The cool kid on the block is no longer influencer marketing. In one flash, it jumped from cutting-edge to marketing tactics – including B2B marketers.
However, don't worry if you're not there yet or if you need to play your game. I have you covered. I have you covered.
I've completed 9 fantastic blogs in order to keep you informed of the current developments in B2B influencer marketing. Read more about your B2B Influencer Marketing Primer.
Right from the beginning, Odden gives a great definition of influencer that sets the scene for B2B brands: "A person with an expertise in subject matter generates meaningful content consumed by an engaged and relevant audience." Read Odden's article to learn why influencers matter, what they are worth, and what to expect for B2B companies.
When marketing influencers emerged first, they were seen mostly as a marketing tool for B2C. But there has been a lot of change. Michael Brito shows how influencer marketing has become a force for B2B. Find out the main distinctions between B2B and B2C and how influencers may be part of your B2B marketing plan.
Yeah, Michael Brito's another. If you haven't guessed, we're a huge fan. Second, in Michael Brito's three-part series, his essay discusses a major phase of the influence process: research. Let's face it, not every influencer will match your organization well. What do you want in an influencer? How do you locate influencers and veterinarians? Brito offers a strategy to start influencer marketing
So you've all lined up and are ready to take your influencer(s). But on which channels should they be used? This question is addressed by Michael Brito in his third essay in his influencer series. Learn about the advantages and inconveniences of every form of media and how to choose what matches your business and objectives. You will discover how to impact your company on the finest channels.
Who doesn't want to think forward? With a combination of tough data and comments from marketing professionals, Elise Schoening illustrates why influencers are a requirement for modern marketing. It also uses examples of SAP and CMI from the real world to explain the impact of influencers on an actual campaign. You will find concrete strategies to improve your own brand using influencers.
I love examples of marketing strategies in action - thus this piece from Content Marketing Institute Bethany Johnson sizzles for me. Johnson talks down the specific measures SAP has taken to develop an influential marketing approach. She shows and takes efficient marketing influencer programs, all in the context of a fantastic example.
While many perceive influencers as a marketing strategy for social media, this article offers a more subtle method to use influencers: content marketing. Dawn Papndrea does a fantastic job outlining why and how influencers are in the promotion of content. It shows three particular techniques for influencing the use of material, social media, and events, each with real-life examples.
Jay Baer is the right guy to write about influencer marketing, himself a marketing influencer for B2B. He discusses crucial stages in getting B2B influencers involved and how many of the usual setbacks for businesses that are just beginning their influence journey are avoided. From tensions inherent to some marketing influences and the funny side of marketing, Baer tells you the actual scoop about marketing influencers.
The marketing strategy of B2B and B2C influencers is different and you need to grasp the distinctions and subtleties of B2B marketing with influencers. Michale Quoc includes fantastic information on how to locate the ideal match for your company and the best practices for top influencers.
Don't miss this great case study from Chad Pollitt which teaches you all you need to accomplish in your influencer marketing game. Learn how one firm increased its turnover 35% in only one year via its smart use of influencer marketing.
It's time to dive into these guidelines now. Don't feel you must run all at once through them. You deserve time. You deserve time. And, of course, contribute to the comments if you have any favorite guides.
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