In this article, we will discuss what zero search volume keywords are, and why you should target zero search volume keywords.
As an online marketer or SEOspecialist, you are always looking for ways to improve your website's ranking and increase traffic to your site.
One of the most popular ways to achieve this is by targeting high-traffic keywords with a high search volume. However, there's another tactic that is often overlooked – targeting zero search volume keywords.
Zero search volume keywords are keywords or search terms that do not have any search volume. They are keywords that are not popularly searched for on search engines, which is why they are considered zero search volume.
Zero Search Volume Keyword Research
These keywords do not show up on tools like Google Keyword Planner, which makes it challenging for SEOspecialists and marketers to identify them.
However, despite having no search volume, zero search volume keywords can be useful for your website in different ways.
Less Competition- Zero search volume keywords have almost no competition, which means that if you target them, you have a better chance of ranking higher in search results for that specific keyword.
Targeting these keywords is an excellent strategy for new websites that are trying to establish themselves in a niche with high competition.
Target Specific Audience- Zero search volume keywords can also help you target a specific audience that you might not have been able to reach before. These keywords are often highly specific and may be used by a small but highly relevant audience.
By creating contentthat targets these keywords, you can engage with these users and create a dedicated following.
Long-Tail Keywords- Zero search volume keywords are often long-tail keywords that are highly specific and may not be searched for often. However, they can still drive a lot of traffic to your site as long as the content is informative and relevant.
Long-tail keywords can also help you rank for broader keywords that you might not have been able to rank for otherwise.
Opportunity For Featured Snippets- Zero search volume keywords can also provide an opportunity for featured snippets. Featured snippets are quick answers to search queriesthat appear at the top of the search results.
By targeting zero search volume keywords, you have a better chance of being featured in the snippet and gaining visibility and traffic to your website.
Now that you know the benefits of targeting zero search volume keywords, you may be wondering how toidentify and target them. Here are some tips:
Google Search Consoleis a free tool provided by Google that helps you monitor and improve your website's performance in search results. The tool can also help you identify zero search volume keywords that are already driving traffic to your site. By optimizing your content for these keywords, you can increase your ranking and traffic even further.
Long-tail keyword generators can help you identify zero search volume keywords that are relevant to your niche. These generators can also provide you with new ideas for content that you might not have thought of before. Some popular long-tail keyword generators include UberSuggest and Keyword Tool.
Monitoring your competitors can also help you identify zero-search volume keywords that they are not targeting. By creating content around these keywords, you can establish yourself as a leader in your niche and gain more traffic to your website.
Targeting zero search volume keywords can offer several advantages for your website's SEOand content marketingefforts. However, measuring the success of your zero search volume keyword strategy can be challenging.
Since these keywords have little to no search volume, it's not always clear how to measure their impact on your website's traffic and search enginerankings.
Before measuring the success of your zero search volume keyword strategy, it's important to set clear goals and objectives. What do you want to achieve with your zero search volume keyword strategy?
Once you have established your goals, you can determine the metrics you'll use to measure success.
Tracking the following metrics can help you measure the success of your zero search volume keyword strategy:
- Organic Traffic- One of the most important metrics to track is organic traffic. This metric measures the number of visitors who arrive at your website from search engines like Google or Bing. By tracking organic traffic, you can see how much traffic your zero search volume keywords are driving to your website.
- Click-Through Rate (CTR)- Click-through rate (CTR) measures the percentage of users who click on your website's search result when they see it in the search engine results pages (SERPs). By monitoring your CTR, you can see how well your zero search volume keywords are performing in terms of attracting clicks.
- Search Engine Rankings- While zero search volume keywords may not have high search volume, they can still impact your website's search engine rankings. By tracking your search engine rankings for these keywords, you can see if your strategy is improving your website's visibility in search results.
- Conversion Rates- Conversion rates measure the percentage of users who complete a specific action on your website, such as making a purchase or filling out a form. By tracking conversion rates for your zero search volume keywords, you can see if your strategy is driving targeted traffic that is likely to convert.
Examples of Business Metrics to Track Production & Profit
Yes, it can be worth targeting zero search volume keywords because they are often less competitive and can help you establish authority and relevance in your niche. Additionally, these keywords can still drive targeted traffic and potentially lead to conversions.
Zero search volume keywords can impact SEO by helping you target specific niche keywords that may have less competition. Additionally, targeting zero search volume keywords can help establish your website as an authority in your niche, which can improve your overall search engine rankings.
No, you should not necessarily prioritize zero-search volume keywords over high-volume keywords. Instead, aim for a balanced approach that includes a mix of high-volume and low-volume keywords. This approach can help you attract both targeted traffic and more general traffic to your website.
Targeting zero search volume keywords may seem counterintuitive, but it can be an effective strategy for improving your website's ranking and traffic. By targeting these keywords, you can tap into a highly specific audience and create a dedicated following.
You can also increase your chances of being featured in featured snippets and drive more traffic to your website. With the right tactics and tools, you can identify zero search volume keywords that are relevant to your niche and create high-quality content around them.