Youtube vs Vimeo which is better for b2b marketing- If you've been reading digital marketing blogs, you've probably come across the apparently never-ending discussion about which video hosting service is at the top of the internet marketing food chain. What is the most effective B2B content marketing strategy? What appears to be the most appealing? What will give you the best return on investment? In the end, it comes down to two key platforms: YouTube, the world's largest video search engine, and Vimeo, a newcomer.
Online video marketing, regardless of platform, is rapidly expanding its reach and effect. According to a Hubspot infographic from 2015, 75% of company executives view work-related videos at least once a week.
Each of the two video hosts has its own set of benefits and drawbacks. But first, consider what every B2B marketer should consider when creating video contentand selecting the appropriate channel. The three items listed below should be at the top of your priority list.
Purpose - What is your ultimate end objective, or purpose? Will your video be utilized to demonstrate your goods to potential customers? Do you only want to post the video on your blog, or are you hoping for it to go viral? Consider the type of response you want and the action you want your audience to take.
Quality - Not only is it critical to advertise your brand with high-quality content, but so is production quality. What kinds of visual aids have you included in your presentation? Is your player capable of playing a variety of video formats? Is high-definition video possible? Ensure that your professionalism is conveyed while maintaining a strong site style.
Audience - Who are you selling your product or service to? How can you increase the number of people who see your video? What type of interaction do you want your viewers to have with you? Always keep in mind that you're facilitating a relationship with your audience. Simplify your website's accessibility and maintain all communication relevant and motivating.
Now, without losing sight of these three video marketing components, let's take a hard look at our two competitors, YouTube and Vimeo. YouTube is first on the chopping block!
Since its beginning a decade ago, YouTube has dominated the video hosting industry in terms of popularity, with over a billion unique users and over 4 billion daily views! In fact, 46,296 YouTube videos are seen every second around the world. YouTube is now the world's second largest search engine, trailing only Google, which acquired the website in November 2006.
YouTube has some tremendous potential to breed a fantastic PR campaign, having established a household name through the introduction of innumerable viral videos. Furthermore, its positive relationship with Google boosts its SEOimpact.
Unfortunately, the platform's audience reach and internal account customization capabilities are outweighed by its lack of external management. In most cases, viewers must first endure a series of random advertisements before they can begin watching your films. Similarly, a selection of other uploads appears alongside your own, and there is no way to control the content or quality of these files.
Vimeo, YouTube's smaller but more stylish rival, has been defined as a community for more artistic editors and filmmakers, and as the counter-cultural alternative to YouTube by some of its rising fanbase. The site's well-organized layout, user-friendly search, minimalist style, and hint of elegance make it feel more like a professional portfolio than a stack of DVDs. Though YouTube is still the most popular platform (used by 94 percent of marketers), Vimeo is also used by 51 percent of marketers.
Vimeo's design and quality are its greatest assets. The host's more simplified video creation tools and higher HD compatibility make it a fantastic alternative for more serious activities that require a sleek embedded player with higher resolution. The player's design similarly emphasizes the content rather than any Vimeo branding. Perhaps more crucial, viewers aren't assaulted with commercials on a regular basis.
However, with just roughly 100 million unique monthly visitors, Vimeo's viral potential and overall reach are limited. A Vimeo PRO subscription ($199/year) is necessary to upload any video content that promotes products or services, though this may not be an issue for some businesses. YouTube, on the other hand, does not charge.
Consider the following three factors when developing your video marketing strategy: audience, quality, and purpose.
Your target audience should be as broad as possible, but B2B enterprises should focus on other businesses. What type of website will entice your target companies to visit? With top brands averaging 884,000 monthly views, YouTube undoubtedly gives a chance for larger viewership. Although Vimeo has less visitors, it also has less competitors, so it might be the better option for you, depending on your sector.
Vimeo may have the upper hand in terms of quality and production value. Its more sophisticated attitude and approach to video hosting may appeal to professionals, which is a big plus for B2B marketing.
Last but not least, in order to make a solid platform option, you must first determine what your video marketing plan's final goal is. If you want to mass promote your content, products, or services, YouTube's SEOand viral video capabilities may be the best option. If you want to link video content to blog posts and web pages, Vimeo's high-quality design may be helpful.
In the end, the decision between YouTube and Vimeo is unlikely to have a negative impact on your video content marketingplan. The ideal answer might be a combination of the two. It's just as critical for B2B marketers to analyze the nuances of their brands and what they're attempting to accomplish, and then optimize their strengths via the most effective channel. Above all, the secret to effective video content marketing is to use it across all of your social mediaplatforms!
B2B marketers can do more than just use YouTube to increase social engagement. You may create a community around your businessand reach totally new audiences as a B2B marketer. Your YouTube channel may become a vital component in your content marketing plan before you know it.
Vimeo has a higher bitrate and supports higher sound quality than YouTube. To enjoy this quality, you'll need to be on one of their paying plans. The quality of a video that is uploaded to both YouTube and Vimeo will be higher on Vimeo.
Vimeo is a great option for video marketing if you have a limited marketing budget. There are no paid commercials, unlike YouTube and other video marketing alternatives, so you won't have to pay thousands to reach your target audience.