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9 Expert Guides: How to Win at Influencer Marketing 2021

9 Expert Guides: How to Win at Influencer Marketing 2021

Jul 21, 2021 10:07
Keith Peterson

Table of Contents

B2B Influencer Marketing Strategy Expert GuidesThe value of B2B marketing work with influencersHow B2B influencers may provide effective intelligenceB2B Influencers Across Activated, Owned, Paid & Shared MediaForward Thinking B2B Marketers Influencers Partner for Cross-Channel CampaignsLessons from one of the largest software brands in the worldThe power of B2B Content Marketing InfluencersThings You Must Know About B2B Marketing InfluencerPut your B2B Brand's marketing influencer

The cool kid on the block is no longer influencer marketing. In one flash, it jumped from cutting-edge to marketing tactics – including B2B marketers.

However, don't worry if you're not there yet or if you need to play your game. I have you covered. I have you covered.

I've completed 9 fantastic blogs in order to keep you informed of the current developments in B2B influencer marketing. Read more about your B2B Influencer Marketing Primer.

B2B Influencer Marketing Strategy Expert Guides

The value of B2B marketing work with influencers

Right from the beginning, Odden gives a great definition of influencer that sets the scene for B2B brands: "A person with an expertise in subject matter generates meaningful content consumed by an engaged and relevant audience." Read Odden's article to learn why influencers matter, what they are worth, and what to expect for B2B companies.

B2B Brands Influent Marketing Year

When marketing influencers emerged first, they were seen mostly as a marketing tool for B2C. But there has been a lot of change. Michael Brito shows how influencer marketing has become a force for B2B. Find out the main distinctions between B2B and B2C and how influencers may be part of your B2B marketing plan.

How B2B influencers may provide effective intelligence

Yeah, Michael Brito's another. If you haven't guessed, we're a huge fan. Second, in Michael Brito's three-part series, his essay discusses a major phase of the influence process: research. Let's face it, not every influencer will match your organization well. What do you want in an influencer? How do you locate influencers and veterinarians? Brito offers a strategy to start influencer marketing

B2B Influencers Across Activated, Owned, Paid & Shared Media

So you've all lined up and are ready to take your influencer(s). But on which channels should they be used? This question is addressed by Michael Brito in his third essay in his influencer series. Learn about the advantages and inconveniences of every form of media and how to choose what matches your business and objectives. You will discover how to impact your company on the finest channels.

Forward Thinking B2B Marketers Influencers Partner for Cross-Channel Campaigns

Who doesn't want to think forward? With a combination of tough data and comments from marketing professionals, Elise Schoening illustrates why influencers are a requirement for modern marketing. It also uses examples of SAP and CMI from the real world to explain the impact of influencers on an actual campaign. You will find concrete strategies to improve your own brand using influencers.

Lessons from one of the largest software brands in the world

I love examples of marketing strategies in action - thus this piece from Content Marketing Institute Bethany Johnson sizzles for me. Johnson talks down the specific measures SAP has taken to develop an influential marketing approach. She shows and takes efficient marketing influencer programs, all in the context of a fantastic example.

The power of B2B Content Marketing Influencers

While many perceive influencers as a marketing strategy for social media, this article offers a more subtle method to use influencers: content marketing. Dawn Papndrea does a fantastic job outlining why and how influencers are in the promotion of content. It shows three particular techniques for influencing the use of material, social media, and events, each with real-life examples.

Things You Must Know About B2B Marketing Influencer

Jay Baer is the right guy to write about influencer marketing, himself a marketing influencer for B2B. He discusses crucial stages in getting B2B influencers involved and how many of the usual setbacks for businesses that are just beginning their influence journey are avoided. From tensions inherent to some marketing influences and the funny side of marketing, Baer tells you the actual scoop about marketing influencers.

Put your B2B Brand's marketing influencer

The marketing strategy of B2B and B2C influencers is different and you need to grasp the distinctions and subtleties of B2B marketing with influencers. Michale Quoc includes fantastic information on how to locate the ideal match for your company and the best practices for top influencers.

Greed Addition

Don't miss this great case study from Chad Pollitt which teaches you all you need to accomplish in your influencer marketing game. Learn how one firm increased its turnover 35% in only one year via its smart use of influencer marketing.

It's time to dive into these guidelines now. Don't feel you must run all at once through them. You deserve time. You deserve time. And, of course, contribute to the comments if you have any favorite guides.

Keith Peterson | I'm an expert IT marketing professional with over 9 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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