks. Factors that let you know the link you just earned is Grade-A.
COPYRIGHT_MARX: Published on https://marxcommunications.com/how-to-evaluate-backlinks/ by Keith Peterson on 2022-05-03T13:01:35.629Z
In this article, let's run through some of (not all) these factors to help you determine the value of your backlinks.
How to Evaluate Backlink Quality | Important Benchmarks You Need To Know
What Is Backlink Quality?
The quality of a backlink is based on the quality of the domain that it comes from.Backlinks that come from websites with a high domain authority are usually thought of as good links.
Imagine that a site like Forbes or the Huffington Post would link back to your site.This is a very important and high-quality link.
Because Forbes is a well-known website, this is why.Thus, all links that come from an authoritative site have a lot of link juice.
How To Measure Backlink Quality
Website Topical Relevance
It should have content that is relevant to your field.As long as you get a backlink from a site that talks about pet grooming to your site about personal finance, the link won't be worth nearly as much.
Page Topical Relevance
You should only build links from pages and posts that are related to the page or article you're building links to.
DA/DR
Yes, these are wildly inaccurate third-party metrics, but they're still useful. Personally aim for DA 25 - 55+ backlinks & avoid anything that's:
- DA is very low (less than 15).A new site means that the links won't be as important.
- With a very high DA and low rankings.PBNs can make their domain metrics look better.if a website has a lot of traffic but not many people visit, that can be a bad sign.
Website Traffic
It's not a ranking factor, but the number of people who visit a website can be a good way to figure out how well Google thinks of them.A bad PBN may rank for many irrelevant keywords in order to make it look like it's a good site from which to get links. Keep that in mind, though.
Page Metrics
Links from pages with many backlinks will be more important than links from pages with no backlinks.
Whether The Site Is A PBN
You can tell a website is a PBN if they have:
- Extremely high DA
- Tons of content on 20+ random topics
- Low traffic
- A dedicated "write for us" page
Pro Tip
There is a good chance the website you got is from an Excel file that was sent to you by someone who doesn't belong to LinkedIn.
Whether The Post Follows SEO Best Practices
You need links to other pages on the website and links to other resources from the post you're getting a link from in order for it to look like it's real.
Is The Website Global Or Local?
There's a good chance you don't want links from a site with a lot of traffic from India.SEMrush lets you see which countries are getting the most traffic and links.
Is The Link Do-Follow?
As the name implies, "no-follow" links don't carry link juice and aren't worth pursuing.
Does The Website Owner Mark Links As "Sponsored?"
Such links don't count as much.Links that don't say "sponsored" are what you want to look for next.
Conclusion
So that wraps it up for this article on how to evaluate a backlink. It is covered what quality backlinks are and how to measure backlink quality. You have identified the most critical parameters used to judge the quality of a backlink profile or a single backlink. You now know what backlink quality is and how it can be measured.
About The Authors
Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.
