Where once PR professionals (including myself) were mocked as fearless spinmeisters, it appears that everyone is suddenly joining the PR club. Much of it stems from the reality that conventional journalism jobs are disappearing, while brands scramble to employ former journalists to manage their new contentfactories.
Please don't misunderstand me. I'm not predicting journalism's demise. As brands transform into content providers, I believe that PR, on both the B2B and B2Csides, is changing into something more journalistically friendly. Media sites, on the other hand, with their sponsored and branded material, appear to be more like PR-produced sites.
In truth, we're at a crossroads, as media companies look for new methods to transform pixels into cash, while advertisers try to sway prospects with compelling content. It's a crazy world out there.
Let's Recall Where We've Been... And Where We Are Before We Lose Our Way. Let's Go Back And Forth In Time For A Moment:
You know you are in PR:When reporters inquire if your firm has any job opportunities.
You know you are in PR when:Your former colleague is now in charge of editorial at a major corporation.
You knew you were in PR when:To defend your existence, you counted clips.
You knew you were in PR when:You penned two-page press releases chock-full of made-up long quotes.
You know you are in PR when:In your fantasies, you produce stories while riveted to your desk and phone.
You know you are in PR when:You produce press releases that are only a few paragraphs long, with key words properly inserted.
You knew you were in PR when:When you schmoozed, went to events, and had a social life.
You knew you were in PR when:As you were going to fax 100 press releases to various media outlets, your fax machine broke down.
You knew you were in PR:When you were being sneered at by reporters.
You knew you were in PR when:Your customers aspired to be featured on the top page of the New York Times or the Wall Street Journal.
You know you are in PR when:Your customers aspire to be featured on TechCrunch or Fast Company.
You know you are in PR when:You've been up all night working on a media app.
You know you are in PR when:Your main concern is producing adequate content.
You knew you were in PR when:Your main concern was preparing your client for an interview.
You knew you were in PR when:Over a 1 1/2-hour meal, you wined and dined a reporter with much camaraderie and fun.
You knew you were in PR when:You stayed up half the night putting together press kits for an upcoming event.
Today, you know you are in PR when:You text a reporter only to realize you meant to text that critical information to your client.
You know you are in PR when:To justify your existence, you drive traffic to websites.
HOW TO DO PUBLIC RELATIONS. A BEGINNER'S GUIDE TO PR FROM A PR BOSS.
- Media relations
- Social media
- Brochures and catalogues
- Speaking engagements
- Sponsorships or partnerships
Public relations (PR) is a set of techniques and strategies for controlling how information about a person or corporation is communicated to the general public, particularly the media.
Special public outreach and media relations events are planned and executed. Content creationfor the web (internal and external websites). Creating a public relations strategy for a crisis. Managing the brand's social media presence and responding to public feedback on social media platforms.