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How To Upload Videos On Twitter?

On Twitter, video is booming. According to the firm, videos are 6X more likely to be retweeted than images and 3X more likely to be retweeted than GIFs. And that isn't all.

Twitter is the most popular medium for "discovering video" naturally, rather than looking for it directly. Are you persuaded yet unsure how to join the bandwagon? We'll go through how to tweet videos on Twitter.

How To Upload Videos To Twitter | Twitter Video Upload Guide

Record

From within the Twitter app, you can capture and edit videos. This makes sharing extremely simple and quick, but you may discover that you have fewer options and control over video quality as a result.

Open the Twitter app and, from the Tweet composer, touch the camera icon. Swipe right to "video" and tap the "record" button.

Upload

This is essentially synonymous with "import." To post a video on Twitter, go to your picture app on mobile and select "share to Twitter." The Twitter app will then launch, allowing you to create your Tweet or upload more material.

Import

This is most likely the most common. Make a video with your phone or another mobile device, such as an iPad, then edit it. Then, when you're ready to send your tweet, choose that video. When you touch the "add image" icon within the Tweet composer, your most recently filmed videos will show.

Twitter Live

Twitter, like Instagram, now offers live video from within the app. When you hit the camera icon in the Tweet composer, you'll see the Live option.

Requirements For Twitter Video Upload

When posting videos to Twitter, ensure sure your video file matches the video resolution and duration requirements. Here are some things to remember:

  • Videos must be no longer than 2 minutes and 20 seconds.
  • Twitter videos have a minimum resolution of 32 x 32 and a maximum resolution of 1920 x 1200 or 1200 x 1900.
  • On the Twitter mobile applications, MP4 and MOV formats are supported, as are MP4 with H264 format and AAC audio on the web.
  • The file size limit is 512MB.
Twitter logo with a play button
Twitter logo with a play button

How To Download Videos From Twitter?

Do you want or need to share a Twitter video with someone who isn't on Twitter? This is a simple two-step procedure.

If you wish to save a video from Twitter to your phone or computer, you may do it by visiting one of two websites: SaveTweetVid or TwitterVideoDownloader.

Why Should You Concentrate On Posting Videos On Twitter?

Posting videos on Twitter allows you to: break up your stream, include lengthier messages (videos have no character restriction! ), and increase interaction.

Video is an excellent method to add movement and activity to your information stream. Twitter videos begin playing automatically as you browse, making them more visible to the user.

They're also an ingenious approach to get around the character restriction. Because, while the maximum duration of a Twitter video is still small (2 minutes and 20 seconds), in the social media world, this is eons. (Remember when Mr. Rogers stood there watching the clock hands tick for a full 60 seconds without saying anything? It was a producer's dead-air nightmare, but it was a fantastic lesson on how long a minute truly is!)

Finally, and probably most crucially, uploading videos on Twitter enhances engagement metrics such as impressions, assisting in the advancement of your social marketing plan.

But don't just take our word for it: Tweets with video are presently 10x more engaging than those without. Twitter users watch 2 billion videos every day (Social Media Today, 2019). (Wordstream, 2020), Twitter hosted 1,300 live-streamed events, with 80 percent of them reaching a worldwide audience. 2021) (Omnicore Agency).

Twitter logo and analytics
Twitter logo and analytics

Twitter Video Best Practices

Optimize For Sound Off

Videos on Twitter start playing automatically, but they are muted. Because you can't rely on consumers to use the unmute button, one of the most important things to remember is to utilize captions. In addition, attempt to concentrate on clear, attractive visual clues. Anything that is overly crowded or intricate should be avoided.

Keep The Post Copy Brief

Remember that the star of the show in the video. So keep the post copy brief and to the point. Emojis can be used to provide additional visual clues. "Videos with minimum Tweet copy vs lengthier Tweet copy had 13 percent greater brand and message recall," according to Twitter for Business.

Make use of hashtags strategically inside the post content to make your video postings searchable on Twitter.

Display Your Brand Or Goods Inside The First Three Seconds

Don't pass up the opportunity to introduce yourself. You're up against a slew of other postings and alerts. Make sure your message is clear, succinct, and captivating.

Think About The Term “Video” Broadly

Videos on Twitter, especially when used for advertisements or promotional tweets, don't have to be sophisticated or even have sound at all. Remember that films of 60 seconds or less will loop, similar to a Gif or Boomerang.

Can You See Who Views Your Twitter Videos?

The view count will appear on your videos, allowing you to see how many people viewed. However, there is no way to see the particular names or handles of those who watched, and users will not be able to access this information either.

Conclusion

Given Twitter's size, it's hardly unexpected that such restrictions exist. This does not, however, imply that you are incapable of completing the task. All you have to do is get creative with the tools you do have.

Remember to follow these guidelines while making, editing, and posting videos to Twitter, whether on a smartphone or a computer. They are important for a positive user experience and the success of your profile.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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