As a charity, you know the vitality that fundraising plays in an organization’s success. Raising funds to support your cause can be challenging, but with a little creativity, you can find new and exciting ways to engage supporters and attract new donors.
Below are the top five charity fundraiser options you can use to diversify your methods and strengthen your fundraising efforts.
Online auctions have emerged as a popular charity fundraiser option because of their potential to reach a broader audience beyond the local community. Utilizing these digital platforms, you can showcase items or experiences your supporters have donated — allowing bidders to compete for these exclusive offerings.
For example, a charity supporting animal welfare might auction off a behind-the-scenestour at a wildlife sanctuary. At the same time, an arts organization could offer a private painting lesson with a renowned artist.
To implement an online auction, select a reliable auction platform, such as CharityAuctionsToday or 32auctions, and gather enticing items or experiences to auction off. Then, create a visually appealing and user-friendlyauction page, promote it via social mediaand email marketing, and monitor the bidding process until the auction ends.
Event sponsorships are valuable for charities to raise funds and gain visibility while establishing mutually beneficial businessrelationships. By partnering with companies for eventssuch as charity runs or golf tournaments — your organization can secure financial support or in-kind donations in exchange for promoting the sponsor's brand.
Sponsors benefit from the positive association with a charitable cause and exposure to a new audience. To secure event sponsorships, create a compelling proposal outlining the event details, sponsorship levels, and the benefits each level offers, and approach potential sponsorswhose values align with your organization's mission.
Social media is a great way for charity fundraisers to go viral in seconds, and what better way to gain new supporters than challenging them? Your organization can achieve this by making it a fun and shareable activity, so it encourages supporters to participate and share their experiences online.
One example is the 30-Day Push-up Challenge, which encourages participants to complete 3,000 push-ups over 30 dayswhile seeking donations for St. Jude Children's Research Hospital. As an incentive, one company pledged to donate $50,000 if they reached 500 supporters and $100,000 if they got 1,000 supporters.
This creative challenge promotes health and fitness while generating funds and awareness for a vital cause. Therefore, it showcases the power of social media challenges in driving community engagementand support for charitable organizations.
Cause marketing campaigns are a powerful way for charities to partner with businesses to generate funds, increase awareness, and create a positive image for both parties. In these collaborations, companies commit to donating a portion of their sales or profits to a charitable organization, often promoting the partnership through advertising and public relations efforts.
For example, a popular shoe brand might donate footwear to a children's charity for every pair sold, or a restaurant chain could contribute a percentage of its sales to a local food bank. By aligning with a worthy cause, businesses can give back to the community, foster customer loyalty, and enhance their corporate reputation.
Crowdfunding is another powerful charity fundraiser method that harnesses the collective support of individual donors through online platforms. By setting a fundraising goal and sharing your project or cause with a compelling story, you can engage potential supporters and encourage them to contribute.
To get started with crowdfunding:
- Choose a suitable platform, such as GoFundMe, Kickstarter or Indiegogo, depending on your project's nature and target audience.
- Create a well-crafted campaign page with a clear description of your cause, engaging visuals, and an explanation of how the funds will be used.
- Promote your campaign through social media, email marketing and word of mouth to reach a wider audience and increase your chances of success.
Exploring new and innovative charity fundraiser options is crucial for keeping your organization's fundraising efforts fresh and engaging. By diversifying your methods and embracing creativity, you can reach new supporters, strengthen relationships, and achieve your fundraising goals.
However, the most successful fundraisers are those that are adaptable and responsive to change. As a key takeaway, evaluate your current fundraising strategies and identify areas where you can implement new approaches. Doing so will guide you to become a more successful and sustainable charity fundraiser.