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Why Is Community Needed For Business?

Why Is Community Needed For Business? "All engagement, once it's made, can be sold." This is what a well-known VC said about it.People who live in successful communities are the center of the world.When people are interested in your product, they are more likely to buy it again, and eyeballs can also be sold to people who want them. This is called "retention."As it turns out, the most successful apps like Stackoverflow and FITTR are just regular communities with a wrapper around them. They have enough activity inside of them to be worth a lot of money, though.The technology itself is very simple.It's the people and the sense of community that are worth so much, not just the money.

Why Community Is Essential to Business


D2C example using gmail
D2C example using gmail

Direct-to-customer (D2C) businesses are starting to see the value as well, which is good.In fact, many D2C businesses don't know that a single product manager at a Google office made a single change that cost them 30 to 50 percent of their topline. This change was made to the "Promotions" tab.This one change is likely to have killed many D2C firms.

As soon as Google made the promos tab available, every D2C founder said they didn't like how much time they had to spend there.The first time most D2C companies make a sale, they don't make any money. They hope to make money on the second or third sale.That second or third sale could be theirs if they get an email at the right time.Well, that's not good.


Facebook creator Mark Zuckerburg
Facebook creator Mark Zuckerburg

Creators of large projects understand why a group of people is important too.Most of the people who make things are slaves to some social media platform.People let them be the platform for the first time (as long as the tool used is white-labeled).This is a huge power for creators to have, allowing them to pivot into businesses that can grow and have strong centers of engagement that don't need them to be there for long.


SaaS in computer keyboard
SaaS in computer keyboard

SaaS business owners have used forum platforms for a long time, too.As you know, forums have been around since the 90s.

It's important for people who use a SaaS tool to get help, so they need to meet somewhere to ask for it.When you buy your domain, you can put phpBB, Simple Machines, and other forum software on it.Many of these forums are still going strong even now, though.

They also know that webinar software, and Zoom in particular, has been very helpful in getting people together to do things together.In fact, webinars are still a big part of how SaaS companies sell.

Does It Matter Who You Are?

Customers of D2C can use the community to ask for help.Some SaaS companies may use communities to help people stay with them.Creators can use communities to start their own businesses.All businesses should be able to get money from venture capitalists because it cuts the costs of getting new customers and keeping them happy, I think.When it comes to forming a "community," what is the best way to do this?

  • Forums?
  • Having live events?
  • Chat?
  • Email?
  • or a 2D or 3D world with people?

In a surprise, the answer is all of them.

Why Is Community Involvement Important For Your Business?

Community involvement can be a great way for you to spread the word about your products and services.It can also help your company spread its message.When you get involved in your community on a regular basis, you create a positive work environment and build strong relationships with the people in your neighborhood.

Besides that, you help people who are in need and help people's lives change for the better.If you want to stand out from your competitors, you should get involved in the community. This is the best way to do this.

Reasons For Community Involvement In Your Business

A Sense Of Belonging

Business Community has a unique support network for both businesses and individuals, which makes you feel like you're connected and accepted by your peers.When you do this, you will be able to grow as a person and as a professional. This will help you take risks and come up with new ideas for how to grow your business as an expert.Having a voice and a say in the world puts your business in a better position to start and grow.

Professional Growth

Dynamic community management corporations attract high-quality businesses, employers, and employees who want to work in a place where things are going well and where there are chances for collaboration and growth.Businesses get a lot of help from organizations that manage communities, so it's important for the management corporation to have entrepreneurial mindsets when it starts new projects.

You need to be in a group to get the help you need.In general, business owners have a lot of the same skills and know-how.When there are people who are better at certain things than others, it is almost always going to happen.We learn from each other and find people who can help us grow.

Mutual Support

In order for us to live, we need to be in relationships with other people.A business owner is no different from someone who owns a home.They are a part of their local communities, and they try to build relationships with everyone they meet.When everyone in the community helps each other, there is enough business to go around and there is no competition.

Getting help from people who have been there before makes it easier for your business to grow.Check this out.The value of supporting each other.

We turn to our friends and family for help when we need it. We ask for advice, get recommendations, and rely on each other to reach our goals, as well.As part of a larger community, business is a part of the pulse.

Access To Resources

Having the right resources and being able to get to them when you need to make a business valuable is what makes it worth it.

To get them, you need a group of people with whom you can work together to grow your business.It's a good idea to surround your business with people who know your market and can help you get money and raw materials for your business. In return, you give them raw materials.

Increased Customer Rate

People and businesses are as important to each other as they are to businesses, and no one can succeed alone.Whether your business is in retail, restaurant, office, co-working, professional, or something else, people connect to branded areas.

Actually, the community makes people want your products and services.It allows for a dynamic critical mass that draws people, which leads to more people walking in that area.Entrepreneurs can take advantage of this to make more sales, build relationships with new customers, and keep old ones.


From the community come the ingredients for success in business.Being a part of a community is important because the largest free network for business is all about access to information, building relationships, supporting one another, and sharing resources.

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About The Authors

Keith Peterson

Keith Peterson - I'm an expert IT marketing professional with over 10 years of experience in various Digital Marketing channels such as SEO (search engine optimization), SEM (search engine marketing), SMO (social media optimization), ORM (online reputation management), PPC (Google Adwords, Bing Adwords), Lead Generation, Adwords campaign management, Blogging (Corporate and Personal), and so on. Web development and design are unquestionably another of my passions. In fast-paced, high-pressure environments, I excel as an SEO Executive, SEO Analyst, SR SEO Analyst, team leader, and digital marketing strategist, efficiently managing multiple projects, prioritizing and meeting tight deadlines, analyzing and solving problems.

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