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9 Fun PR Tools When You Write A Press Release

Every day, public relations professionals are expected to create captivating communications. How well we translate abstract thoughts into clear language and images determines our clients' and our own success.

It's a difficult skill to master that takes a lot of practice. There isn't a way around it. The more you write, the more proficient you become.

You will, however, eventually wind up in a rut somewhere along the way. It can happen to anyone, regardless of their age or level of experience. Every suggestion you make begins to sound the same — stale and uninteresting. You begin to lose interest.

How to Write a Press Release (Free Template)

The Most Dangerous Writing App

The Most Dangerous Writing App logo
The Most Dangerous Writing App logo

Jack London famously remarked, "You can't wait for inspiration." This is one of my favorite statements on creativity. You must attack it with a club.”

This app is the club you've been looking for.

The Most Dangerous Writing App is intended to turn off your inner editor and put you in a flow state. All progress will be lost if you stop typing for longer than five seconds. You'll be able to save your work after typing without interruption for the duration of your session.

Five minutes is the shortest session. The app is completely free and does not require a login. Because data isn't saved anywhere, you'll have to copy and paste your text elsewhere. I suppose the app's creators are merely sadists.

How to use it: I didn't think I'd be able to make it in 5 minutes at first. I'm a slow writer who goes through a lot of revisions. But I persisted, and the text began to pile up. Suddenly, among the fluff, I realized I had made a couple of good points that I didn't want to lose.

So I kept typing until I reached the finish, and my writer's block vanished. If you're beginning from scratch with some text, this is a fantastic program to use. If you're a procrastinator, you already know that this is the most difficult aspect.

This is easily avoided using the app. You just write for 5, 10, or more minutes, not caring about how you sound. Later, the inner editor will take control.

Answer The Public

Answer The Public logo
Answer The Public logo

When you're stumped for a PR topic or your next content marketing post, turn to Answer The Public for ideas. The principle is straightforward: the tool allows you to learn about your customers' inquiries and concerns by receiving a free report on what they're searching for on Google.

For example, when I type in "refrigerator," it suggests topics like "refrigerator not cold," "refrigerator for office," and "refrigerator organization hacks." These are just three of the hundreds of recommendations you may get for nearly any term, and if I worked in the refrigerator industry, I would have written something about these top three.

To use it, simply go to the website and enter in your search term. The tool will produce outcomes. It's free to use and works in all languages (unless you need to export results or search by nation, but most of the time you'll be able to get enough information from the website).

Hemingway Editor

Hemingway Editor logo
Hemingway Editor logo

The Hemingway Editor is a web-based tool that helps you write in a "strong and straightforward" manner.

Long, difficult statements and common errors are highlighted in yellow; if you find a yellow sentence, shorten or split it. If your sentence has a red highlight, it's complex and complicated, and your readers will get lost attempting to follow its meandering, dividing logic.

The tool also suggests eliminating weak words like "maybe," "extremely," and other phrases that imply you aren't certain about what you're saying.

Simply paste your text into the app to utilize it. For the free version, you do not need to register or pay anything. The most beneficial aspect of this app for me was that it forced me to simplify phrases and consider whether there was a better term to use.

Some of the suggestions were not to my liking, but that is to be expected. Hemingway is a wonderful place to start if you want your writing to be clear and succinct, especially if you're writing for the web.

It appears to be working solely for English for the time being. You can still use it to check for sentence length if you write in a different language.

PR Buzzsaw

No available photo for PR Buzzsaw
No available photo for PR Buzzsaw

Another tool that tells you that you're a lousy writer is PR Buzzsaw. You simply paste your press release into the tool (no login required), and it generates PR buzzwords for you. Speeches, strategy documents, advertising text, and any other collection of words that need to be as plain as possible can all benefit from the Buzzsaw.

The Buzzsaw spits forth phrases like repurposing, solution, robust, best-of-breed, mission-critical, next-generation, web-enabled, leading, value-added, leverage, seamless, and so on.

How to use it: Copy and paste your phrase into the app to see the nightmare unfold (or bliss, depending on your writing prowess). To utilize it in a language other than English, use Google Translate to convert your content to English, then put it into PR Buzzsaw. Many PR cliches in your native tongue are likely to have been derived from English buzzwords.

Writer App – Typewriter Mode

Outlinely app in Typewriter Mode
Outlinely app in Typewriter Mode

Changing your writing environment can mean going to a different room, but have you considered changing your word processor app? Something as simple as changing the font, or moving from Word to the Writer app, can help me get unstuck.

Writer is the coolest, fastest, and most distraction-free writing program available, with over 851,000 users. There's only you and your words... There are also some sounds. You can type to the sound of an old-fashioned typewriter before you begin writing. Every keyboard stroke will imitate a typewriter stroke, whether mechanical or electric.

This software will make your writing process... more thrilling by simply turning on the Typewriter sound. You can pretend to be an old-school journalist or a lone artiste in a black-and-white film, oblivious to the fact that you're actually composing another board member's introductory speech.

How to use it: Go to the website and create an account (it's free). The app's default settings are dark green text on a black background, evoking hacker displays from 1990s films. To make it a white-and-black combination, go to preferences.

The typewriter sound is turned off by default; you'll have to enable it in Preferences. To achieve the full look, consider switching to a typewriter-style typeface like System Monoface.

Grammarly

Grammarly logo
Grammarly logo

The AI-powered tools from Grammarly help individuals communicate more effectively. Every day, millions of people use Grammarly to make their conversations, documents, and social media postings more clear, error-free, and compelling. Grammarly is a San Francisco, New York, Kyiv, and Vancouver-based Inc. 500 firm.

One Look Reverse Dictionary

One Look Thesaurus
One Look Thesaurus

How can I use the reverse dictionary function in OneLook?

The reverse dictionary in OneLook allows you to explain a notion and receive a list of words and phrases that are connected to it. A few words, a sentence, a question, or simply a single word might be used to describe anything.

Simply type it into the box above and click "Find words." To achieve the greatest results, keep it short. Most of the time, you'll get a list of related terms, with the top matches appearing first.

Hundreds of online dictionaries, encyclopedias, and other reference sites are indexed by OneLook. You may have already used the normal search on the home page, which returns a list of definition links for any word you enter.

In this case, the opposite is true: We look through our references for words with definitions that are conceptually related to the words you're looking for. We do this using a jumble of statistical language processing tricks.

Cliche Finder

Cliche Finder logo
Cliche Finder logo

This free cliché finder identifies and emphasizes clichés in your work, allowing you to eliminate them. With a single click of a button, you may find clichés in poems, literature, and other creative writings.

Identify and eliminate hackneyed, stale, or overused words, idioms, and phrases to improve your writing and communication skills quickly. To find results, our cliche checker employs a proprietary algorithm and a lexicon of overused phrases. The Top Advantages of a Cliché Finder Tool may be found here.

The way a person expresses himself in writing or verbally can reveal a lot about his or her personality. This type of tool can help you reduce clichés and improve your writing.

Not only that, but it can greatly improve communication skills because one is always aware of what is being eliminated, causing overused phrasing to be naturally removed from ordinary talks.

Cliché checkers use a well-known algorithm, as well as terms that have been identified as overused, to deliver accurate results. This type of tool is updated on a regular basis to ensure the best outcomes each time it is utilized. Many people feel that cliché removers are tough to master, but this could not be further from the truth.

This type of tool is quite simple to use. All you have to do is paste text into a box and then click next to have clichés highlighted for you. It makes no difference what kind of text you want to check.

You sit down at your computer, ready to begin your day's job, when you decide to check Facebook, and then you really want to see what's going on on Reddit. Before you know it, the day is half over and you haven't even begun working. Admit it, you've done it more times than you'd care to admit.

If only you could make yourself concentrate. You can now, thanks to StayFocused, a Chrome plugin that limits how much time you may spend on time-wasting websites, forcing you to stay focused.

StayFocusd has over 800,000 users at the time of writing. Chrome extensions are a fantastic way to personalize your browsing experience. While some of them require a lot of information for no apparent purpose, even extensions that request access to all of your data on websites are generally safe to use. You should be aware that Chrome does not permit the developer to use more precise permissions.

The developer will not be able to access any of your personal information. Your passwords, email addresses, and the websites you visited, for example. Your computer stores all of your personal information in a secure manner.

Simply follow the same logic that you used to install Chrome. Last but not least, the fact that it is a Chrome extension is unimportant. Obviously, there is no virus in the extension.

In your Chrome browser, StayFocusd limits the amount of time you may spend on time-wasting websites and temporarily blocks websites. After you've used up your given time, the sites you've blocked will be unavailable for the remainder of the day.

The chrome site blocker is quite flexible, allowing you to block or allow entire websites, specific subdomains, specific pathways, specific pages, and even specific in-page content such as movies, games, photos, and forms.

Word Counter

Word Counter logo
Word Counter logo

Word Counter is a simple web application that counts words, characters, sentences, paragraphs, and pages in real time while also verifying spelling and grammar. Begin by typing directly into the text field above or pasting stuff from another location.

The top of the page will show the word and character counts, any writing errors will be highlighted, and your most often used keywords will appear to the right.

You may also use Word Counter to compare the length of your text to web standards such as Twitter's 140-character tweet limit, Google's meta description (300 characters), and Facebook's average post display length (250 characters).

If your text exceeds 360 characters, the counter will display the number of sentences, paragraphs, and pages instead; this is a helpful metric for blog posts, articles, papers, essays, dissertations, and other long-form work.

Google Questions
Google Questions

What Makes A Great Press Release?

A good press release should be truthful, succinct, and to the point, providing the writer with the gist of the story. They will contact you if they require any more information. You have a decent chance of getting your story through if you get the news substance right and write in the publication's style.

What Are Press Releases Used For?

A press release's goal is to attract attention, produce news, and generate exposure. Most significantly, press releases are an economical and effective tool to generate attention in any company news.

Why Press Release Is Important?

The primary goal of all press releases is to explicitly advocate something noteworthy and particular. A press release is also a document that follows a specific structure and serves three marketing and promotional purposes: Informing the media about an event in the hopes that they would spread the message.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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