• Business
  • SEO
  • Social Media
  • Branding
  • Ads
  • Others

How To Effectively Handle Bad PR?

Even if a firm accomplishes everything correctly, it may acquire unfavorable press at some point throughout its existence. That doesn't imply you should ignore it and hope it goes away if it happens to your organization.

This article will discuss what you can do to counteract the impacts of poor PR in order to limit unfavorable publicity and portray your company in a more positive way.

Understanding Bad PR

In business, negative PR or publicity may take several forms, involving unfavorable publicized material that can influence everything from a company's sales to its reputation.

Negative PR regarding your company might take several forms, including:

  • Negative publicity about your firm in the news, on the internet, in newspapers, or on television
  • Poor product or service evaluations on advisor sites and online forums
  • Complaints and unfavorable remarks about your company on social media

Countering such unfavorable PR and exposure about your company is attempting to decrease and neutralize that negative information, which begins with your initial response.

Bad pr
Bad pr

Choosing The Best Response

When you receive unfavorable publicity, how you respond is critical to counteracting it. To begin, you should reply swiftly to help prevent any unwanted news from spreading further. Negative PR about your company can spread quickly, for example, through word of mouth or as more journalists cover a story, resulting in more bad press.

You may, however, affect how the story develops if you reply promptly and put together and disseminate a press release or statement, for example. It is critical to have a PR crisis plan in place to assist with this.

It's also crucial to remain cool and not overreact while responding. A hasty, unprepared reaction may end in you saying or doing anything that just offers the press more ammunition to continue broadcasting bad news articles about your company. It may also cause you to lose sight of other vital everyday business concerns that still need to be addressed.

It's also critical that you respond honestly and decisively. If your organization is to blame for any unfavorable PR, such as a product malfunction, it's best to address the problem, apologize, and explain what you're doing to make things right.

When questioned by the media, it is best not to answer 'no comment.' Journalists may just develop their own conclusions about the questions you are unable to address. If you are the CEO/MD of the company, you should also be prepared to do news interviews and answer stakeholder questions. This allows you to respond to queries calmly and sensibly while conveying the ideas you desire.

Crisis management is a leadership test – it is critical that the most senior person in the organization is seen as the business's voice during a crisis, so as the CEO or MD, you should always be the frontline spokesperson facing media and stakeholder questions. Delegating this role to a less senior employee or an outside public relations representative would be a bad idea.

Developing Positive Company Messages

Another strategy for combating negative PR is to produce positive messages about your company. This may be as simple as attempting to generate as much good information about your company as possible, which may aid in the reduction of poor PR rankings on Google and social media. You could write articles about your company or industry, or you could put together press releases about positive news at your company to help divert attention away from the negative articles.

Consider messaging customers in response to negative comments, such as those on social media or review sites. Customers may not expect this, but they will respect you and your company for doing so and attempting to better understand an issue. When doing so, tread cautiously and consider what you should say to prevent exacerbating the situation. Other things that can help include preparing your personnel to provide good messages in your store, over the phone, or when networking.

You should strive to turn any unfavorable publicity into a chance to improve your company. Whether it's correcting production concerns, enhancing customer service, or expanding your product or service offering, you can generate and reinforce the message that, even in the worst of circumstances, your company is nice and respectable.

Bad public relations
Bad public relations

Final Thoughts

When it comes to dealing with unfavorable PR in business, there is a lot to consider, from how you respond to the messages you send about your brand. However, with the appropriate knowledge, guidance, and assistance, you can guarantee that your company is portrayed in the best possible light.

We can offer you the guidance and assistance you need to effectively address bad PR with our specialist services in PR crisis management, so you can focus on what you do best – operating and building your business.

Is Bad PR Good?

A terrible public relations strategy may destroy a brand's image and reputation, putting it years behind in what would otherwise be progressive development and growth. Public relations initiatives may be detrimental to a brand's sales and severely hurt its bottom line.

What Is A Bad Example Of Public Relations?

Pepsi with Kendall Jenner commercial. The first example of terrible public relations is Pepsi's Kendall Jenner ad. Pepsi launched a commercial using Kendall Jenner, an American media personality and model, in 2017.

About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

Discussion & Comments (0)

    Recent Articles

    • SEO For Reputation Management - The Ultimate Guide To Making Your Website Prosper

      SEO For Reputation Management - The Ultimate Guide To Making Your Website Prosper

      Search engine optimization and other tactics are used in SEO for reputation management to enhance the way brands (businesses, people, goods, services, and political bodies) are seen online. You certainly realize how significant your company's brand reputation is, but do you realize how critical it is?

    • Real Estate SEO Mistakes That You Should Avoid

      Real Estate SEO Mistakes That You Should Avoid

      SEO, or search engine optimization, is one of the most important aspects of any online marketing campaign. The problem is that many real estate professionals are making common mistakes that can hurt their chances of ranking high on search engine results pages. In this blog post, you'll discover some of the most common SEO mistakes and how to avoid them.

    • How To Make Your Posts Go Viral On Instagram Without Doing Much?

      How To Make Your Posts Go Viral On Instagram Without Doing Much?

      If you’re the one who has a newly created page on IG and thinks about how they can develop it right now without putting in too much effort, this article is obviously for you. But before we talk about how to do this, we need to dispel a few prejudices that people have about the paid promo sphere.

    • Top 3 B2B Content Marketing Tips

      Top 3 B2B Content Marketing Tips

      Marketing to consumers and marketing to companies follow a similar strategic route, but there are some important distinctions. Using content marketing to assist each stage of the sales funnel makes it easier to seal the transaction. But where do you begin, and what kind of material should you produce for B2B content marketing?

    • How To Launch A Career In Brand Design

      How To Launch A Career In Brand Design

      Branding may seem like a fairly new thing for businesses, but in fact, it's only how branding occurs that has changed. In the past, it was usually an outside advertising agency that came up with what we would today call a brand for a product or service.

    • Top SEO Tools Used By Professionals

      Top SEO Tools Used By Professionals

      SEO (Search Engine Optimization) is a broad subject that incorporates all the strategies used to optimize a website in such a way that it goes up the rankings on search engine results effectively. SEO professionals examine, assess, and measure the performance of any website using multiple methods.

    • Most Popular Marketing Techniques For Mobile Applications

      Most Popular Marketing Techniques For Mobile Applications

      A basic grasp of the many methods of promoting a mobile app is crucial. Once you can gauge with the most commonly used marketing techniques, you'll have a better grasp on how to combine these techniques for an effective app marketing plan.

    • SEO Automation - Get Your Website Found On The First Page Of Google

      SEO Automation - Get Your Website Found On The First Page Of Google

      SEO Automation is a clever approach to automating repetitive processes that would otherwise be done manually. You may attain your goals considerably faster if you use the greatest tools on the market.

    • How To Become A Public Relation Specialist

      How To Become A Public Relation Specialist

      A public relations expert is someone who generates and maintains their employer or customer's favorable public image. You compose media publications, organize and direct public relations and raise funding for your group.