It's an understatement to suggest that consumer reviews are influential. Consumers are more influenced by a few phrases in a review than by a whole website. A one-star difference—or even a half-star difference—can be enough for a buyer to choose a competitor over you.
However, in order to obtain those sentences or that extra star, you must solicit feedback from your clients. Requesting reviews can sound awkward or self-serving, but the truth is that people love to offer their thoughts; they just don't realize they have the opportunity.
Review request email campaigns are one of the most effective strategies to produce new reviews.
Customer surveys are commonly used in these campaigns. Other times, the email message is considerably more plain and concise, with a link to a page where the recipient can leave a review.
Asking for feedback via email also allows you to link your reviews to actual transactions (transactions in which you are able to collect consumer email addresses), giving your reviews more credibility.
Did you know that mobile devices account for 56% of all internet reviews?
It's not hard to figure out why. Consumers may now communicate with brands and write evaluations directly from their phone or tablet, thanks to the age of voice dictation typing and tweet-sized reviews.
Customers are more likely to click on a text message survey or review request if you deliver it to them via SMS. Text messages are opened at a rate of 98 percent, whereas email is normally opened at a rate of 40 to 50 percent. According to another studies, 90% of SMS messages are viewed within three minutes.
More and more firms and marketers are developing their own dedicated review landing pages in order to generate fresh reviews, better their customer experience management efforts, and collect useful feedback.
It's an excellent technique to encourage customers to speak up about their negative experiences. These landing pages can be aided by using review creation / local SEOsoftware, survey forms, an embedded reviews widget on your company's website — or you can create one from yourself.
Identify critical touchpoints where you can most successfully bring clients to the page once you've set it up. You may also post a link to the page on your social mediasites or send a nice reminder to clients after a transaction.
If someone leaves you a bad review, try to rectify the situation and respond in a non-aggressive manner. Acknowledge and apologize for the error. Keep your response brief while still being detailed about the steps you'll take to correct the situation. Distract attention away from the review or social media platform with the rest of the conversation. Customers enjoy these actions because they show humility and a commitment to professionalism.
Customers value reviews and are willing to write them; all you have to do is make it as simple as possible for them to do so. Asking consumers for feedback deepens your relationship, and customers feel valued when they see their own reviews and those of others on your website. Now go out and get those reviews!
All you have to do is ask. Customers who are happy with their service are less likely to post a review unless they are prompted to. Asking consumers for feedback has a number of advantages, including: Improved reputation: Positive customer evaluations offer significant social evidence, which inspires confidence and helps to improve reputation.
Reviews are effective tools for influencing people's opinions and can have a big impact on a company's performance. Requesting reviews can be an important part of your customer serviceand marketing activities. Positive evaluations have a variety of advantages, ranging from increased customer satisfaction to increased sales conversions.
“The way you gave that presentation today really shows me you listened to what I said about the snafu last month. I appreciate your mindful application of feedback.”“I'm so impressed by your dedication to learning. I know it wasn't easy when that technology solution you presented didn't work out.
“You are fair and treat everyone in the office as an equal.” “You lead by example. Your approach of embracing change and adapting to changing work situations encourages others to do the same." "Your team consistently meets their goals often exceeding expectations.”