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When Is The Best Time To Post On LinkedIn?


With the advent of marketing tools and sponsored advertising, it's no longer a mystery that social media platforms aren't only a place for strangers to interact and share - they've also evolved into a place where businesses can create a brand.

Social media marketing efforts may expose businesses to a large audience of potential leads.

In reality, LinkedIn, a professional social networking platform, has 303 million monthly active members.

To attract an engaged audience on LinkedIn, you must provide interesting content. However, if you do not upload your material at the appropriate moment, the majority of your followers will never see your updates. So, how can you choose the best time to post for your unique audience?

The fact is that there is no correct response. However, you may utilize data to make educated guesses about the ideal times to post based on your audience. In the next part, we'll discuss the optimal time to post on the platform based on your sector or company objectives.

COPYRIGHT_MARX: Published on https://marxcommunications.com/best-time-to-post-on-linkedin/ by Keith Peterson on 2021-10-11T05:27:24.445Z

Best Times to Post on Linkedin

When Is The Best Time To Post On LinkedIn?

Despite the fact that there is no one-size-fits-all solution, marketers have found success on LinkedIn by publishing Tuesday through Thursday, generally between the hours of 8 a.m. and 2 p.m., depending on your time zone. Weekends and outside of work hours (9 a.m. to 5 p.m.) are the worst times to publish.

It is critical to consider your audience's behavior. It's best to perform some market research to understand more about how your target audience utilizes the internet, or to refer to your buyer persona if you've already created one.

If your ideal consumer is a working professional, it's reasonable to assume that they won't have time to check their social media feeds during office hours.

However, there are times during the day when professionals check social media, such as over lunch and on their way to and from work. Based on your time zone, you can then predict when you're likely to reach the most clients.

Consider the bulk of LinkedIn's audience: working professionals, students in higher education, and college grads. Typically, their web behavior reflects that they are active during typical business hours.

People are generally getting ready for work, starting their day, or taking an afternoon break at the times shown above.

Phone with linkedin logo
Phone with linkedin logo

What Are The Factors You Need To Consider When Looking For The Best Times To Post On LinkedIn? 

Day Of The Week

Tuesday, Wednesday, and Thursday are the greatest days of the week to publish on LinkedIn, with Wednesday seeing the most engagement.

Given that the platform is a professional network, it's not surprising that Mondays and Fridays are the least used and least engaged days of the week. On weekends, LinkedIn usage plummets substantially.

Breaks In The Workday

LinkedIn is predominantly utilized by business thought leaders, job seekers, and business owners during typical business hours, with activity declining significantly after 5 p.m. and on weekends.

Of course, there are also natural pauses during the workday in which LinkedIn involvement improves. Lunchtime (12 p.m.) is usually a more active time on the platform, with mornings also seeing some activity.

Engagement increases again at the conclusion of the workday when professionals are likely to take an afternoon break.

Take Advantage Of Time Zones

If you're a regional, national, or worldwide company, you'll almost certainly need to consider time zones when creating and publishing content on LinkedIn.

Some LinkedIn marketers distribute their messages over many time zones in order to reach everyone. However, we do not suggest this strategy because LinkedIn's algorithm penalizes users who share more than once each day.

Our advice is to plan your content around when the majority of your target audience is most likely to be on LinkedIn. If you live in the United States or Canada, the ideal time to post is EST because that time zone has the most individuals.

Use social media analytics tools to determine where your target audience is most likely to be found.

Follow Your Target Audience 

When determining the ideal times to publish on LinkedIn for your business, examine the behavior of your target audience. Investigate how your target audience uses LinkedIn when they're most active, and what type of material they prefer.

Time zones and meal hours are other important considerations. Social media analytics and social listening solutions can assist you in learning more about your target audience and how they use social media platforms such as LinkedIn.

LinkedIn Posting Frequency

LinkedIn recommends publishing two to five times per week, up to 20 times per month. It is not advisable to publish to the platform more than once each workday.

Because LinkedIn's algorithm is designed to present users with a diverse selection of material from various producers in their newsfeeds, publishing more than once every workday is likely to cause more damage than good.

Postings In Different Sectors Prefer Different Times

The ideal times to publish on LinkedIn may vary according to your sector. According to studies, B2B firms had the most success with posts published between 11 a.m. and 2 p.m., but B2C businesses and software companies do best outside of the 9 a.m.–5 p.m. period.

The following is a breakdown of the optimal times to publish on LinkedIn for various sectors (according to HubSpot):

  • Software and media: Weekday mornings or outside of regular business hours.
  • Higher Education and Healthcare: Weekdays from mid-morning to early afternoon (10 am–2 pm).
  • B2B Companies: Check your LinkedIn statistics, but mostly on weekdays in the early mornings, at lunch, and throughout commute hours.
  • B2C Businesses: Weekdays during lunchtime or outside of traditional business hours.
A man and laptop
A man and laptop

How Often Should You Post On LinkedIn? 

You don't want to publish more than five times each week on LinkedIn — and your first two articles will get the most attention.

As a consequence, we recommend publishing two to five times a week, depending on your sector, audience, and the sort of content you want to post on the platform.

However, the number should not take precedence over quality. When it comes to publishing, you'll want to make sure that every piece of information you share on LinkedIn is intelligent, strategic, and useful.

If you submit low-quality material just to meet the five-piece requirement, you will harm your engagement metrics on the site, and LinkedIn will show your content to your followers less frequently. The algorithm emphasizes good material, as it does on all social networks.

Consider how you may change the sort of material if you chose to produce five articles each week on LinkedIn.

For example, on Monday, you may upload a video, on Tuesday, a thought leadership piece, on Wednesday, a blog post, and on Thursday, you might post an engaging status and invite followers to offer input in the comments area.

As your LinkedIn approach evolves, you may iterate on this as you discover which sorts of content work best on your own company profile.

Finally, a LinkedIn strategy is a long-term endeavor. Experiment with these strategies, but also attempt some experiments on your own – your audience is unique, and you may discover your own strong insights about LinkedIn content as you continue to produce high-quality material while also engaging with other industry-relevant articles.

Google Questions
Google Questions

What Time Should I Post On LinkedIn?

Despite the fact that there is no one-size-fits-all solution, marketers have found success on LinkedIn by publishing Tuesday through Thursday, generally between the hours of 8 a.m. and 2 p.m., depending on your time zone. Weekends and outside of work hours (9 a.m. to 5 p.m.) are the worst times to publish.

What Is A Good Amount Of Views On LinkedIn?

Most of my Linkedin articles get 1,000 to 5,000 views, but one I wrote on July 19 went viral and had over 100,000 views.

Is Posting On LinkedIn Worth It?

Publishing useful material on LinkedIn establishes you as an authority on your subject. Regularly posting quality material builds trust with your contacts and positions you as an expert on your subject. Those who are regarded as experts in their fields are frequently paid more and receive more business.

Is Monday A Good Day To Post On Linkedin?

When compared to weekdays, Monday saw relatively low engagement for many B2B companies on LinkedIn. LinkedIn is regarded as a professional site, and many of its members utilize it during their working hours. Monday, on the other hand, is jam-packed with catch-up and weekly-plan meetings, leaving little time for the audience to participate on social media.

Should You Use Hashtags On LinkedIn 2021?

Including hashtags in your postings will help your material get noticed, as well as assist LinkedIn to categorize and separate your articles from other content. It's critical to constantly include relevant hashtags, not simply popular ones. It is critical not to use hashtags that are extremely narrow and have no followers.

How Do You Get Noticed On LinkedIn?

Make sure your LinkedIn profiles are active and that you connect with people! You may accomplish this by like, commenting on, and sharing other people's material on your LinkedIn feed. You may also want to explore creating and releasing your own material on a topic about which you are enthusiastic.

What Is The Average Engagement Rate On LinkedIn?

In 2021, the average engagement rate per LinkedIn post is 0.35 percent. 2. Using more photos can result in higher engagement levels for small and big accounts, while videos work better for middle-sized accounts.

Is It Better To Share Or Like On Linkedin?

If you post a link on LinkedIn, it's because you want to attract your audience's attention to something you think is noteworthy. If, on the other hand, you like a LinkedIn post, it's just an indication that you found it fascinating and, perhaps, you want the author to know that they struck the nail on the head with their article.

What Happens If You Post Too Much On LinkedIn?

This will generate noise, drowning out any quality content you do share. It will also frequently irritate your connections, and if they become weary of being bombarded, they will most likely hit Unfollow. And once they've taken this step, they're gone for good.

How Do You Beat LinkedIn Algorithm?

Create a Strategic Network. When it comes to "beating" the LinkedIn algorithm, connections may be the most significant aspect. Make a strategy of attack. Try to connect with 2–5 new individuals every week and comment on their postings. When you ask individuals to connect, use direct messages to introduce them.

The professional network will launch a "Trending" topics feed on Wednesday, a new part of the app where users can access a selection of current news articles and associated user postings that are customized based on their interests and profession. Trending Storylines will be the title.

What Is The Difference Between Articles And Posts On LinkedIn?

An article enables you to upload a picture that displays large on top of the piece, but a post allows you to publish a smaller image that is generally placed under the content.

Other distinctions? LinkedIn's Pulse Publishing is used to produce an article. A normal post can now include a picture, video, document, or kudos.

What Should My First LinkedIn Post Be?

The first step in having your content read and shared is to create an engaging title. The most popular LinkedIn posts have "How To" and numbered list titles ("5 Tips to Create a Killer Marketing Strategy for 2020"). Headlines that pose a question (which is then addressed in the article) are also successful.

Should I Use LinkedIn Or Email?

Finally, a mix of email and LinkedIn is the most effective approach to connect and distribute your company's message. This multi-platform strategy will provide you with the highest chance of success. The receiver is more likely to take attention when an initial email is followed up with a LinkedIn message.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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