Are Your B2B PR Results Measurable?
It's been a fantastic year for you. Congratulations! Do you know how you got to where you are now? Are there any specific aspects of your B2B PR strategy that helped you stand out from the crowd? What's the significance of this?
Your success depends on the response.
How can you tell where you're going if you have no idea where you've been? What if your achievement was merely coincidental? On the other hand, how do you know what to fix if your year didn't go as planned?
Yes, we're discussing the evaluation of your public relations efforts.
Public relations is becoming more prevalent on social media platforms. This is advantageous since it allows you to more precisely measure your PR results. What exactly may be measured in this manner?
Email marketing is a cost-effective and non-intrusive approach to remind your fans that you are an industry leader. However, most of us are flooded with emails from mailing lists we've subscribed to at some point, and chances are you're not even opening half of them.
You don't want your email to be one of the ones that ends up in the trash. Your subject line should be succinct and catchy. Then you'll want to follow up with a convincing call to action. Here are some helpful hints on how to do so.
After you've put together all of the necessary components for a fantastic email, you can track open rates, click rates, and see who has unsubscribed using programs like Hubspot or MailChimp.
Twitter is currently a major player in the social media kingdom's ruling class. Tweetreach, for example, provides detailed information on the stats of your tweets. Find out if they're effective, or if they're like the bay leaf in your PR soup, which adds taste but is eventually discarded.
Companies who blog even once a month generate up to 70% more leads than those who do not. However, the outcomes must be quantified. You may be enthusiastic about the issue you're writing about, but your target audience or fan base may not be.
By incorporating a call-to-action (you'll see a real-life example at the conclusion of this post) and tracking how many people click on it, you can figure out what inspires your readers. For example, if you use Hubspot, you can easily see which posts earned the most views, which CTAs received the most clicks, and follow your progress month to month. You can perform the same thing using Google Analytics, although it will take a little longer.
Today's public relations is a huge jumble of components. PR is a full course meal that includes everything from event planning to press conferences to social media. What's the best place to start figuring out what's working and what isn't?
Effective PR, like preparing a genuine soup, starts with the right ingredients. Sure, you can toss in a little of this and a little of that and it might turn out delicious. However, without a calculated recipe, you'll have a hard time reproducing the same delectable results the next time. You'll have no way of knowing which ingredients worked and which ones didn't.
Why gamble with your public relations when you can find out what works and what doesn't with real data? Getting 40,000 press clippings, for example, may appear remarkable. However, why include that in your PR ingredient list if those 40,000 people don't produce any leads?
Reaching out to 150 individuals and getting 20 leads, on the other hand, is like adding truffle salt to your soup: big benefits from a small amount of work.
If you're ready to go all-in on measuring results, you'll need the correct tools.
Google Analytics collects data from a variety of sources. It helps you to keep track of video, social media, website, and app outcomes. You can see how individuals are contacting you and, as a result, where you should focus your marketing efforts.
Marketo, a full-fledged marketing automation software application that leads the way in email and campaign measurement, lead management, and online marketing tools, is another option.
The main line is that you must follow the formula in order to be successful! It's as easy as charting their progress to figure out which substances are beneficial.
What's the next step? Goals. Make it happen if you desire a 3% click-through rate on your emails. You'll be able to conjure up a five-star public relations course for 2015 with measurable results!
Download our handy guide for launching and measuring an exceptional campaign if you want to get the most out of your next campaign.
PR, like every other department inside a firm, is required to generate and demonstrate a demonstrable contribution to business goals. To ensure that results are easily understood, PR practitioners must create quantifiable targets and provide results in light of these objectives.
It only goes to show that if you have the correct tools, you can quickly track which sources are generating more revenue. All the way down to the keyword that the customer used.
It is imperative that you recognize that measuring your public relations activities is an important aspect of your campaign. It will assist you in making future plans, identifying and gauging your target audience, and achieving your business goals.