I admire you if you're still employing B2B press releases as part of your B2B PRstrategy. Some may convince you that press releases are no longer relevant and that your PR strategy should instead focus on social mediaand owned content.
The truth is that the best public relations blends the most effective components of traditional public relations techniques with today's current public relations instruments. However, like with any PR campaign, you must make sure that your efforts result in measurable outcomes.
So, let's take a look at the following:
- What is the definition of a press release?
- What is the purpose of a press release?
- What qualifies for a press release?
- With a press release plan, there are two approaches to produce more leads.
Without a doubt, a couple potential stories spring to mind right away. But how can you sift through all of them to select one that is actually interesting and worthy of a press release?
Regrettably, some businesses believe that practically every new event in their organization is newsworthy. While you may be ecstatic to obtain a certification or an award in your field, your audience may not share your enthusiasm unless you make it obvious in your release how this news will benefit them.
Ask yourself the following questions before releasing your product:
- Is this newsworthy, or am I just attempting to take up more digital real estate?
- Would I want to read this if I had no prior knowledge of the company?
- What value or benefit does my release provide to others?
- Is this a topic that others would like to discuss with their peers?
- Is it possible to use visual aids such as photographs, movies, and infographics to help you with this topic?
- Is it possible for me to market my release both before and after its release?
Let's say you can answer yes to both of these questions. You can now proceed with drafting 'your release.' Check read this post for a more detailed discussion of what should be included in a release.
When you wish to announce a newsworthy event, such as, you can utilize a B2B press release:
- Award given by the industry
- Launch of a New Product
- A new collaboration
- The company is growing
- A new study
- Ebook or white paper
- Company milestone
- And there's a lot more
Press releases are referred to by a variety of titles, including press statements, news statements, and news releases. However, whatever name we use, we're discussing the same subject. A press release is an official statement issued by an organization in order to draw attention to a noteworthy piece of news from the news media, bloggers, prospects, possible investors, and influencers.
Also keep in mind that in this digital age, your press release will not vanish once your story is published. It persists on the internet long after your news has faded. It's critical that you consider this before writing it. Don't exaggerate the truth in order to gain more attention; it could come back to bite you.
Okay, you've finished your press release. If you say so, it's a work of art. Keywords that generate traffic to the page are included.
You'll distribute it through the appropriate news distribution channels, promote it on social media, and keep it in your digital newsroom. However, if you want your release to create new leads, you must follow two important stages.
When you create a press release, make sure to include a good landing page.
Readers should be directed to a landing page that completes the offer after they click on the CTA included in your release. Let's have a look at how this works.
Assume you're announcing the release of a new edition of your cloud-based product. You've highlighted the advantages of your program and given the reader specific details on how it has improved. Following that, you've included a call to action (CTA) encouraging the prospect to sign up for a free 14-day trial.
When the reader clicks on the CTA, they are transported to a landing page with a form to finish the 14-day trial sign-up procedure.
Keep in mind the significance of optimization. Optimizing your whole press release, from the language to the call to action to the landing page, can boost visibility and, eventually, lead generation.
Do you want to learn more about how to properly create a release? With a power bundle that includes a press release checklist and an extra template to keep you on track, we've got you covered.
With my best wishes, take use of your free checklist and template!
Let's pretend your press release is about a new product you're promoting. Sure, you can direct the reader to another page where they can learn more about your product or perhaps buy it. However, unless you explicitly tell your readers to do so, they are unlikely to follow your hazy path to the goods.
Make it very clear what you want the reader to do instead. Keep in mind that your press release is a component of your overall contentmarketing plan. You're unlikely to publish a blog post without include a call to action. It's also critical that your press release includes the same bread crumb trail that leads readers to the page you want them to see.
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What you want readers to do should be self-evident. If you want to learn more about XYZ product, don't use passive wording like "If you think you'd like to learn more about XYZ product, click here." Instead, use direct language to attract people's attention (nicely, of course), such as "Click here to get your free trial of XYZ product."
In a press release, you may not need to include the same type of call to action button as you would in a blog post. On a news distribution platform like PR Web, a slider, pop-up, or huge picture button may not work with your release. Linked text may be your best option in this scenario. In your newsroom, though, you are free to utilize a more apparent CTA.
If you choose to utilize an image CTA button, make sure your keyword appears in the image's alt description.
This takes us to the following phase in the process of generating B2B leads.
- Run A/B tests on important pages
- To (continuously) generate leads, use epic content campaigns
- With social evidence, you can earn your customers' trust
- Create a free lead generation tool
- To produce more B2B leads, use Quora Q&As
- To boost B2B social sales, use Leadfeeder
B2B Marketing Strategy: How To Get More Leads For B2B Businesses
- Know who your target audience is and what they're interested in. Who reads the magazine or website for which you're writing?
- Start with the most intriguing story (for that audience)
- Treat your press release as though it were a news item
- In the story, there are facts, and in the quote, there are sentiments
- Cut and paste is the goal
Any marketing approach or content directed toward a businessor organization is referred to as B2B (business-to-business) marketing. B2B marketing methods are used by any company that sells products or services to other businesses or organizations (rather than consumers).